CASE Content Manager Case Setup Client M e d i a a g e n c y C o n t e n t M a n a g e r + A d s e r v i n g & r e p o r t i n g Case background High price paid for creative production seen as a barrier for executing digital campaigns! Advertisers more than ever focused on cutting creative production costs. Especially eCommerce advertisers in need for a quick and easy way of changing banner content - i.e. retailers having weekly offers. Recent research show that numerous creatives in rotation generates higher ROI and minimizes wear-out effect. 1 2 3 The Challenge ALD launched a campaign promoting their services as a full service car dealer. With numerous vehicles on fleet, each unique in condition, there was a need for banners that would allow dynamic banner content changes. Ability to change banner material fast and inexpressive was key for ALD in their dynamic ad campaign. [email protected]www.adform.com 1 2 3 4
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CASE
Content Manager
Case Setup
C l i e n t M e d i a a g e n c y C o n t e n t M a n a g e r + A d s e r v i n g & r e p o r t i n g
Case background
High price paid for creative production seen as a barrier for executing digital
campaigns!
Advertisers more than ever focused on cutting creative production costs.
Especially eCommerce advertisers in need for a quick and easy way of changing banner
content - i.e. retailers having weekly offers.
Recent research show that numerous creatives in rotation generates higher ROI and
minimizes wear-out effect.
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22
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The Challenge
ALD launched a campaign promoting their services as a full service car dealer.
With numerous vehicles on fleet, each unique in condition, there was a need for
banners that would allow dynamic banner content changes.
Ability to change banner material fast and inexpressive was key for ALD in their
