Short Form CPC Campaigns

Introduction

Adknowledge is the fourth largest online advertising marketplace.

Source: www.marketwire.com December 2009

25 Billion monthly impressions

80 Million monthly clicks

Over 10,000 global advertisers

Single Advertiser Marketplace to Reach the Long Tail

SearchSearch

Organizing unstructured traffic

previously too difficult to buy.

Organizing unstructured traffic

previously too difficult to buy.

Branded Display Branded Display

Long Tail Inventory Long Tail

Inventory

Adknowledge Opportunity

Ad SpendAd Spend

Domains

Display

Social Email

The Leading Long Tail Marketplace for Advertisers

Access your target audience

outside of search and the

top ComScore 500 sites.

Scalable Reach

Bid-based Ad Platform

Efficient media buying.

Self-serve, easy-to-use

search marketing workflow.

Unique Benefits

Multiple ad formats.

Powerful targeting.

Optimized pricing with Smart

Pricing technology.

Traffic quality management.

Short Form

CPC Campaigns

Short Form Ad Campaigns – Consumer Experience

Tool Bar

Contextual Search

Display

Benefits of Short Form CPC Campaigns

Relevant Audience Targeting

Quality Traffic

Category-driven campaign targeting allows specific audience penetration without

the hassle of keywords.

Short Form campaigns perform best with 5 fields

or less in the landing page.

Competitive Pricing

Experience high-margin ROI, with CPCs starting as low as $0.10.

Average net CPA typically at a fraction of the cost of major search engines.

Smart Pricing technology ensures consistent, high-qualified traffic with dynamic

traffic scoring and filtering.

Powerful ad serving technology provides real-time traffic optimization.

Interest-based Targeting Technology

DNA ExampleL ik e ly F u tu r e R e s p o n s e s

• Home Loan • Home Remodeling

• • Social Gaming

• Camping • Kitchen Appliances

Likely Future Responses • Home Loan • Home Remodeling

• • Social Gaming

• Camping • Kitchen Appliances

Insurance

Insurance

180 Days AgoNon-response to CookingNon-response to Biking Non-response to Audio book

90 Days AgoNon-response to Movies

Non-response to Baseball adNon-response to Kid ToysNon-response to Eye Surgery

YesterdayNon-response to Laptops

Non-response to Digital Camera

Response to Furniture ad

Response to Furniture ad

Response to Air Cleaner ad

Response to Air Cleaner ad

Response to Small Business ad

Response to Small Business ad

Response to Cooking ad

Response to Cooking ad

“Interest-based DNA” models.

20 billion calculations daily to identify the most relevant offer.

Predict which types of ads are most likely to generate a consumer response.

Targeted to individual consumers on a one-on-one basis.

BidSystem Marketplace – Campaign Management Platform

Advertiser Solutions

Category Selection

Control Pricing / Bid for Traffic

Set Daily Budget Caps

Advanced Campaign Reporting

Track Conversions

Dedicated Account Manager

Proposed CPC Budget

Airline Tickets

Online Coupons

Applicable Categories

Estimated Monthly Click Volume

Airline Tickets – 15,000 Clicks

Online Coupons – 40,000 Clicks

Recommended CPC

Airline Tickets – $0.30

Online Coupons – $0.25

Estimated Monthly Cost

Airline Tickets – $4,500

Online Coupons – $10,000

Rapid Campaign Launch

Pay-Per-Click Creative Requirements

  Specs (max allowed)

Listing Headline 25 characters, including spaces

Listing Description 70 characters, including spaces

Click-through URL 1024 characters

Optional Display URL 64 characters

2-3 Days to Launch a Campaign

Assists with campaign execution

Drive on-going performance

Robust Analytics

Full Service Account Management Team

Dynamic A/B creative testing

In-depth Consumer ReportingHelps optimize clicks and back-end conversions

Thank You for ConsideringAdknowledge!

Thank You

Jim PoshekSenior Account Executive

jim.poshek@adknowledge.com646.213.4670