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Adidas AG

INTEGRANTS Gnesis VillaoDayana JuradoJonathan Fray

Is a Germanmultinational corporationthat designs and manufactures sports shoes, clothing and accessoriesAdidas also produces other products such as bags, shirts, watches, eyewear, and other sports- and clothing-related goods. Adidas is the largestsportswearmanufacturer in Europe and the second biggest in the world, afterNike.ADIDAS

Adidas was founded in 1949 byAdolf Dassler, following the split ofGebrder Dassler Schuhfabrikbetween him and his older brotherRudolf.Rudolf had earlier establishedPuma, which was the early rival of Adidas. Adidas and Puma are both currently based inHerzogenaurach, Germany.The company revenue for 2012 was listed at14.88 billionADIDAS

ApparelRunning Adidas currently manufactures several running shoes. One of the main focuses of Adidas is football kit and associated equipment. Adidas remain a major company in the supply of team kits for international association football teams and clubs, includingBayern Munich,Real Madrid,Chelsea,Manchester United(starting in 2015-16) andA.C. Milan.Tennis Adidas has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional.GolfCricketBasketballBaseball

Products

8History ofAdidas is that of Adolf and Rudolf Dassler brothers born not only from thepassion for the sport but also a hobby that Adolf, better known as "Adi" was refined to developsneakershis brother Rudolf The man of business-he was responsible for marketing.

History of Adidas

If there is something that stands out in the history of these two men is the fact that they were pioneers in the design of sports shoes and the use of sports stars to promote products.However,the big top brandcame when"Adi" created a model that improved the grip of the sole of the shoe to the surface by adding a kind of tacos. Later this model would be used by Jesse Owen sat the Berlin Olympics, getting your brand sponsor acquired great prestige and global positioning.

TheDasslerbrothers: pioneers in theathletic footwear industry

"Adi", who despite being drafted to go to war, later receive a special permit with which he could return to his factory againFor its partRudo lf didnt count with the same luck as the end of the war would be taken prisoner and sent to a prison in the allies.

Company in times of war

Once Rudolfreleased from prison, and after taking several allegations of "Adi", decide to split the company giving full freedom to the factory staff to choose which of the two brothers wanted to continue working. Sibling RivalryOncedissolvedthe old society, "Adi" create Adidas (short for Adolfandthe first three lettersof the name). MeanwhileRudolfcreatethePumabrand,its factoryinstalledwithin 500meters from theAdidasand thusan eternalrivalry.

Split of the company

The company revenue for 2012 was listed at14.88 billion.Operating income 1.202billion (2013)Profit 787million (2013)Total assets 11.59billion (2013)Total equity 5.489billion (2013)Employees50,728 (2013)[2]Revenue