adidas MDM Business App

Global Configurator for Product Sizing Standards

(Magnitude Software)

3rd KnowHow Meeting … Hotel Hafen Hamburg … 5th Sep 2018 Master Data Management … Data Governance … Data Management www.DataCampus.eu

3rd KnowHow-Meeting (5th Sep 2018 Hotel Hafen Hamburg) - in collaboration with …

TOPICS

MASTER DATA MANAGEMENT

adidas Introduction & Business

Challenge

Project Goals

Implementation

Result

Magnitude Software

Senior Director, Customer Experience

James Dobson

CUSTOMER

INTRODUCTION

& CHALLENGE

MASTER DATA MANAGEMENT

adidas Group The company

▶ Global leader in the sporting goods industry

▶ Headquartered in Herzogenaurach, Germany

▶ Brands:

• adidas

• Reebok

▶ Sells in virtually every country of the world

▶ Nearly 57,000 people employees around the globe

▶ Revenue 21Bn Euros

▶ 900 million Product units produced every year

MASTER DATA MANAGEMENT

SALES & MANUFACTURE

F

E I

CH

D

GB CDN

USA

Men’s Shirt

China (Sourcing)

MASTER DATA MANAGEMENT

SALES & MANUFACTURING CONCEPTS Sizes – Concepts and Terms

▶ A SKU (Stock Keeping Unit) is an Article at a specific size. SKU’s are

items that are ordered and procured

▶ On sales orders from our sales subsidiaries and customers, the adidas

Group communicates product sizes using Sales Sizes

▶ On purchase orders provided to our Sourcing factories, the adidas Group

communicates product sizes using Sourcing Sizes

▶ To display multiple equivalent sizes on product sizing labels and to perform

size conversions, the adidas Group uses Size Pages

MASTER DATA MANAGEMENT

THE KEY ISSUE FOR ADIDAS GROUP

Article number Article

Description

EAN Barcode

Sales sizes Country Code

Product Type

Colour + Code

MASTER DATA MANAGEMENT

FORMER LANDSCAPE

Model

(feasible sizes)

Label Table

=Size Page

RMS

Sizes

IAM

Technical

Notation

Sourcing

Sizes

Size Scale

(sales Sizes) Size Index

Size Page (Label Table)

1

2 PjM

3

PDM

UK Sizes

PDM

mapping

4

1. GDM sets up Reference Data in IAM

2. GDM Setup reference data in RMS or PDM, and sent to downstream systems

3. Pjm selects label table and sizes for product in PLM systems

4. Master Data sent to IAM (Product + size) IAM validates feasiblity of sizes and ref data used

5. Distribute Products with Sizes to downstream systems eg- AFS

5

AFS

RMA

etc.

Product Size

Master Data

Reference Data

2 GDM

MASTER DATA MANAGEMENT

SOURCE SYSTEM – SIZE VARIATIONS

▶Upstream system sizing variations: • Sizes on Model or Article level?

• Sourcing Sizes or Local Sizes?

• Range Code or List?

• Size Page Provided: Yes or No?

Code Description Size Level Sourcing/Local List/Range Cd Size Page

ACCRMS RMS A&G Model Sourcing List Yes

APPRMS RMS APPAREL Model Sourcing List Yes

CCMSUN CCM SUN Article Local List No

RBKAFS REEBOK AFS Article Local List Yes

RBKPLM REEBOK PLM Model Local Range Cd No

RKPPLM ROCKPORT PLM Article Local Range Cd No

SLDPLM SLD PLM Model Local List NoSLDSAM SLD SAMMS Model Local List Yes

PROJECT GOAL &

IMPLEMENTATION

MASTER DATA MANAGEMENT

GLOBAL PRODUCT SIZE MANAGEMENT

▶ Project Goal • Replace a legacy bespoke system which provides a

visual matrix showing how global sales size scales map to factory source size scales for every adidas product.

• Provide the means to manage new “size pages” by authoring new products, regions, size scales both retail and factory

• PLM add-on to existing MDM system

▶ Implementation

• Combining multiple product hierarchies on a single page for review and for editing.

• Visualization of the size page in real time cross referencing Country – Product – Source Size Scale – Source Size – Sales Size Scale – Sales Size

MASTER DATA MANAGEMENT

SOURCING SIZES Manufacturing

Sourcing size scale

Sourcing

sizes

Just a single attribute for each category

MASTER DATA MANAGEMENT

SALES SIZES Sales size scale

Sales

sizes

MASTER DATA MANAGEMENT

SIZE COUNTRIES AND COUNTRY GROUPS

Size Country

MASTER DATA MANAGEMENT

SIZE PAGES

MASTER DATA MANAGEMENT

LINK SALES SIZING TO SOURCE SIZING

A complex model to navigate – out of the box MDM requires too many mouse clicks

MASTER DATA MANAGEMENT

TYPICAL MDM IMPLEMENTATION

MASTER DATA MANAGEMENT

ARCHITECTURE

RESULT

MASTER DATA MANAGEMENT

MASTER DATA MANAGEMENT

MASTER DATA MANAGEMENT

SIZE PAGES

F

E I

CH

D

GB

CDN

USA

Men’s

Shirt

China (Sourcing)

Size Page:

CDN USA E F GB CH D I

U1 D8 E8 E8 D6 E3 E3 E3

T4-30 46 S/P S S S 36-38 44-46 44-46 44-46

T4-34 50 M/M M M M 40-42 48-50 48-50 48-50

T4-36 54 L/G L L L 44-46 52-54 52-54 52-54

T4-38 58 XLTG XL XL XL 48-50 56-58 56-58 56-58

Country:

Scale: T4

03: T-SHIRTS,SWEATSHIRTS,POLOS

MASTER DATA MANAGEMENT

RESULT

▶ Centralized adidas Business Application delivered to:

• Easily enable size conversions across local markets for 750,000+ SKUs

• Operationally consolidate orders from local markets for central sourcing and achieve

economies of scale

• Integrate new size pages and standards for new products and during M&A much more

efficiently

▶ Augment existing Magnitude MDM implementation with a Business Application to

Support PLM quickly and at low cost

▶ UI design environment that is model driven for rapid change management.

MAGNITUDE

SOFTWARE

MASTER DATA MANAGEMENT

OUR PRODUCTS Distinct but Complementary

MASTER DATA MANAGEMENT

MAGNITUDE MDM & DIW COVERS ALL DOMAINS, AGILITY FOCUSES ON ONE

MARKETING FOCUSED CONTENT

GRANULAR CORE DATA

LOCATION CUSTOMER FINANCIAL ASSET SUPPLIER PRODUCT HUMAN

RESOURCES CHANNEL PARTNER

MATERIALS PRODUCT

MASTER DATA MANAGEMENT

MAGNITUDE MASTER DATA MANAGEMENT

MDM Business Application

• Provision business user

community in managing

master data.

• Build streamlined apps to

access and manage

master data including

governance and workflow.

• UI design environment that

is model driven for rapid

change management.

MDM Harmonization

• Generates a “Golden

Record” by blending data

from multiple sources.

• Connects to sources and

maps to Master model.

• Domain-specific rules for

address, names, numeric,

dates and etc.

• Survivorship, lineage, audit,

time stamps, captured.

MDM Core

• Multi-domain, model driven to organize complex source data for ANY requirement

• Visual and configurable UI’s, flexible and simple change management

• Ensure trusted data from any source(s) for consumption in any target

Master Data Management Core

Workflow

Data Stewardship Governance

Lifecycle Management

Hierarchy Management

Matching & Cleansing

Exception Handling

Data Validation

MDM Workbench

Customized UI

Web Service API

MDM Harmonization

Survivorship

Advanced Matching

Sophisticated Every-Domain Modeling

MASTER DATA MANAGEMENT

MDM BUSINESS APPLICATION Apps that work how the business does

MDM Business Apps:

Designed for direct access of Golden Records.

Configured for controlled user operations.

Organizing desired data combinations for user action.

Invoke data services with API – data driven requests.

Enables Centralized management via distributed workforce.

Device Independent

Mobile enabled

New Product Introduction

Centralized Vendor Management

Project Cost Configurator

FOR CUSTOMER

SATISFACTION

5 YEARS RUNNING Andy Hayler

CEO & President of The Information Difference

Author of the 2018 MDM Landscape Report

To rank #1 for customer satisfaction in a survey based on a large sample of references speaks volumes. For Agility Multichannel, a Magnitude company to be awarded this accolade five years in a row is an incredible achievement made even more impressive that now for the first time, it’s earned in conjunction with Magnitude MDM and DIW products

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