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SWIM TECH BOOKLETRevolutionary swimwear technology
SwimTechFit.indd 1SwimTechFit.indd 1 19.03.2008 17:03:45 Uhr19.03.2008 17:03:45 Uhr
adidas TECHFITTM POWERWEB
adidas TECHFITTM POWERWEB represents the besttechnology that adidas offers in premium functionalcompetition wear designed to give athletes a distinctpsychological and physological advantage.
HOW DOES IST WORK
adidas TECHFITTM POWERWEB Swimwear are high
compressive products which improve body posture.
Strategically placed Thermoplastic Polyurethane (TPU)
Powerbands link key body areas thogether and work
with the body to store energy through movement and
returning the body´s energy.
Improved
Reaction Time
Increased Turn
Effi ciency
Improved
Power
SwimTechFit.indd 2SwimTechFit.indd 2 19.03.2008 17:03:53 Uhr19.03.2008 17:03:53 Uhr
adidas TECHFITTM POWERWEB
THERMOPLASTIC URETHANE (TPU)
The highly elastic TPU bands support the naturalexpansion and contraction of the musculoskeletalsystem while performing. They provide elastic supportand performance enhancement of key sport-specifi c muscle groups.
CONSUMER BENEFITS
• major muscle groups are supported and maintained in a more upright position• less muscle fatique through greater effi ciency
ULTRASONIC LINE BONDING (USL)
Ultrasonic Line Bonding (USL) is a procedure whichuses ultrasonic technology to close seams on a garment.The seams are secured with a tape. Unlike in common garments, USL garments have no fl at seams and no seam allowance – as a result chafi ng is avoided.
CONSUMER BENEFITS
• increased skin comfort• reduced water drag• no chafi ng
LYCRA
Superior Compression through long lastingdurable Lycra Power Fabric for greater enduranceand enhanced core stability.
TEFLON
Tefl on fabric protector limits water absorbanceand dry quicker.
SwimTechFit.indd 3SwimTechFit.indd 3 19.03.2008 17:04:06 Uhr19.03.2008 17:04:06 Uhr
OVERVIEW INFINITEXTM FAMILY
• Chlorine Proof: INFINITEXTMPLUS does not break
after 500h in chlorinated water
• No bagging or sagging as a result of fi bre degradation
• Much higher retention and elongation compared to PBT
• High comfort
• Dry, soft hand feel
• Resistant to sun cream
• Perfect fi t and comfort in chlorinated water twice as long
• Outstanding power retention performance
• Outstanding resistance to fi bre breaks in chlorinated
water
• Perfect fi t and comfort in chlorinated water twice as long
• Superior moduals (power retention insures reduced
muscle vibration and muscle fatique)
• Outstanding resistance to fi bre breaks in chlorinated
water
• Perfect fi t and comfort in chlorinated water twice as long
• Outstanding power retention performance
• Outstanding resistance to fi bre breaks in chlorinated
water
• Ultra Soft hand feel
• Quick drying
• Perfect fi t and comfort in chlorinated water twice as long
• Outstanding power retention performance
• Outstanding resistance to fi bre breaks in chlorinated water
• Flat and light construction for quick drying
SwimTechFit.indd 4SwimTechFit.indd 4 19.03.2008 17:04:07 Uhr19.03.2008 17:04:07 Uhr
The INFINTEXTM+ fabric features 100% chlorine-
resistant due to a reduced bagging and fi bre
breakdown over time. With its high-temperature
tolerance it is easy to wash, dries quickly and
offers the swimmer comfort and performance
stretch.
HOW DOES INFINITEXTM+ WORK
CONSUMER BENEFITS
• Chlorine proof; INFINITEXTM+ plus does not break after
500 hours in chlorine
• No bagging or sagging as a result of fi bre degradation
• Much higher retention and elongation compared to PBT
• High comfort
• Dry, soft hand feel
• Resistant to sun cream
Chlorine Proof Period
100
80
60
40
20
0 100 200 300 400 500Rec
over
y (%
)
Infinitex™+
Chlorine Resistant Competitor
Hours of Exposure (3.5ppm at room temperature)
PBT
1 INFINITEXTM+ before test
2 Best competititve product
before test
3 INFINITEXTM+ after 505
hours in a chlorine
solution of 70ppm at
room temperature
4 Best competitive product
after 505 hours in a chlorine
solution of 70ppm at room
temperature
1 2
3 4
SwimTechFit.indd 5SwimTechFit.indd 5 19.03.2008 17:04:08 Uhr19.03.2008 17:04:08 Uhr
The INFINTEXTM label on an adidas swimwear
garment indicates that it has high chlorine-resistant
properties. These long-lasting attributes are the result
of a new innovative Lycra fi bre, made by Invista. The
fabric combines a soft feeling, perfect fi t and optimal
comfort for garments used in chlorinated water.
HOW DOES INFINITEXTM WORK
CONSUMER BENEFITS
• Perfect fi t and comfort in chlorinated water twice
as long
• Outstanding power retention performance
• Outstanding resistance to fi bre breaks in chlorinated
water
Power Retention Performance in 240 h Pool TestChlorine resistance
100
80
60
40
20
0 24 48 72 96 120 144 168 192 216 240Res
ista
nce
perc
enta
ge
Infinitex™
Conventional
Hours of Exposure
Resistance to Fibre Breaks in Chlorine Pool Test
300
250
200
150
100
50
0Tim
e to
firs
t Fab
ric
Bre
ak (h
ours
)
ConventionalConventional155
Infinitex™288
Fabric Types
SwimTechFit.indd 6SwimTechFit.indd 6 19.03.2008 17:04:09 Uhr19.03.2008 17:04:09 Uhr
The INFINTEXTMPOWER fabric provides compression to
support the performance of an athlete by reduced
muscle vibration and improved muscle recovery plus
superior protection against chlorine.
HOW DOES INFINITEXTMPOWER WORK
CONSUMER BENEFITS
• Perfect fi t and comfort in chlorinated water
twice as long
• Superior moduals (power retention insures
reduced muscle vibration and muscle fatique)
• Outstanding resistance to fi bre breaks in
chlorinated water.
Fibre Enlongation
2.0
1.5
1.0
0.5
0 10 20 30 40 50Pow
er in
New
ton 1.47 N Normal
Swimwear Fabric
Width in Percent
2.12 NInfinitex™Power
SwimTechFit.indd 7SwimTechFit.indd 7 19.03.2008 17:04:10 Uhr19.03.2008 17:04:10 Uhr
For the long haul.
This Lycra Fabric provides a beautiful soft and silky
hand feel combined with optimal fi t plus a 3 time
extended longevity against chlorine.
HOW DOES INFINITEXTMSOFT WORK
CONSUMER BENEFITS
• Great appearance
• Ultra-soft hand feel
• Resistant to sun cream and perspiration
• Quick drying
Power Retention Performance in 240 h Pool TestChlorine resistance
100
80
60
40
20
0 24 48 72 96 120 144 168 192 216 240Res
ista
nce
perc
enta
ge
Infinitex™
Conventional
Hours of Exposure
Resistance to Fibre Breaks in Chlorine Pool Test
300
250
200
150
100
50
0Tim
e to
firs
t Fab
ric
Bre
ak (h
ours
)
ConventionalConventional155
Infinitex™288
Fabric Types
SwimTechFit.indd 8SwimTechFit.indd 8 19.03.2008 17:04:12 Uhr19.03.2008 17:04:12 Uhr
For the long haul.
This Lycra®fabric provides superior protection against
chlorine. The fl at and light construction offers
maximum comfort, optimal fi t and quick drying times.
HOW DOES INFINITEXTMLIGHT WORK
CONSUMER BENEFITS
• Perfect fi t and comfort in chlorinated water twice as long
• Outstanding power retention performance
• Outstanding resistance to fi bre breaks in chlorinated water
• Flat and light construction for quick drying
TNATSISER ENIROLHC EROLHC UA TNATSISER
Power Retention Performance in 240 h Pool TestChlorine resistance
100
80
60
40
20
0 24 48 72 96 120 144 168 192 216 240Res
ista
nce
perc
enta
ge
Infinitex™
Conventional
Hours of Exposure
Resistance to Fibre Breaks in Chlorine Pool Test
300
250
200
150
100
50
0Tim
e to
firs
t Fab
ric
Bre
ak (h
ours
)
ConventionalConventional155
Infinitex™288
Fabric Types
SwimTechFit.indd 9SwimTechFit.indd 9 19.03.2008 17:04:12 Uhr19.03.2008 17:04:12 Uhr
BONDING
Bonding eliminates the discomfort associated with elevated seams and increases the resistance of the swimwear.
HOW DOES BONDING WORK
CONSUMER BENEFITS
• Bonded seams eliminates the discomfort associated
with elevated seams
• Increases the resistant of the swimwear
• No rubbimg seams on the skin
SwimTechFit.indd 10SwimTechFit.indd 10 19.03.2008 17:04:13 Uhr19.03.2008 17:04:13 Uhr
c 2008 adidas AG, adidas, the 3-Bars logo and the 3-Stripes mark are registered trademarks of the adidas Group.
CONTACTS
GLOBAL BUSINESS UNIT SWIM
Christine BarthBusiness Unit [email protected]
Andrea Löffl erSenior Product Manager BeachAndrea.Loeffl [email protected]
Sabine Maren EdererProduct Manager [email protected]
Melanie von PerfallProduct Manager Competition / Kids / [email protected]
GLOBAL BRAND COMMUNICATION
Manuela KuczCommunications [email protected]
SwimTechFit.indd 11SwimTechFit.indd 11 19.03.2008 17:04:16 Uhr19.03.2008 17:04:16 Uhr