ADI NETWORK

AGUIDETOMEMBERSHIP

ADI Network Ltd. © 2014 version 1.5

Contents

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Welcome

How it works

Risks & rewards

Retaining students

Money matters

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Getting started

Account management

Staying in touch

FAQs

Welcome to ADI Network

This guide will tell you everything you need to know about the service we offer, so you can decide if

membership is right for you. Whether you’re looking to fill your diary with pupils, better yourself

with CPD training or benefit from exclusive offers, we’re sure we can help.

Joining up, and being a member is completely free with no commitment at all. We encourage you

to set up an account and take a look, but you’re never asked to engage with any aspect of the

service if you don’t want to. We’d hate for you to miss out though, so we’ve created this guide to

explain it all.

ADI Network helps independent and franchised instructors, as well as owners of local schools. Not

all instructors need assistance with sales, marketing and management, but for those that do, we’re

here to lend a helping hand. And you can dip in and out whenever you need to.

So, grab a cuppa and let’s get cracking...

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How it works

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Our reasons for doing this

Not all ADIs like sales, marketing and business. Not all have years

of experience, full diaries and an extensive referral network. They

just want to teach and earn a living. So we take away those hassles

and help them to grow and succeed.

We also want to earn a living, and providing this service helps us

do that. We’re all in business, and we want to add extra value to

the industry. It won’t make us millionaires, but the satisfaction of

helping those who need it makes up for it.

Membership is open to all UK based Approved Driving Instructors. We also work with owners of local

schools to alleviate the pressure of supplying pupils to franchisees.

We provide a range of services that support both independent and franchised driving instructors that

can be used as and when it suits. So if you don’t need any support, that’s fine, but we’re here if and

when you need us. It costs nothing but 10 minutes of your time to sign up and see for yourself.

On the next page, you’ll see a summary of membership features. We are constantly working on new

ideas and establishing partnerships with others who also provide useful services to ADIs. We want to

make this the ‘go to’ place for access to everything an ADI needs to succeed.

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Student Supply

If you have a gap in your diary, we will help you fill it.

No charge and full support. Here’s how it works:

* You control whether you receive texts from us and whether you respond or not. Alternatively, you can view available students via your online account.

† Estimated lesson delivery cost of £8.75 per hour. Total 47 hours tuition (DVSA average); 43 hours @ £30/hour, the standard rate as stipulated by the offer.

Training

Continued Professional Development is vital for all ADIs. We

provide access to commercial and fully-funded training

opportunities through our partner, Any Driver.

Log into your account to learn more, select courses that

interest you and get booked on to keep current, improve

your skill set and increase your earning potential.

Deals & Discounts

We are constantly working hard to negotiate exclusive

deals on behalf of our members. We offer them to you

without charge, helping you to save on business costs.

As we add access to new products and services, including

fuel cards, insurance, car leasing, accessories and online

business support tools, we’ll keep you posted to ensure

you don’t miss out. But you have to be “in it to win it”!

A student responds to our voucher promotion, entitling

them to four hours of beginner’s tuition.

All students hold a UK provisional licence and have less

than 5 hours experience. Only one voucher per person.

If you cover their postcode and match their requirements*we SMS text you instantly with basic details.

Reply first to secure your new student and we send you

full details. They are notified too and are ready to go!

Contact them ASAP. Check you’re happy to take them on.

If not, just hand them back, otherwise get them booked in.

Deliver the initial four hours (2 x 2 hours) without charge

and prove your teaching credentials to keep them on.

All income earned after the first four hours is yours to†keep. A £35 investment to earn £1,290 .

You don’t pay us to take on a pupil and around 80% of

customers go on to complete the full course.

Risks & rewards

The core offering we provide is the supply of new,

vetted students. Unlike training and other affiliate

offers, this element of our service carries some risk

as well as reward. Here, we lay it all out for you, so

you can weigh up the pros and cons of taking on

new students supplied by us.

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You deliver 4 hours of tuition, and the student

decides not to continue with you. This will cost

you around £35.(but at least you’ve been out and about, gaining experience and

exposure and, you never know, they may come back!)

The risks

The rewardsThe student stays on and completes

another 43 hours, earning you up to £1,290.

Students refer you, leading to new business

that you generate yourself, directly.

You haven’t had to run a website, promote

yourself or answer any awkward sales calls.

You gain experience & exposure, rather

than sitting at home watching daytime TV.

Students are pre-screened, in your area and

match the service you provide.

Retaining students

Our job is to supply you with eager, vetted beginner-drivers that are ready to learn. Your job is to

demonstrate why they should continue with you after their pre-paid 4 hours are up. Some members

find it harder than others, so here are some tips on maximizing your chances of retention:

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Because they’re worth it

You don’t pay anything to source new

students through ADI Network, but

they should still be treated as a

valuable opportunity that is worth the

best of treatment.

Remember, each student you retain

could be worth as much as £1,290 to

you, so it’s important to treat them well

in the early stages.

First impressions last

It might seem obvious, but it’s worth

pointing out the importance of a great

first impression.

This starts by contacting a new student

at the earliest possible opportunity to

book them in. This impresses them

and keeps the good vibes flowing.

They have been sent your name, are

excited and are expecting your call.

Please don’t keep them waiting...

Of course looking smart, a clean car and

punctuality are essential, but we find the

best way to retain pupils is to get them

on the move as quickly as possible.

We furnish students with beginner

resources when they sign up, to prepare

them for your lesson. This should help

get you on the move early on, giving

them a taste of things to come and

forming a valuable bond.

Get to the good stuff

Money matters

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What’s in it for us...

What’s in it for you...

Once we’ve successfully allocated a new student

to an instructor, we are paid a small percentage of

the original voucher cost. Our voucher partner

keeps the rest - that’s their right, having built up a

national database of over 5.4 million deal-seekers.

Our share enables us to continue improving our

state-of-the-art database system that ensures the

highest quality of service delivery; vetting

instructors and students alike, and monitoring

allocations and delivery. It also means we can

spend our time finding better deals for you, and

supporting you when you need it.

Our members see the bigger picture. They

understand that, in business, it typically takes

some effort to gain new customers.

Every ADI differs, but the largely-accepted cost

to deliver one hour of tuition is £10, covering

fuel, insurance, car payments & marketing etc.

So, delivering 4 hours without charge costs

you around £40? Not really, because you’re

gaining exposure, experience and can remove

‘marketing’ from your costs. Let’s say £35.

If you do not retain your student, it will cost

you £35 for this opportunity. Quality ADIs find

that around 2 in 10 students do not continue.

A typical example

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The bigger picture...

But what if you do a great job of bonding with

your new customer and they want to

continue? Let’s do some maths...

Our deal stipulates that the student is saving

84%, meaning you can charge up to £30 per

hour for future lessons. For this example, let’s

assume you charge just £25 per hour.

The DVSA states that it takes an average of 47

hours tuition to pass a driving test, so we’ll

base our illustration on this figure.

We claim a retention rate of 80%. For the

avoidance of doubt, let’s base this illustration

on you achieving only 50%.

COST

Winning the student 0.00

Delivering pre-paid 4 hours 35.00

Delivering remaining 43 hours 376.25

Delivering pre-paid 4 hours 0.00

Delivering remaining 43 hours 1,075.00

PROFIT @ £30 hourly rate ... 878.75

TOTAL COST 411.25

INCOME

TOTAL INCOME 1,075.00

PROFIT @ £25 hourly rate 663.75

Over the course of a year, based on taking 50 students, with only

25 being retained (50%), your costs would total £11,156.

Your income, at £25 per hour would total £26,875. That’s with

only 50% staying on, and we know you’re better than that!

It adds up, if you consider the bigger picture...

Based on delivering a 47 hour course...

Getting started

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It costs nothing to create an account and take a look. You can do so by following these simple steps:

Visit

Complete the registration form

Click the verification link in the email we send

Create a secure username and password

Complete the setup wizard

Wait a short time while we validate your ADI number and badge

Now sit back and wait for SMS text notifications to arrive, or log in to check for available students.

www.adi-network.co.uk

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Account management

Our online database system provides our members with

complete control over their account

settings, including SMS text notifications

for newly available students.

We’re serious about providing a quality

service, and monitor all manner of

things to ensure we can support our

members and students appropriately.

And there’s a lot more to come. Setting

up an account is free, as is taking on

new students. Don’t miss out.

Visit and hit “Member

Login” in the top-right corner to access your account.

adi-network.co.uk

ADI Network Member portal

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Staying in touch

We are always happy to help with advice and answer any questions our members have. You can contact

us via any of the following methods:

Emailwrite to us at You can expect a response within 24 hours.

Facebookkeep up to date with news by joining our group at

Member’s Account Portallog into your account at and complete the form on the tab

support@adi-network.co.uk.

facebook.com/groups/adi-network

adi-network.co.uk Contact Us

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Frequently Asked Questions

Am I delivering four hours for free?

No, but you need to understand the bigger picture. You are not receiving

payment in monetary terms, but you are gaining an opportunity to win

business that you would not otherwise have. It’s an investment in your

business. Like any investment, you invest for the chance to make profit.

Can I hand back a student I don’t want?

Yes. Simply get in touch with us and explain the reason and we’ll de-allocate

the student from you and let them know.

What are students told to expect?

We make it very clear that this is an introductory deal, designed to pair

them with an ADI that they will stay with until they pass. We explain that

they’ll be tackling the basics during these four hours - cockpit drill, moving

off & stopping etc. This helps us screen those that are not really beginners

- they’d rather get a refund than continue. We also provide learning

resources for them to consider before the lesson, so you can get to the

exciting stuff more quickly. This helps to build a bond and increase the

chance of retention. We tell them to expect contact from you within 24

hours of allocation, so you must adhere to this to avoid disappointing your

new customer from the off. We also explain that just doing 4 hours would

be a complete waste of their time and money.

How many students can I take on?

As many as you need. However, you must only take on students if you can

begin teaching within 2 weeks - they are ready and waiting now.

How do SMS text notifications work?

The student registers and we instantly search for matching ADIs. You

respond with the code (only) that we quote. If you reply first, we instantly

text you contact info and send an email with their full details. If you’re not

first, or the code is wrong, we let you know.

Control the receiving of texts on the Dashboard of your online account.

How do you stop ‘deal-hoppers’?

When a student registers, we check our database to see if their driving

licence number already exists. If it does, they are told to obtain a refund,

as we only accept one voucher per person. It is good practice to check

their licence at the beginning of the first lesson, against the one we

emailed you.

To view voucher T&Cs, go to , click the “Redeem a

Voucher” link (top-right corner) and scroll to the bottom of the page.

adi-network.co.uk

ADI Network Ltd. © 2014 version 1.0

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