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THE SUCCESS STORY OF

INDIAN PREMIER LEAGUE

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The Cricket crazy nation..

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Contents.1. Introduction

2. Making of IPL

3. Format4. Teams

5. Major Players

6. Statistics

7. References

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INTRODUCTION Country: India

Administrator : BCCI

Format: Twenty20 First tournament: 2008

Last tournament: 2009

Tournament format: Double round-robin andKnockout

Number of teams: 8 Current champion: Deccan Chargers

Most successful: Rajasthan Royals andDeccan Chargers (1 title)

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MAKING OF IPLy COMPETITION

yAs a reaction to the breakway Indian Cricket League.

Zee TV , which did not get the TV rights for the worldcup came with the idea of starting the parallel system.Resultant was formation of IPL.

y EARLY EXIT

y Early exit of Indian team in the world cup 2007.y The early exit of Indian Team leads to the blame game

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Contdy EMOTIONAL APPEAL

yAs India being a cricket crazy nation, the people are

going to be hooked by the TV into watching the cricketgames. That is why the international stars wereneeded.

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FORMATy Minimum squad strength of 16 players

y Maximum 8 players in 1 squad and 4 in playing 11

yA minimum of 8 local players must b included in teamy PLAYER AUCTION:

y IPL placed Icon status on a select few , namely RahulDravid, Sachin Tendulkar, Saurav Ganguly, Virendar

Sehwag and Yuvraj Singhy Icon player get 15% more than the player who got

highest bid

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Contd.y GAME FORMAT:

y Double round robin and knock out

y 20 over to play in each inningy 2 power play in each inning

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MAJOR PLAYERS

y Mumbai Indians Mukesh Ambani (RelianceIndustries) $ 111.9 m

y Royal Challengers Bangalore Vijay Mallya (UB Group)$ 111.6 m

y Deccan Chargers Deccan Chronicle(Venkat RamReddy) $ 107.0 m

y Chennai Super Kings India Cements (N.Srinivasan)$ 91.90 m

y Delhi Daredevils GMR Holdings (Grandhi

Mallikarjuna Rao )84.0my Kings XI Punjab Ness Wadia (Bombay Dyeing)

Preity Zinta, Mohit Burman

(Dabur),Karan Paul (Apeejay

Surendra Group) US $76.0 m

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y Kolkata Knight Riders Red ChilliesEntertainment

(S.R. Khan,Gauri K.Juhi Chawla and J Mehta)US $75.1 m

y Rajasthan Royals Emerging Media (Lachlan

Murdoch, A.R Jha andShilpa Shetty & Raj Kundra

US $ 67.0 m

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ever seen a billion people doing

one thing together

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The Television rights goes

to Willow TV Rights to distribute

on television, radio,broadband and

Internet, for the IPL inNorth America.

Super Sport South Africa andNigeria broadcast

rights GEO Super Pakistan broadcast rights

Asian Television Canadian broadcast rights.Aired on ATN's CBN

ATN Cricket Plus channels

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&many more Sony/World Sport Group 10 years at Rs 8700 crores

Global Rights, India

ONE HD Owned by Network TEN.5years at AUD 10-15 Million.[16] (Free-to-air HD and SD television in Australia) Sky Network Television New Zealand broadcast rights

Terms not released

Arab Digital Distribution Middle East broadcast rights onADD's ART Prime Sport channel.(Will broadcast to United ArabEmirates, Bahrain, Iran, Iraq,Jordan, Kuwait,

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Its money that makes the

world go

round..y 20% of these proceeds would go to IPL, 8% as prize

money and 72% would be distributed to thefranchisees. The money would be distributed in theseproportions until 2012, after which the IPL would gopublic and list its shares.

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and more India's biggest property developer DLF Group has

paid US $50 million to be the title sponsor of the

tournament for 5 yrs Total base price for auction was US $ 400 million &

the fetched amount was US $723.59 million.

The estimated income is US $1.6 billion.

40% IPL 54% franchise

6% prize money

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CRICKET is a Religion in

INDIA..!!!

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The ultimate Cocktail of

Business,Cricket and BollywoodWith more advertisers also lining up to sign and

sponsor IPL games, therefore, in future also there

will be no shortage of money for the IPL. Today, wecan say that IPL is ready for creating a new history inthe cricket world, which was not believed possibleearlier. At present, only half of the IPL matches arefinished and there is still lot of entertainment left infuture games. Already, there are many chances ofsemi final and final game tickets going out of stocksoon.

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y IPL is also good news for all cricket lovers because IPLhas provided an opportunity to see different set of rival

players in different sets of games in front of all people.Moreover, success of IPL has also highlighted thepower of cricket and how cricket sell like hot cakes inIndia

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THE WINNER STANDS TALL

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Last but not the least

THE ENTERTAINMENT QUOTIENT OF IPL WAS VERYHIGH!!

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Referencesy TimesOf India

ywww.google.com

ywww.iplT20.comywww.wikipedia.com

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