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Turkcell TechnologyMobile Advertising Platform
August, 2010
CONFIDENTIAL
Conventional Mobile Advertising Ecosystem
Advertisers
App Developers
Ad Space Owners
Ad Networks
Mobile operator only the enabler.
SMS, MMS, WAPpush
Agencies
ADinAction – Mobile Advertising Platform
Advertisers
Ad
Spac
e O
wne
rs
App
Developers
Ad Networks
Agencies
ADinAction brings the mobile operator to the center of mobile advertising
CONFIDENTIAL
Ad NetworksMobile TV
SmartphoneApplications
Web/WAP Sites
Ad-funded Mobile Services
Augmented Reality Customer Data •Segment•Usage data•Demographics•Interests•History•Permission•Location
ADinAction – Multi-platform Advertising
CONFIDENTIAL
Centralized control
Sophisticated Targeting
Monitor Results
Different roles & pricing options
Define ads to have click actions
ADinACtion - Value
CONFIDENTIAL
A new channel for mobile marketing and much more!
ADinAction - Augmented Reality
A bunch of differentiated services by overlaying of predefined digital content on top of real time footage:
Location based, object based advertising, Live newspaper Latest news and promotions in footage area
Get stores information, watch the advertisement
Start a video call
CONFIDENTIAL
ADinAction - Location Info Server
Cost-effective location provider for Location Based Services Open third party interface
Location Info Server (Cell ID & LAC)
Weather
Rental Tracking
Discount Offering
Advertising
GSM Network
CONFIDENTIAL
Facts & Figures
• Brought one leading operator to the center of mobile advertising ecosystem offering the operator’s services as ad channels
• Average return to mass marketing activities: 0.1% return rates achieved as high as 25% with sophisticated targeting with operators’s
subscriber data• Impressions between May 2009 – March 2010: 145 Millions
• Current average: 14 Million ads per month; traffic doubled during the last quarter
• Creating ~90% of the country’s mobile advertising revenues
• Average revenue: 0.025 USD/impression (0.001 USD/impression for admob)
ADinAction
System live since May 2009 (pilot run until January 2010) 13 agencies 588 brands Subscriber reach: 19 Millions
Winner of the “Best Product Development Team” award 2010
http://www.stevieawards.com/pubs/iba/awards/408_2633_20490.cfm
Turkcell Technology Research & Development Inc.TÜBİTAK Marmara Araştırma MerkeziTeknoloji Serbest BölgesiGebze –KocaeliTÜRKİYE
' : +90 (262) 677 40 007 : +90 (262) 677 40 018 : www.turkcelltech.com
THANK YOU !