ADMC: 2014 Programme

London 2-4 September 2014

Hosting Institution Organising Institutions

Conference Programme

Design Management in an Era of Disruption

The 19th DMI: Academic Design Management Conference

DAY 3 – THURSDAY, 04 SEPTEMBER 2014

1:30pm –

3:10pm01B-S4

Contemporary Brand Design

01C-S2

Design Management And Artistic Interventions

04C-S4

The Role Of Designers In The Shift Towards Product Service Systems

Chair: James Moultrie Chair: Marja Soila-Wadman, Kirsi Niinimäki

Chairs: Christine De Lille, Erik Roscam Abbing

Location: JPS 311 Location: JPS 605 Location: JPS 133/RHS West + JPS 134 Center

Dynamic, Yet Coherent: Design’s mediating role in creating a ‘citizen artist’ beer brand Monika Hestad, Anders Groenli, Viktor Hiort af Ornäs

Consumer engagement in co-creation of contemporary brand design Sara Jane Gonzalez Caicedo

Sustainable Fashion: a re-conceptualization of the role of fashion design Anika Kozlowski, Dr.Michal Bardecki, Dr.Cory Searcy

Post-Industrial Design for Consumption: Discovery and Invention of “Tribes” Antti Ainamo, Yunsheng Su, Miikka Lehtonen

Design Innovation Catalyst Tools to Facilitate Organisational Change Karla Straker, Cara Wrigley

Criteria for Customer Activity-driven Product-Service System Design Eok Kim, Ki Young Nam, Kyung Won Chung

05B-S2 Public Policy and Services Informed By a Design Approach

05A-S2 Design Leadership

Chair: Nina Terrey Chair: Karen Miller

Location: JPS 135/RHS WestLocation: JPS 133/RHS West + JPS 134 Center

Citizen-centric Public Policies and Services through Design Debbie Ng

Design Capabilities in the Public Sector Jhen Yi Lin

Characteristics of Design Leaders: Ability to Communicate Design to Non-designers in NPD Koogin Han, Busayawan Lam

3:10pm –

3:30pmDay 2: Afternoon Tea | Location: Gallery – London College of Fashion

3:30pm –

4:45pm

Closing | Location: RHS

Chair: Alison Rieple, Jeanne Liedtka

Venue AddressLondon College of Fashion 20 John Prince's Street London W1G 0BJ

Site Administrator: Peter Taylor

Research Administrative Co-ordinatorTel: +44 (0)7545 907055Email: [email protected]

IT: Oliver Furlong

Mobile: 07725 829590Email: [email protected] Venue’s Logistics: Mark O'Brien

Mobile: 07811 325967Email: [email protected]

Useful Information

Conference ProgrammeThis conference programme was printed on 28 August 2014. An up to date version is available online at: https://www.conftool.net/dmi2014/sessions.php

Also available by downloading mobile app Conference4me Mobile Conference Assistant: http://conference4me.psnc.pl

Wifi: Arts InternetPw: 82a23457b2

DAY 1 – TUESDAY | 02 September 2014

8:45am –

9:30amMorning Registration and Tea/Coffee | Chair: Patricia Olshan, DMI

9:30am –

10:15am Orientation | Chairs: Nusa Fain and Alison Rieple | Location: RHS Centre 134 + RHS East 135

10:30am –

1:30pm

WK 02

Future Worlding for Design Sandjar Kozubaev, Florian Alban Vollmer

WK 03 Designing Co-Innovation Workshops Mauro Alex Rego, Marion Fröhlich

WK 04 Triumphs and Tensions in Informal Design Interactions: Confessions of a Designer Cara Broadley, Marianne Lesley McAra

WK 05 The Art of Curation Workshop: at the National Portrait Gallery Jeanne Liedtka, Rachel Brozenske

*Those attending the session should come to the National Portrait Gallery’s Orange Street entrance by 9.30am. This is a ramped entrance, on Orange Street, just to the north and west from the Main Entrance on St Martin’s Place. The National Portrait Gallery will have that entrance open and ready from 9.15am – and then we will join Curator Sarah Tinsley and Director Sandy Nairne to begin the session, starting with the Virginia Woolf exhibition. We will conclude by 12:30pm.

WK 06 From Thinking to Doing Martha Cotton, Elizabeth Glenewinkel

WK 07 Creating Futures of Design Management Moritz Gekeler, Alessandro Sposato

Location: JPS 105

Location: RHS Centre 134 + RHS East 135

Location: JPS 525

Location: National Portrait Gallery*

Location: JPS 311

Location: JPS 135/ RHS West

11:45am –

12:00pm Late Morning Tea/Coffee break | Location: Gallery – London College of Fashion

1:30pm –

2:15pm Lunch | Location: Gallery – London College of Fashion

2:30pm –

5:30pm

WK 08 Exploring future models of Executive Education in Design Management – an MBA for Design Management? Emma Lee Murphy, Naomi Jacobs

WK 09 Collective Imagery Weave Priscilla Chueng-Nainby

WK 10 Developing Policies for Design by Design Anna Whicher

WK 11 Mapping the Future of Design + Management Research Andrew Whitcomb, Marzia Arico

WK 12 Analysing stories on cycling safety with service design and strategy teams Chair: Mario Joao Marques Coelho, Bas Raijmakers

WK 13 Ageism: designs last prejudice Glen Hougan

WK 14 Using Foresight Tools in Design Management Bridgette Engeler Newbury

WK 15 FutureEd Workshop Iain Aitchison, Jennifer Webb

Location: JPS 311

Location: JPS 418B

Location: JPS 105


Location: JPS 606

Location: JPS 418A

Location: JPS 133/RHS West

Location: JPS 525

3:45pm –

4:00pmLate Afternoon Tea/Coffee break | Location: Gallery – London College of Fashion

5:30pm –

7:00pmReception | Chairs: Alison Rieple, Jeanne Liedtka | Location: JPS 605

Keynote Richard Buchanan, Ph.D.Leading Design: Managing the Challenge of InnovationWednesday 3 September, 9:30am, Location: RHS

The theme of this lecture is a comparison of teaching management in a school of design and teaching design in a school of management. It is based on my experience of heading the School of Design at Carnegie Mellon University and, now, heading the Department of Design & Innovation, the largest department at the Weatherhead School of Management at Case Western Reserve University. I will discuss the similarities and differences between teaching in these two environments.

While my experience is arguably unique in the educational communities of design and management, it also reflects important changes in the practice of design that have taken place over the past two decades. I will discuss the broadening of design from what I call first and second orders of design into the third and fourth orders of design.

Topics will include the nature of design thinking, a term that is ambiguous and controversial in discussions of design today but remains meaningful, as well as the the nature of innovation, differences in the needs and interests of students, the methods and techniques of teaching, and the emerging place of design in business and other organizations – a theme that is central to the vision and mission of the Design Management Institute.


11:00am–

12:40pm

01C-S1

Design Management and Artistic Interventions

02A-S1

User-centred design (UCD): A disruptive business enabler for sustainable consumption?

02C-S2

Managing Consumer Involvement in Product Development

03A-S2 Co-creating Shared Value in Service Design

Chairs: Antti Ainamo Chairs: Valerie Ann Mitchell Chair: Jun Cai Chair: Tung-Jung Sung

Location: JPS 525 Location: JPS 311Location: JPS 418A + JPS 418B

Location: JPS 105

Innovation Through Dumpster Diving? Oriana Haselwanter

Flagship stores as Fashion Service Design Erik Hansen-Hansen

Creative control in sustainable fashionKirsi Niinimäki, Maarit Aakko

MIND THE GAP! Three strategies for bridging artists and organizations in artistic interventionsUlla Johansson Sköldberg, Jillian Woodilla

The interplay between user-centred design and design management in creating a EU-funded interactive platform to support low carbon economy Luca Simeone

Presenting the Sustainable Consumption Leveraging Model: Adding value to business strategy through user-centred design principles Mariale Moreno, Debra Lilley, Vicky Lofthouse

In depth case study exploring innovative web-based methods for ‘designing-with’ customers in a global watch manufacturing firm Wei Liu, James Moultrie

Business model adaptation to a new digital culture Paola Pisano, Marco Pironti, Alison Rieple, Ioannis Christodoulou

Impact of team communication on co-design teamwork in distributed intercultural teams Jeff Man, Yuan Lu, Aarnout Brombacher, Fangtian Ying

Co-design for Not-for-profit Organization Busayawan Lam, Andy Dearden

A Non-Profit Design-Led Innovation Journey Erez Nusem, Cara Wrigley, Judy Matthews

Co-creating Emotional Value through Prototyping Satu Miettinen, Simo Rontti, Jaana Jeminen

04A-S3 New Modes of Design Management

04C-S1

The Role of Designers in the Shift Towards Product Service Systems


05D-S3 Design(ers) thinking and disruptive business model innovation: creating mental models or tangible models?

Chair: Pia Tamminen Chairs: Christine De Lille, Erik Roscam Abbing Chair: Karen Miller Chairs: Lianne Simonse,

Petra Badke-Schaub

Location: JPS 133/RHS West + JPS 134 Center Location: JPS 605 Location: JPS 135/RHS West Location: JPS 311

Design Thinking and Corporate Entrepreneurship: an exploratory study Thomas Abrell, Falk Uebernickel Designers and Environmentally Sustainable Design in a Business Network: A case Study on the Development of a passenger ship Pekka Tapani Murto, Oscar Person

Design and Innovation by Consensus Josep Monguet, Alex Trejo, Joan Bassolas, Tino Martí

The Nature of Service Design by Industrial Designers and Interaction Designers Canan Akoglu Are you being served? Not onboard! Moving towards service enabling systems for aviation manufacturers Julia Debacker, Christine S.H. de Lille, Ad Eijkelenboom, Sicco C. Santema

Challenges in the design of smart product-service systems: experiences from practitioners Ana Valencia, Ruth Mugge, Jan P.L. Schoormans, Hendrik N.J. Schifferstein

Communicating Product-Service System business models inside and outside the company Fabrizio Ceschin, Barbara Resta

How a Design Executive Officer (DEO) can craft an organizational culture Younjoon Lee, Jaewoo Joo Extending design leadership to innovation strategy: Roles and tools Giulia Calabretta, Paul Hekkert, Gerda Gemser, Nachoem Wijnberg

The role of service design leadership in shaping experience oriented service organizations Judith Gloppen

Designer-led New Product Development implementation issues in Chinese SMEs Ke Lou, Darren Southee, Erik Bohemia

An investigation into design thinking behaviours in early stage radical innovation Martin P. Ryan, Frank Devitt

12:40am–

1:20pmLunch | Location: Gallery – London College of Fashion

06-S4 Design Management Education

Chair: Jun Cai

Location: JPS 418A + JPS 418B

Live, actionable and tangible: teaching design strategy Gill Wildman

04B-S2 Design Management: Future Perspectives

Chair: Roberto Verganti

Location: JPS 133/RHS West + JPS 134 Center

Design as change: From Teleology to Guided Evolution? Hans Andersson, Per Åman

2 7

DAY 3 – THURSDAY, 04 SEPTEMBER 20149:00am

– 10:40am

01A-S1

Designers as Cultural Intermediaries in an Era of Flux

02A-S1

User-centred Design (UCD): A disruptive business enabler for sustainable consumption?

02C-S1

Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

03A-S1 Social and Sustainable Design Management

Chairs: Richard Buchanan Chairs: Valerie Ann Mitchell Chairs: Marco Pironti, Paola Pisano Chair: Yuan Lu

Location: JPS 311 Location: JPS 605 Location: JPS 105 Location: JPS 135/RHS East

Designing the City Identity: Strategic and Product Design for New Experiential Ways of Living, Enabling and Interacting with the Urban Context Marina Parente

Position designer into local craft revival in emerging markets: an empirical study on Chinese ethnic brocade industry Wei Wang, Tie Ji, Mohsen Jaafarnia The Impact of Nationality and gender on consumer preferences Gloria Anne Moss, Gabor Horvath

Designing Organisations in the CCI Johan Kolsteeg, Frido Smulders

UCD in the Sustainable Luxury Design Process Claudia Newton The Drive Towards User-Centred Engineering in Automotive Design Scott Bryant, Cara Wrigley

Designing a contextual individualised eco information system to inform individual consumer behaviour: a conceptual framework Sze Yin Kwok, David Harrison, Shengfeng Qin

Value Creation: Disruption and empowerment to support creativity-in-the-wild Workshop discussion paper Alison Williams, Laura Malinin, Katharine E Leigh

Business model innovation through new customer roles. Inspirational cues and insights from a design-driven case study analysis Cautela Cabirio, Paola Pisano, Marco Pironti

Specification of an Additive Manufacturing Consumer Design Toolkit for Consumer Electronics Products Matt Sinclair, Ian Campbell, Hesam Yavari

Reducing uncertainty of New Product Development by leveraging the power of experiments Davide Sola, Giovanni Scarso Borioli, Gianfranco Scalabrini

The Image Co-creation: Store Image Consistency in Creative Stores Shu-Shiuan Ho, Yi-Fang Yang, Tung-Jung Sung

Communities as a Retail Store Concept Anders Haug, Pia Storvang

Conflicts as Opportunities for New Insights Pelin Gultekin-Atasoy, Yuan Lu, Berry Eggen, Aarnout Brombacher, Tilde Bekker, Hanneke Hooft Van Huysduynen

Stakeholder Involvement and Co-Creation in Service Design: Customer Experience Management in Tourism Chi-Shiang Wu, Tung-Jung Sung

03B-S2 Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

03C-S3

Social and Sustainable Design Management


05C-S4 Measuring the Impact of Design – and design thinking – in an Era of Disruption

Chair: Antti Ainamo Chair: Beverly Wagner Chair: Anthony M. Kent Chair: Nina Terrey

Location: JPS 133/RHS West Location: JPS 525 Location: JPS 134/RHS Center Location: JPS 418A + JPS 418B

Studio design and the management of creative production Jonathan Gander, Alison Rieple

Design And Identity Formation In Cultural Organisations’ Strategic Performance Irini Pitsaki, Alison Rieple, Natalie Nixon

The Role of Networks in Fashion Designing: The Disconnect between Designers and Manufacturers in London Galina Gornostaeva, Alison Rieple, David Barnes

Co-creation and the Democratization of Fashion: investigating the case of UK based fashion design company Own Label Thorsten Roser, DeFillippi Robert, Julia Goga-Cooke

Design for development management Ledia Andrawes, Adela McMurray

What does Design & Innovation mean for MSEs? A case study of eight Brazilian furniture firms Viviane dos Guimaraes Alvim Nunes

Achieving Responsible Design in the Commercial Context Norman Stevenson, Vicky Lofthouse, Debra Lilley, Alistair Cheyne

Transforming organizations – Linking Design Practices to Managing Organizational Capabilities Lauri Saviranta, Eero, M. Eloranta Towards a dynamic mode of design management and beyond Claudia Acklin, Alexander Fust

The Emergent Role of the ‘Social Designer’ Anne-Marie Moore, Angharad, E. Beckett, Raymond, J. Holt

Design thinking in managing (and designing) for organizational change Liisa Naar, Marianne Stang Våland

One approach to understand design’s value under a service logic Stefan Holmlid

The challenges of evaluating DT efforts: Insights from three large companies Lisa Carlgren, Maria Elmquist, Rauth Ingo

Better moods, Better Outcomes? Design Thinking and its Impact on Affect Marian Moore, Yi Zhang, Jeanne Liedtka, Andrew King

The design in business framework: A platform of mutual understanding and inspiration between designers and managers Marianne Storgaard, Poul Rind Christensen, Susanne Jensen, Pia Storvang

10:40am –

11:00amMorning Tea | Location: Gallery – London College of Fashion

DAY 2 – WEDNESDAY, 03 SEPTEMBER 20148:30am

– 8:55am

Registration: Morning Tea/CoffeeChair: Patricia Olshan, DMI

9:00am –

9:30am

Welcome – by Julia Gaimster, Associate Dean, Graduate School

Chairs: Rachel Cooper, Jeanne Liedtka | Location: RHS

9:30am –

10:20am

Keynote – Leading Design: Managing the Challenge of Innovation by Richard Buchanan, Ph.D.

Chair: Jeanne Liedtka | Location: RHS

10:20am –

11:10amLate Morning: Tea/Coffee Break | Location: Gallery – London College of Fashion

11:10am–

12:25pm

01B-S1


02B-S1

Exploring Collaboration in Product Development: the good, the bad and the ugly

03B-S1


03C-S1 Social and Sustainable Design Management

Chairs: Joanne Roberts Chairs: Nusa Fain, Martyn Evans Chairs: Alison Rieple, Irini Pitsaki Chair: Vicky Lofthouse

Location: JPS 311 Location: JPS 133/RHS West Location: JPS 605 Location: JPS 105

Materiality, design and brand management Fernando Pinto Santos, Marta Morillo

Brand of Products and Brand of Signs: How to Manage this Relationship in Fashion through Corporate Archives Valeria Iannilli, Federica Vacca

Designing Channels for Brand Value: Four Meta-Models Karla Straker, Alexander Garrett, Mitchell Dunn, Cara Wrigley

Exploring Collaboration in New Product Development Nusa Fain, Beverly Wagner, Fred Lemke

Collaborative evaluation of design concepts Andreas Benker, Wycliffe Raduma

Do designers and managers complement each other? The influence of cognitive style on product performance Kasia Tabeau, Gerda Gemser, Erik Jan Hultink, Nachoem M. Wjinberg

Omnipresent Access: User Perceptions in New Media Ecosystems Jonatan Jelen, Mark Leal

Three Methods that Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping Jaewoo Joo, Soren Ingomar Petersen

Powers of design: a heuristic inquiry into the Victoria and Albert Museum’s Residency Programme Saskia Coulson, Louise Valentine

Design Approaches to Creating Social Metrics Rebecca Lindsay

Socially Responsible Design or ‘Bear Favours’ Anders Haug, Jacob Busch

Moving beyond the consultancy model Sarah Drummond

04A-S1 New Modes of Design Managemen

05C-S1

Measuring the Impact of Design – and design thinking – in an Era of Disruption


07 Open Track

Chair: Rachel Cooper Chair: Marco Pironti Chair: Karen Miller Chair: Sabine Junginger

Location: JPS 135/RHS East Location: JPS 134/RHS Center Location: JPS 418A + JPS 418B Location: JPS 525

In-Market Prototyping in Microbrands Tod Corlett

Design Management – Knowledge Integration of and by Design Per Åman, Hans Andersson

Community-based Business Design Model Pia Tamminen

A Theoretical Framework and Propositions for Evaluating Service Design Practices: First steps to a Mature Field Daniela Sangiorgi, Alison Prendiville

Models of thinking: Examining the components of design thinking to inform quantitative assessment Sarah Badding, Katharine Leigh, Alison Williams

Demonstrating the Value of Design’s Intangible Outcomes in an Australian Manufacturing SME Rohan Thomas Doherty, Cara Wrigley, Judy Matthews, Sam Bucolo

Affinity & Ambiguity in Designerly Leadership Jeremy Yuille, Soumitri Varadarajan, Laurene Vaughan, Linda Brennan

Designing a New Design PhD? Emma Murphy, Naomi Jacobs

Investigating Effective Pattern and Drive between Expert and Novice in Team-Based Ideation Ying Hu, Yinman Guo, Tie Ji, Renke He, Francesco Galli

Corporate Design Germination Model Yasemin Soylu, Ozlem Er

The value of design for customers in the service industry: Contributions and measurements Ki Woong Nam, Bruce W. Carnie

12:30pm -


6 3

DAY 2 – WEDNESDAY, 03 SEPTEMBER 2014

3:00pm–


3:20pm -

5:00pm01A-S3


01B-S3


02B-S3


02D

Enterprise Eco System Design

Chair: Alison Rieple Chair: Shin’ya Nagasawa Chairs: Nusa Fain, Beverly Wagner Chair: Kaja Tooming Buchanan

Location: JPS 135/RHS West Location: JPS 525 Location: JPS 105 Location: JPS 418A + JPS 418B

Both Erotic and Ergonomic? The Role of Product Design as a Mechanism for Moral Legitimacy Sarah Wilner, Aimee Huff

Multimedia Storytelling – Managing in between Design and Journalism Christof Breidenich, Marlis Prinzing

Pre-emptying: The myth of the naïve mind and the role of pre-interpretations Åsa Öberg, Roberto Verganti

Design Strategy Through a Turnerian Lens Aysar Ghassan

Unraveling the secret of successful brand extensions; a case study to explore consumer response Maaike Mulder-Nijkamp, Wouter Eggink

The impact of animated promotional characters design on brand attitude Zhiyu Zhao, Nick Higgett, Grahame Hudson

Dynamic Brands: Shifting from Products to Customers Marzia Arico1, Kim Wikan Barth

Exposing the Monster in Media: A study of Ducati’s product placement strategiesPeter Zackariasson

The right fidelity: designerly representations that enhance multidisciplinary productdevelopment Guido Stompff, Frido Smulders

The Impact of Space on Innovation Teams Danjela Huesam, Dr. Claudia Nicolai, Prof. Ulrich Weinberg, Dora Panayotova, Marie Klooker

Innovating Innovation; a design program to deliver meaningful experiences in eco-systems Paul Gardien, Eva Deckers, Geert Christiaansen

IP management in response to changing conditions Matthias Hillner

A Semantic Approach of Cultural Interpretation toward Service Innovation Soe-Tsyr Daphne Yuan, Hua-Cheng Tai

05B-S1 Public Policy and Services Informed by a Design Approach


05D-S2 Design(ers) Thinking and Disruptive Business Model Innovation: creating mental models or tangible models?


Chair: Nina Terrey Chair: Jeanne Liedtka Chair: Paola Pisano Chair: Karen Miller

Location: JPS 311 Location: JPS 134/RHS Center Location: JPS 133/RHS West Location: JPS 605

Redesigning Assumptions: Challenging public problem spaces Christian Bason

Public and Collaborative NYC: From Participatory Design to Design for Participation Eduardo Staszowski, Alexis Sypek, Sabine Junginger

Participatory Government: What’s Design Got To Do With That? Sabine Junginger

Design and Organisational change in the Public Sector Alessandro Deserti, Francesca Rizzo

The Role of Design in Innovative Companies of Brazil Gustavo Borba, Marina Specht

About the Measurement of Design Results in Large Companies: A case study in Brazil flávia Pimentel Dutra, Fabiane Wolff

Effects of approach and anchoring when developing design capacity in public sectors Lisa Malmberg, Stefan Holmlid

Design capabilities for value creation Marzia Mortati, Beatrice Villari, Stefano Maffei

Crowdfunding: A new meaning for fund-raising & user Innovation Jing Shao, Sara Jane Gonzalez Caicedo, Debora Bettiga Framing Modelling in Business model design Lianne Simonse, Petra Badke-Schaub

Prototyping in Business Model Innovation Tsuyoshi Amano

Design management, design thinking and strategic foresight – the tools for an age of disruption? Bridgette Engeler Newbury

Using Workshops in Design Research Pia Storvang, Ann Højbjerg Clarke, Bo Mortensen

Disruptive Attitude: the role of Design as Anomaly; managing crisis and turbulence, coaching creativity and innovation Francesco Galli, Barbara Pino, Marco Maiocchi

Education in Cross Enterprise Engineering Design Roland Lachmayer, Arne Deiters, Bastian Lippert

5:10pm –

23:00pm

Conference Dinner | Location: The Erasmus Boat

Chair: Alison Rieple, Rachel CooperDelegates joining the conference dinner will be bussed to the Westminster Pier directly from the venue immediately after the day’s final sessions are due to finish at 17.00, ready to board the boat at 18.15pm. Please dress warmly so that you can enjoy evening London’s views from the boat’s deck. Delegates will be bussed back and arrive back at the conference venue at around 23.00.17.10 – Bussed from the venue 18.15 to 18.30 – Embarking: Westminster Pier. Victoria Embankment. London. SW1A 2JH22.15 to 22.30 – Disembarking: Tower Millennium Pier. Address. Lower Thames Street. London. EC3N 4DT23.00 – Arriving back to the venue


1:20pm -

3:00pm 01A-S2


01B-S2


02B-S2



Chair: Roberto Verganti Chair: Natalie Nixon Chairs: Beverly Wagner, Nusa Fain

Chair: Stefan Holmlid

Location: JPS 311 Location: JPS 418A + JPS 418B Location: JPS 105 Location: JPS 605

Participation-based Design Process in Jeju Island Local Regeneration Project SungHee Ahn

Pragmatics, Plasticity, and Permission: A Model for Creativity in Temporary Spaces Deborah Maxwell, Alison Williams

Design and Identities: the Case of Carsharing Adèle Martin, Denis Darpy

Construct the Future Sara Barquero, Luis Calabuig, Borja García

Luxury and Ignorance Joanne Roberts

Luxury Product Design and Brand Differentiation of Emerging Luxury Brands: a Conceptual Framework Based on Perceived Value Zhiqing Jiang, Shin’ya Nagasawa

Product Design Requirements for Effective Heritage Branding: Visual Consistency and Visual Contemporaneity as Links to the Past, Present and Beyond Young In Park, Ki Young Nam, Kyung Won Chung

Embodied brand meaning through design aesthetics Ariana Amacker

Culture Criminals: How Social Media Facilitated the Dilution of Subculture qian sun1, dave lowe

Making Design Explicit: Detour or Latour Michael Pierre Johnson, Lynn-Sayers McHattie

Discovering the Real Needs of the Client – Possibilities of Grounded Theory in Design Processes Sylke Lützenkirchen

Process, problem and theory in the design discourse of brazilian product designers Julio Carlos de Souza van der Linden, Gabriela Conterno Dall’Agnol

Where the Social and the Sustainable is the territory Soumitri Varadarajan, Liam Fennessy, Judith Glover, Mick Douglas

Patina Design for sustainability Yeon Hwang, Jai Kim, Zoe Kang, Song Hwang

Designing For or Designing With? Helena Maria Kraff, Eva Maria Jernsand

04A-S2

New Modes of Design Management

05C-S2


05D-S1

Design(ers) Thinking And Disruptive Business Model Innovation: creating mental models or tangible models?

06-S2

Design Management Education

Chair: Anne Stenros Chairs: Brigitte Borja de Mozota, Fabiane Wolff

Chairs: Petra Badke-Schaub, Lianne Simonse

Chair: Lisbeth Svengren Holm

Location: JPS 135/RHS East Location: JPS 134/RHS Center Location: JPS 133/RHS West Location: JPS 525

Darwinian Design in an Era of Disruption John Z Langrish

Design interventions in small- and medium-sized companies: initial findings from a case study Kirsi Niinimäki, Oscar Person, Janne Pekkala, Sanna Peltonen

Different models of design management – three examples from the Swedish furniture industry Justyna Starostka

What are you managing in design? Creativity or Innovation or Both? Peer Sathikh

Desirability Competitive Positioning Model: A model for identifying where design can have the greatest influence on profit within a highly competitive consumer product environment Les Wynn

When and to Whom Form – Are superior products evaluated more favorably? Xing-Wei Chen, Jaewoo Joo

Exploring impact through seating design Kathryn Burns, David Rowe, Richard Snell

The Impact of ‘Idea’ as a keyword in helping the Adoption and Use of Design within Business: Exploratory Manufacturing Based StudySimon Bolton, Marta Perez Garcia

A Digital Airport Experience: Design-led Innovation in Support of Airport Strategy Rebecca Anne Price, Cara Wrigley, Judy Matthews, Alexander Dreiling

On Applying Design Thinking Elsewhere: Organizational Context Matters Frido Smulders, Kees Dorst, Pieter Vermaas

Designing for disruption: Applying design thinking to strategic business model innovation Julian Nelson Russell Jenkins, Tim Fife

Participatory Mechanisms in Crowdfunding Michael Pape, Lorenzo Imbesi

Re-conceptualising strategy in Design Management education Anthony M. Kent, Thomas G. Inns

The plasticity of data Raoul Rickenberg

Exploring learning experiences of business undergraduates in strategic design module Noemi Maria Sadowska, Dominic Laffy

Developing a design curriculum with a focus on Design Thinking, Management and Entrepreneurship for rural entrepreneurs of the arts and crafts sector in the Eastern Caribbean Lesley-Ann Melanie Noel

4 5


3:00pm–


3:20pm -

5:00pm01A-S3


01B-S3


02B-S3


02D

Enterprise Eco System Design

Chair: Alison Rieple Chair: Shin’ya Nagasawa Chairs: Nusa Fain, Beverly Wagner Chair: Kaja Tooming Buchanan

Location: JPS 135/RHS West Location: JPS 525 Location: JPS 105 Location: JPS 418A + JPS 418B

Both Erotic and Ergonomic? The Role of Product Design as a Mechanism for Moral Legitimacy Sarah Wilner, Aimee Huff

Multimedia Storytelling – Managing in between Design and Journalism Christof Breidenich, Marlis Prinzing

Pre-emptying: The myth of the naïve mind and the role of pre-interpretations Åsa Öberg, Roberto Verganti

Design Strategy Through a Turnerian Lens Aysar Ghassan

Unraveling the secret of successful brand extensions; a case study to explore consumer response Maaike Mulder-Nijkamp, Wouter Eggink

The impact of animated promotional characters design on brand attitude Zhiyu Zhao, Nick Higgett, Grahame Hudson

Dynamic Brands: Shifting from Products to Customers Marzia Arico1, Kim Wikan Barth

Exposing the Monster in Media: A study of Ducati’s product placement strategiesPeter Zackariasson

The right fidelity: designerly representations that enhance multidisciplinary productdevelopment Guido Stompff, Frido Smulders

The Impact of Space on Innovation Teams Danjela Huesam, Dr. Claudia Nicolai, Prof. Ulrich Weinberg, Dora Panayotova, Marie Klooker

Innovating Innovation; a design program to deliver meaningful experiences in eco-systems Paul Gardien, Eva Deckers, Geert Christiaansen

IP management in response to changing conditions Matthias Hillner

A Semantic Approach of Cultural Interpretation toward Service Innovation Soe-Tsyr Daphne Yuan, Hua-Cheng Tai

05B-S1 Public Policy and Services Informed by a Design Approach


05D-S2 Design(ers) Thinking and Disruptive Business Model Innovation: creating mental models or tangible models?


Chair: Nina Terrey Chair: Jeanne Liedtka Chair: Paola Pisano Chair: Karen Miller

Location: JPS 311 Location: JPS 134/RHS Center Location: JPS 133/RHS West Location: JPS 605

Redesigning Assumptions: Challenging public problem spaces Christian Bason

Public and Collaborative NYC: From Participatory Design to Design for Participation Eduardo Staszowski, Alexis Sypek, Sabine Junginger

Participatory Government: What’s Design Got To Do With That? Sabine Junginger

Design and Organisational change in the Public Sector Alessandro Deserti, Francesca Rizzo

The Role of Design in Innovative Companies of Brazil Gustavo Borba, Marina Specht

About the Measurement of Design Results in Large Companies: A case study in Brazil flávia Pimentel Dutra, Fabiane Wolff

Effects of approach and anchoring when developing design capacity in public sectors Lisa Malmberg, Stefan Holmlid

Design capabilities for value creation Marzia Mortati, Beatrice Villari, Stefano Maffei

Crowdfunding: A new meaning for fund-raising & user Innovation Jing Shao, Sara Jane Gonzalez Caicedo, Debora Bettiga Framing Modelling in Business model design Lianne Simonse, Petra Badke-Schaub

Prototyping in Business Model Innovation Tsuyoshi Amano

Design management, design thinking and strategic foresight – the tools for an age of disruption? Bridgette Engeler Newbury

Using Workshops in Design Research Pia Storvang, Ann Højbjerg Clarke, Bo Mortensen

Disruptive Attitude: the role of Design as Anomaly; managing crisis and turbulence, coaching creativity and innovation Francesco Galli, Barbara Pino, Marco Maiocchi

Education in Cross Enterprise Engineering Design Roland Lachmayer, Arne Deiters, Bastian Lippert

5:10pm –

23:00pm

Conference Dinner | Location: The Erasmus Boat

Chair: Alison Rieple, Rachel CooperDelegates joining the conference dinner will be bussed to the Westminster Pier directly from the venue immediately after the day’s final sessions are due to finish at 17.00, ready to board the boat at 18.15pm. Please dress warmly so that you can enjoy evening London’s views from the boat’s deck. Delegates will be bussed back and arrive back at the conference venue at around 23.00.17.10 – Bussed from the venue 18.15 to 18.30 – Embarking: Westminster Pier. Victoria Embankment. London. SW1A 2JH22.15 to 22.30 – Disembarking: Tower Millennium Pier. Address. Lower Thames Street. London. EC3N 4DT23.00 – Arriving back to the venue


1:20pm -

3:00pm 01A-S2


01B-S2


02B-S2



Chair: Roberto Verganti Chair: Natalie Nixon Chairs: Beverly Wagner, Nusa Fain

Chair: Stefan Holmlid

Location: JPS 311 Location: JPS 418A + JPS 418B Location: JPS 105 Location: JPS 605

Participation-based Design Process in Jeju Island Local Regeneration Project SungHee Ahn

Pragmatics, Plasticity, and Permission: A Model for Creativity in Temporary Spaces Deborah Maxwell, Alison Williams

Design and Identities: the Case of Carsharing Adèle Martin, Denis Darpy

Construct the Future Sara Barquero, Luis Calabuig, Borja García

Luxury and Ignorance Joanne Roberts

Luxury Product Design and Brand Differentiation of Emerging Luxury Brands: a Conceptual Framework Based on Perceived Value Zhiqing Jiang, Shin’ya Nagasawa

Product Design Requirements for Effective Heritage Branding: Visual Consistency and Visual Contemporaneity as Links to the Past, Present and Beyond Young In Park, Ki Young Nam, Kyung Won Chung

Embodied brand meaning through design aesthetics Ariana Amacker

Culture Criminals: How Social Media Facilitated the Dilution of Subculture qian sun1, dave lowe

Making Design Explicit: Detour or Latour Michael Pierre Johnson, Lynn-Sayers McHattie

Discovering the Real Needs of the Client – Possibilities of Grounded Theory in Design Processes Sylke Lützenkirchen

Process, problem and theory in the design discourse of brazilian product designers Julio Carlos de Souza van der Linden, Gabriela Conterno Dall’Agnol

Where the Social and the Sustainable is the territory Soumitri Varadarajan, Liam Fennessy, Judith Glover, Mick Douglas

Patina Design for sustainability Yeon Hwang, Jai Kim, Zoe Kang, Song Hwang

Designing For or Designing With? Helena Maria Kraff, Eva Maria Jernsand

04A-S2

New Modes of Design Management

05C-S2


05D-S1

Design(ers) Thinking And Disruptive Business Model Innovation: creating mental models or tangible models?

06-S2

Design Management Education

Chair: Anne Stenros Chairs: Brigitte Borja de Mozota, Fabiane Wolff

Chairs: Petra Badke-Schaub, Lianne Simonse

Chair: Lisbeth Svengren Holm

Location: JPS 135/RHS East Location: JPS 134/RHS Center Location: JPS 133/RHS West Location: JPS 525

Darwinian Design in an Era of Disruption John Z Langrish

Design interventions in small- and medium-sized companies: initial findings from a case study Kirsi Niinimäki, Oscar Person, Janne Pekkala, Sanna Peltonen

Different models of design management – three examples from the Swedish furniture industry Justyna Starostka

What are you managing in design? Creativity or Innovation or Both? Peer Sathikh

Desirability Competitive Positioning Model: A model for identifying where design can have the greatest influence on profit within a highly competitive consumer product environment Les Wynn

When and to Whom Form – Are superior products evaluated more favorably? Xing-Wei Chen, Jaewoo Joo

Exploring impact through seating design Kathryn Burns, David Rowe, Richard Snell

The Impact of ‘Idea’ as a keyword in helping the Adoption and Use of Design within Business: Exploratory Manufacturing Based StudySimon Bolton, Marta Perez Garcia

A Digital Airport Experience: Design-led Innovation in Support of Airport Strategy Rebecca Anne Price, Cara Wrigley, Judy Matthews, Alexander Dreiling

On Applying Design Thinking Elsewhere: Organizational Context Matters Frido Smulders, Kees Dorst, Pieter Vermaas

Designing for disruption: Applying design thinking to strategic business model innovation Julian Nelson Russell Jenkins, Tim Fife

Participatory Mechanisms in Crowdfunding Michael Pape, Lorenzo Imbesi

Re-conceptualising strategy in Design Management education Anthony M. Kent, Thomas G. Inns

The plasticity of data Raoul Rickenberg

Exploring learning experiences of business undergraduates in strategic design module Noemi Maria Sadowska, Dominic Laffy

Developing a design curriculum with a focus on Design Thinking, Management and Entrepreneurship for rural entrepreneurs of the arts and crafts sector in the Eastern Caribbean Lesley-Ann Melanie Noel

4 5

DAY 3 – THURSDAY, 04 SEPTEMBER 20149:00am

– 10:40am

01A-S1


02A-S1

User-centred Design (UCD): A disruptive business enabler for sustainable consumption?

02C-S1


03A-S1 Social and Sustainable Design Management

Chairs: Richard Buchanan Chairs: Valerie Ann Mitchell Chairs: Marco Pironti, Paola Pisano Chair: Yuan Lu

Location: JPS 311 Location: JPS 605 Location: JPS 105 Location: JPS 135/RHS East

Designing the City Identity: Strategic and Product Design for New Experiential Ways of Living, Enabling and Interacting with the Urban Context Marina Parente

Position designer into local craft revival in emerging markets: an empirical study on Chinese ethnic brocade industry Wei Wang, Tie Ji, Mohsen Jaafarnia The Impact of Nationality and gender on consumer preferences Gloria Anne Moss, Gabor Horvath

Designing Organisations in the CCI Johan Kolsteeg, Frido Smulders

UCD in the Sustainable Luxury Design Process Claudia Newton The Drive Towards User-Centred Engineering in Automotive Design Scott Bryant, Cara Wrigley

Designing a contextual individualised eco information system to inform individual consumer behaviour: a conceptual framework Sze Yin Kwok, David Harrison, Shengfeng Qin

Value Creation: Disruption and empowerment to support creativity-in-the-wild Workshop discussion paper Alison Williams, Laura Malinin, Katharine E Leigh

Business model innovation through new customer roles. Inspirational cues and insights from a design-driven case study analysis Cautela Cabirio, Paola Pisano, Marco Pironti

Specification of an Additive Manufacturing Consumer Design Toolkit for Consumer Electronics Products Matt Sinclair, Ian Campbell, Hesam Yavari

Reducing uncertainty of New Product Development by leveraging the power of experiments Davide Sola, Giovanni Scarso Borioli, Gianfranco Scalabrini

The Image Co-creation: Store Image Consistency in Creative Stores Shu-Shiuan Ho, Yi-Fang Yang, Tung-Jung Sung

Communities as a Retail Store Concept Anders Haug, Pia Storvang

Conflicts as Opportunities for New Insights Pelin Gultekin-Atasoy, Yuan Lu, Berry Eggen, Aarnout Brombacher, Tilde Bekker, Hanneke Hooft Van Huysduynen

Stakeholder Involvement and Co-Creation in Service Design: Customer Experience Management in Tourism Chi-Shiang Wu, Tung-Jung Sung

03B-S2 Design in the Creative and Cultural industries (CCIs) in an Era of Disruption

03C-S3

Social and Sustainable Design Management



Chair: Antti Ainamo Chair: Beverly Wagner Chair: Anthony M. Kent Chair: Nina Terrey

Location: JPS 133/RHS West Location: JPS 525 Location: JPS 134/RHS Center Location: JPS 418A + JPS 418B

Studio design and the management of creative production Jonathan Gander, Alison Rieple

Design And Identity Formation In Cultural Organisations’ Strategic Performance Irini Pitsaki, Alison Rieple, Natalie Nixon

The Role of Networks in Fashion Designing: The Disconnect between Designers and Manufacturers in London Galina Gornostaeva, Alison Rieple, David Barnes

Co-creation and the Democratization of Fashion: investigating the case of UK based fashion design company Own Label Thorsten Roser, DeFillippi Robert, Julia Goga-Cooke

Design for development management Ledia Andrawes, Adela McMurray

What does Design & Innovation mean for MSEs? A case study of eight Brazilian furniture firms Viviane dos Guimaraes Alvim Nunes

Achieving Responsible Design in the Commercial Context Norman Stevenson, Vicky Lofthouse, Debra Lilley, Alistair Cheyne

Transforming organizations – Linking Design Practices to Managing Organizational Capabilities Lauri Saviranta, Eero, M. Eloranta Towards a dynamic mode of design management and beyond Claudia Acklin, Alexander Fust

The Emergent Role of the ‘Social Designer’ Anne-Marie Moore, Angharad, E. Beckett, Raymond, J. Holt

Design thinking in managing (and designing) for organizational change Liisa Naar, Marianne Stang Våland

One approach to understand design’s value under a service logic Stefan Holmlid

The challenges of evaluating DT efforts: Insights from three large companies Lisa Carlgren, Maria Elmquist, Rauth Ingo

Better moods, Better Outcomes? Design Thinking and its Impact on Affect Marian Moore, Yi Zhang, Jeanne Liedtka, Andrew King

The design in business framework: A platform of mutual understanding and inspiration between designers and managers Marianne Storgaard, Poul Rind Christensen, Susanne Jensen, Pia Storvang

10:40am –

11:00amMorning Tea | Location: Gallery – London College of Fashion

DAY 2 – WEDNESDAY, 03 SEPTEMBER 20148:30am

– 8:55am

Registration: Morning Tea/CoffeeChair: Patricia Olshan, DMI

9:00am –

9:30am

Welcome – by Julia Gaimster, Associate Dean, Graduate School

Chairs: Rachel Cooper, Jeanne Liedtka | Location: RHS

9:30am –

10:20am

Keynote – Leading Design: Managing the Challenge of Innovation by Richard Buchanan, Ph.D.

Chair: Jeanne Liedtka | Location: RHS

10:20am –

11:10amLate Morning: Tea/Coffee Break | Location: Gallery – London College of Fashion

11:10am–

12:25pm

01B-S1


02B-S1


03B-S1



Chairs: Joanne Roberts Chairs: Nusa Fain, Martyn Evans Chairs: Alison Rieple, Irini Pitsaki Chair: Vicky Lofthouse

Location: JPS 311 Location: JPS 133/RHS West Location: JPS 605 Location: JPS 105

Materiality, design and brand management Fernando Pinto Santos, Marta Morillo

Brand of Products and Brand of Signs: How to Manage this Relationship in Fashion through Corporate Archives Valeria Iannilli, Federica Vacca

Designing Channels for Brand Value: Four Meta-Models Karla Straker, Alexander Garrett, Mitchell Dunn, Cara Wrigley

Exploring Collaboration in New Product Development Nusa Fain, Beverly Wagner, Fred Lemke

Collaborative evaluation of design concepts Andreas Benker, Wycliffe Raduma

Do designers and managers complement each other? The influence of cognitive style on product performance Kasia Tabeau, Gerda Gemser, Erik Jan Hultink, Nachoem M. Wjinberg

Omnipresent Access: User Perceptions in New Media Ecosystems Jonatan Jelen, Mark Leal

Three Methods that Creative Talents Could Learn from Designers: Empathic Observation, Group Brainstorming, and Rapid Prototyping Jaewoo Joo, Soren Ingomar Petersen

Powers of design: a heuristic inquiry into the Victoria and Albert Museum’s Residency Programme Saskia Coulson, Louise Valentine

Design Approaches to Creating Social Metrics Rebecca Lindsay

Socially Responsible Design or ‘Bear Favours’ Anders Haug, Jacob Busch

Moving beyond the consultancy model Sarah Drummond

04A-S1 New Modes of Design Managemen

05C-S1



07 Open Track

Chair: Rachel Cooper Chair: Marco Pironti Chair: Karen Miller Chair: Sabine Junginger

Location: JPS 135/RHS East Location: JPS 134/RHS Center Location: JPS 418A + JPS 418B Location: JPS 525

In-Market Prototyping in Microbrands Tod Corlett

Design Management – Knowledge Integration of and by Design Per Åman, Hans Andersson

Community-based Business Design Model Pia Tamminen

A Theoretical Framework and Propositions for Evaluating Service Design Practices: First steps to a Mature Field Daniela Sangiorgi, Alison Prendiville

Models of thinking: Examining the components of design thinking to inform quantitative assessment Sarah Badding, Katharine Leigh, Alison Williams

Demonstrating the Value of Design’s Intangible Outcomes in an Australian Manufacturing SME Rohan Thomas Doherty, Cara Wrigley, Judy Matthews, Sam Bucolo

Affinity & Ambiguity in Designerly Leadership Jeremy Yuille, Soumitri Varadarajan, Laurene Vaughan, Linda Brennan

Designing a New Design PhD? Emma Murphy, Naomi Jacobs

Investigating Effective Pattern and Drive between Expert and Novice in Team-Based Ideation Ying Hu, Yinman Guo, Tie Ji, Renke He, Francesco Galli

Corporate Design Germination Model Yasemin Soylu, Ozlem Er

The value of design for customers in the service industry: Contributions and measurements Ki Woong Nam, Bruce W. Carnie

12:30pm -


6 3

DAY 1 – TUESDAY | 02 September 2014

8:45am –

9:30amMorning Registration and Tea/Coffee | Chair: Patricia Olshan, DMI

9:30am –

10:15am Orientation | Chairs: Nusa Fain and Alison Rieple | Location: RHS Centre 134 + RHS East 135

10:30am –

1:30pm

WK 02

Future Worlding for Design Sandjar Kozubaev, Florian Alban Vollmer

WK 03 Designing Co-Innovation Workshops Mauro Alex Rego, Marion Fröhlich

WK 04 Triumphs and Tensions in Informal Design Interactions: Confessions of a Designer Cara Broadley, Marianne Lesley McAra

WK 05 The Art of Curation Workshop: at the National Portrait Gallery Jeanne Liedtka, Rachel Brozenske

*Those attending the session should come to the National Portrait Gallery’s Orange Street entrance by 9.30am. This is a ramped entrance, on Orange Street, just to the north and west from the Main Entrance on St Martin’s Place. The National Portrait Gallery will have that entrance open and ready from 9.15am – and then we will join Curator Sarah Tinsley and Director Sandy Nairne to begin the session, starting with the Virginia Woolf exhibition. We will conclude by 12:30pm.

WK 06 From Thinking to Doing Martha Cotton, Elizabeth Glenewinkel

WK 07 Creating Futures of Design Management Moritz Gekeler, Alessandro Sposato

Location: JPS 105


Location: JPS 525

Location: National Portrait Gallery*

Location: JPS 311

Location: JPS 135/ RHS West

11:45am –

12:00pm Late Morning Tea/Coffee break | Location: Gallery – London College of Fashion

1:30pm –

2:15pm Lunch | Location: Gallery – London College of Fashion

2:30pm –

5:30pm

WK 08 Exploring future models of Executive Education in Design Management – an MBA for Design Management? Emma Lee Murphy, Naomi Jacobs

WK 09 Collective Imagery Weave Priscilla Chueng-Nainby

WK 10 Developing Policies for Design by Design Anna Whicher

WK 11 Mapping the Future of Design + Management Research Andrew Whitcomb, Marzia Arico

WK 12 Analysing stories on cycling safety with service design and strategy teams Chair: Mario Joao Marques Coelho, Bas Raijmakers

WK 13 Ageism: designs last prejudice Glen Hougan

WK 14 Using Foresight Tools in Design Management Bridgette Engeler Newbury

WK 15 FutureEd Workshop Iain Aitchison, Jennifer Webb

Location: JPS 311

Location: JPS 418B

Location: JPS 105


Location: JPS 606

Location: JPS 418A

Location: JPS 133/RHS West

Location: JPS 525

3:45pm –

4:00pmLate Afternoon Tea/Coffee break | Location: Gallery – London College of Fashion

5:30pm –

7:00pmReception | Chairs: Alison Rieple, Jeanne Liedtka | Location: JPS 605

Keynote Richard Buchanan, Ph.D.Leading Design: Managing the Challenge of InnovationWednesday 3 September, 9:30am, Location: RHS

The theme of this lecture is a comparison of teaching management in a school of design and teaching design in a school of management. It is based on my experience of heading the School of Design at Carnegie Mellon University and, now, heading the Department of Design & Innovation, the largest department at the Weatherhead School of Management at Case Western Reserve University. I will discuss the similarities and differences between teaching in these two environments.

While my experience is arguably unique in the educational communities of design and management, it also reflects important changes in the practice of design that have taken place over the past two decades. I will discuss the broadening of design from what I call first and second orders of design into the third and fourth orders of design.

Topics will include the nature of design thinking, a term that is ambiguous and controversial in discussions of design today but remains meaningful, as well as the the nature of innovation, differences in the needs and interests of students, the methods and techniques of teaching, and the emerging place of design in business and other organizations – a theme that is central to the vision and mission of the Design Management Institute.


11:00am–

12:40pm

01C-S1

Design Management and Artistic Interventions

02A-S1

User-centred design (UCD): A disruptive business enabler for sustainable consumption?

02C-S2

Managing Consumer Involvement in Product Development

03A-S2 Co-creating Shared Value in Service Design

Chairs: Antti Ainamo Chairs: Valerie Ann Mitchell Chair: Jun Cai Chair: Tung-Jung Sung

Location: JPS 525 Location: JPS 311Location: JPS 418A + JPS 418B

Location: JPS 105

Innovation Through Dumpster Diving? Oriana Haselwanter

Flagship stores as Fashion Service Design Erik Hansen-Hansen

Creative control in sustainable fashionKirsi Niinimäki, Maarit Aakko

MIND THE GAP! Three strategies for bridging artists and organizations in artistic interventionsUlla Johansson Sköldberg, Jillian Woodilla

The interplay between user-centred design and design management in creating a EU-funded interactive platform to support low carbon economy Luca Simeone

Presenting the Sustainable Consumption Leveraging Model: Adding value to business strategy through user-centred design principles Mariale Moreno, Debra Lilley, Vicky Lofthouse

In depth case study exploring innovative web-based methods for ‘designing-with’ customers in a global watch manufacturing firm Wei Liu, James Moultrie

Business model adaptation to a new digital culture Paola Pisano, Marco Pironti, Alison Rieple, Ioannis Christodoulou

Impact of team communication on co-design teamwork in distributed intercultural teams Jeff Man, Yuan Lu, Aarnout Brombacher, Fangtian Ying

Co-design for Not-for-profit Organization Busayawan Lam, Andy Dearden

A Non-Profit Design-Led Innovation Journey Erez Nusem, Cara Wrigley, Judy Matthews

Co-creating Emotional Value through Prototyping Satu Miettinen, Simo Rontti, Jaana Jeminen

04A-S3 New Modes of Design Management

04C-S1

The Role of Designers in the Shift Towards Product Service Systems


05D-S3 Design(ers) thinking and disruptive business model innovation: creating mental models or tangible models?

Chair: Pia Tamminen Chairs: Christine De Lille, Erik Roscam Abbing Chair: Karen Miller Chairs: Lianne Simonse,

Petra Badke-Schaub

Location: JPS 133/RHS West + JPS 134 Center Location: JPS 605 Location: JPS 135/RHS West Location: JPS 311

Design Thinking and Corporate Entrepreneurship: an exploratory study Thomas Abrell, Falk Uebernickel Designers and Environmentally Sustainable Design in a Business Network: A case Study on the Development of a passenger ship Pekka Tapani Murto, Oscar Person

Design and Innovation by Consensus Josep Monguet, Alex Trejo, Joan Bassolas, Tino Martí

The Nature of Service Design by Industrial Designers and Interaction Designers Canan Akoglu Are you being served? Not onboard! Moving towards service enabling systems for aviation manufacturers Julia Debacker, Christine S.H. de Lille, Ad Eijkelenboom, Sicco C. Santema

Challenges in the design of smart product-service systems: experiences from practitioners Ana Valencia, Ruth Mugge, Jan P.L. Schoormans, Hendrik N.J. Schifferstein

Communicating Product-Service System business models inside and outside the company Fabrizio Ceschin, Barbara Resta

How a Design Executive Officer (DEO) can craft an organizational culture Younjoon Lee, Jaewoo Joo Extending design leadership to innovation strategy: Roles and tools Giulia Calabretta, Paul Hekkert, Gerda Gemser, Nachoem Wijnberg

The role of service design leadership in shaping experience oriented service organizations Judith Gloppen

Designer-led New Product Development implementation issues in Chinese SMEs Ke Lou, Darren Southee, Erik Bohemia

An investigation into design thinking behaviours in early stage radical innovation Martin P. Ryan, Frank Devitt

12:40am–



Chair: Jun Cai

Location: JPS 418A + JPS 418B

Live, actionable and tangible: teaching design strategy Gill Wildman


Chair: Roberto Verganti

Location: JPS 133/RHS West + JPS 134 Center

Design as change: From Teleology to Guided Evolution? Hans Andersson, Per Åman

2 7

London 2-4 September 2014

Hosting Institution Organising Institutions

Conference Programme

Design Management in an Era of Disruption

The 19th DMI: Academic Design Management Conference


1:30pm –

3:10pm01B-S4


01C-S2

Design Management And Artistic Interventions

04C-S4

The Role Of Designers In The Shift Towards Product Service Systems

Chair: James Moultrie Chair: Marja Soila-Wadman, Kirsi Niinimäki

Chairs: Christine De Lille, Erik Roscam Abbing

Location: JPS 311 Location: JPS 605 Location: JPS 133/RHS West + JPS 134 Center

Dynamic, Yet Coherent: Design’s mediating role in creating a ‘citizen artist’ beer brand Monika Hestad, Anders Groenli, Viktor Hiort af Ornäs

Consumer engagement in co-creation of contemporary brand design Sara Jane Gonzalez Caicedo

Sustainable Fashion: a re-conceptualization of the role of fashion design Anika Kozlowski, Dr.Michal Bardecki, Dr.Cory Searcy

Post-Industrial Design for Consumption: Discovery and Invention of “Tribes” Antti Ainamo, Yunsheng Su, Miikka Lehtonen

Design Innovation Catalyst Tools to Facilitate Organisational Change Karla Straker, Cara Wrigley

Criteria for Customer Activity-driven Product-Service System Design Eok Kim, Ki Young Nam, Kyung Won Chung

05B-S2 Public Policy and Services Informed By a Design Approach


Chair: Nina Terrey Chair: Karen Miller

Location: JPS 135/RHS WestLocation: JPS 133/RHS West + JPS 134 Center

Citizen-centric Public Policies and Services through Design Debbie Ng

Design Capabilities in the Public Sector Jhen Yi Lin

Characteristics of Design Leaders: Ability to Communicate Design to Non-designers in NPD Koogin Han, Busayawan Lam

3:10pm –


3:30pm –

4:45pm

Closing | Location: RHS

Chair: Alison Rieple, Jeanne Liedtka

Venue AddressLondon College of Fashion 20 John Prince's Street London W1G 0BJ

Site Administrator: Peter Taylor

Research Administrative Co-ordinatorTel: +44 (0)7545 907055Email: [email protected]

IT: Oliver Furlong

Mobile: 07725 829590Email: [email protected] Venue’s Logistics: Mark O'Brien

Mobile: 07811 325967Email: [email protected]

Useful Information

Conference ProgrammeThis conference programme was printed on 28 August 2014. An up to date version is available online at: https://www.conftool.net/dmi2014/sessions.php

Also available by downloading mobile app Conference4me Mobile Conference Assistant: http://conference4me.psnc.pl

Wifi: Arts InternetPw: 82a23457b2

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