Administrator Training

1. Conduct market research: present & future needs

2. Identify and segment target audiences

3. Set goals as measurable outcomes

4. Create conversations- listen to what they want

5. Develop product or service

6. Identify competition- assess gaps

7. Create marketing plan - include metrics

8. Promote

9. Get feedback, measure, evaluate

10. Use lessons to improve product or process

A Key Part of the Marketing Process

At the end of this session you’ll be able to:

1. Integrate your marketing into LibraryAware

2. Make informed decisions on which roles to assign LA users

3. Identify appropriate communication channels

and cross-promotion opportunities

This training will also review where to:

• Upload your library photos and logos

• Set up social accounts for your library

• Create new e-Resources in LibraryAware

• Enter email subscribers, community partners, media outlets

• Define subscriber segments

• Find help and customer support

Everyone has their way of communicating

Get started

Choose a template

Cross Promote

Promotion Based Measurements

Each piece’s branding is

defined by you and is designed to fit in the

layout.

Roles in LibraryAware

Viewer: Sees others’ work

Viewer

Editor

Publisher

Administrator

Viewer

Editor

Editor: Prints and Creates

Include People Responsible for: Program Developers Person responsible for creating your brochures and booklists People who create internal materials

Publisher

Creates and delivers, adds subscribers, community partners

Who should be a Publisher?

Creates and delivers, adds subscribers, community partners

Include People Responsible for:

• * Posting to Facebook and Twitter

• * Sending Promotional Emails

• * Sending Media Releases

• Developing Programs

• Curating Collections

• Marketing, PR, Media

* Even if you have people who specialize in these areas, we strongly urge you to allow

program developers and collection developers have the ability to create content as well.

Administrator

Creates, Delivers, plus defines user roles and branding

• You • Marketing manager • Branch manager

Instant support answers or send a message

Extensive Knowledge Base

Check out LibraryAware Pinterest page at www.pinterest.com/libraryaware/

Questions:

Email: libraryaware@ebsco.com

Sign up for tips and news at: www.libraryaware.com

To register for training: http://www.ebscohost.com/novelist/support-training/training

From the team who created: