Adnews Summer 2014 - Creative Services Edition

summer 2014 | adnews 1

2 adnews | summer 2014

THIS AD IS AN EMBARRASSMENT TO

DAVE NEWBOLD.

ot because it’s somewhat mundane looking,

although that’s a fair criticism.

Not because the headline isn’t kerned as

painstakingly as it might be. The letter spacing

between the A and V in Dave, for example,

leaves something to be desired.

And certainly not because the image

looks marginally off-center. It is, by

the way. It’s a full 1/32nd of an inch

to the right.

All of these details would be unacceptable

to Dave if this were an ad he

was reviewing. But it isn’t. It’s a

congratulatory ad from those who

know him best and respect him most.

To explain, Dave was recently recognized

by AAF Utah with the Silver Medal Award,

the highest honor the American Advertising

Federation can award to a member.

Their words, not ours.

They go on to say similarly nice things like,

“The award is presented to men and women

who have made outstanding contributions to

advertising…” and “Recipients are outstanding

members of their profession and their

community.”

Now we could debate their overuse of the

word “outstanding” in these statements. Dave

certainly would. But the real objection he

would have is the fuss that surrounds

these moments of public recognition.

Dave is a perfectionist, but he’s an

unassuming perfectionist who doesn’t

exactly revel in the spotlight. Yet it’s

difficult to imagine someone who has

had a more noticeable and lasting

impact on Utah’s ad industry.

So, sorry Dave. Sorry for celebrating

the clients and agencies you’ve

influenced, the awards you’ve won, the careers

you’ve fostered and the young minds you’ve

mentored over the years.

We apologize most of all for the feelings of self-

consciousness this ad will surely cause.

But if anyone deserves a little more of this sort

of embarrassment, it’s definitely you.

N

Congratulations on receiving the AAF Silver Medal Award.

31364-Dave Silver Medal AdNews 2.indd 1 6/11/14 11:26 AM


departments6 news briefs veritiv formed—xpedx and unisource cisco selects mrm//mcann for global demand mrm//mccann wins “utah: life elevated” initiative park city studios and uvu complete stage8 creative showcase

features12 dave newbold honored with aaf-utah silver medal award14 go films’ adam abel and ryan little release 3rd in saints and soldiers franchise, “the void”16 chuck sharp creates format for the right intel 18 neuromarketing today - joanne bloomfield breaks it gently that people only skim websites

directories21-22 ad agency directory22 brand development 23 design directory - illustration25 direct response directory 26 marketing research27-28 interactive directory 29 media buyers directory30 mobile marketing & public relations31 social media directory

THIS AD IS AN EMBARRASSMENT TO

DAVE NEWBOLD.

ot because it’s somewhat mundane looking,

although that’s a fair criticism.

Not because the headline isn’t kerned as

painstakingly as it might be. The letter spacing

between the A and V in Dave, for example,

leaves something to be desired.

And certainly not because the image

looks marginally off-center. It is, by

the way. It’s a full 1/32nd of an inch

to the right.

All of these details would be unacceptable

to Dave if this were an ad he

was reviewing. But it isn’t. It’s a

congratulatory ad from those who

know him best and respect him most.

To explain, Dave was recently recognized

by AAF Utah with the Silver Medal Award,

the highest honor the American Advertising

Federation can award to a member.

Their words, not ours.

They go on to say similarly nice things like,

“The award is presented to men and women

who have made outstanding contributions to

advertising…” and “Recipients are outstanding

members of their profession and their

community.”

Now we could debate their overuse of the

word “outstanding” in these statements. Dave

certainly would. But the real objection he

would have is the fuss that surrounds

these moments of public recognition.

Dave is a perfectionist, but he’s an

unassuming perfectionist who doesn’t

exactly revel in the spotlight. Yet it’s

difficult to imagine someone who has

had a more noticeable and lasting

impact on Utah’s ad industry.

So, sorry Dave. Sorry for celebrating

the clients and agencies you’ve

influenced, the awards you’ve won, the careers

you’ve fostered and the young minds you’ve

mentored over the years.

We apologize most of all for the feelings of self-

consciousness this ad will surely cause.

But if anyone deserves a little more of this sort

of embarrassment, it’s definitely you.

N

Congratulations on receiving the AAF Silver Medal Award.

31364-Dave Silver Medal AdNews 2.indd 1 6/11/14 11:26 AM

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A Better Web Experience

Publisher / Editor: susen sawatzki • [email protected]

Business Development: lonnie blanton • [email protected]

Cover Illustration: dung hoang • [email protected]

Interior Design and Layout: volsic creative • [email protected]

Printing and Mailing: hudson printing • hudsonprinting.com

No responsibility is assumed by the publisher for its accuracy or completeness. All rights reserved.

adnews p 801.532.1325 www.adnewsonline.com

what’s ahead

fall 2014 space: aug 29 art: sept 8 release: oct 10

focus printing • outdoor • periodicals • exhibits • meetings • events • promotional products

winter 2014 space: oct 10 art: nov 14 release: dec 12

focus television • radio • digital media arts

sundance edition 2015 space: nov 14 release: jan 22

focus production - entertainment, commercial

aaf - utah addy winners book 2015 release: febfocus production - entertainment, commercial

spring 2015 release: aprfocus creative services

summer 2015 release: julyfocus print services

autumn 2015 release: octfocus broadcast and digital media


As a publisher covering the film industry, knowing Marshall meant open doors for the asking. He is approachable and generous with in-troductions, ideas and laughter.

I spoke with Marshall about his tenure at the Utah Film Commission which began at the onset of the recession, so his leadership story is one of struggle as well as triumph. Marshall decided that when the outside

market was not coming to Utah, he would build the industry from the inside out—a vibrant local activity level keeps talent and crew here and fine-tuned for when the out-side world recovers and comes back through. He and his staff along with the power of

the MPAU, GOED and the legislature, low-ered the limit to qualify for incentives from $1,000,000 to $200,000 giving local, inde-pendent producers a leg up. That move al-most doubled the amount of local, indepen-dent films in one year. “That kickstarted us in the right direction—

keeping our local filmmakers at home. The in-state industry was on the rise which gave the needed support of the local production in-frastructure which was aging,” says Marshall.The other strategic move that was possible

with the support of government and the in-dustry was passing HB99 which created an ongoing program that was conducive to tele-vision pilots and series. Productions in that sector rose from 13 in 2010 to 24 in 2011 marking a benchmark for growth.The predominant comment from crew and

talent when he took the role of the film commissioner was, “I haven’t worked in six months.” to now he is hearing, “Geez, I hav-en’t had a day off in six months!!”Everything is personal for Marshall. When

the local industry suffered, he felt the pain and took on the burden to carry the weight of the industry. He and his team liked to handle things in a personal, face-to-face way. The members of the Utah Film Commis-sion staff visited the Hollywood studios in person, talking to them about what Utah has to offer. They also visited Utah’s re-gional film offices in order to learn how to best market the various and resplendent assets of the different regions.He describes the pure joy of seeing an

instant economic infusion into rural areas when a production landed on the scene. “We

have accounted for $200 million in direct spending during my term. And that doesn’t account for the broader economic impact of lodging, tourism or even the long-term effect of showcasing Utah’s scenery to the world.” But what he is so very proud of is the result

of a three-year effort—“The Sandlot” anni-versary reunion. Gathering the original cast at the Glendale location and celebrating the legacy of such a great film will stand as one of Marshall’s personal bests.Not a moment in limbo, he was snapped up

to work on locations for the locally produced BYUtv television series, “Granite Flats”. And for the long term, he is working on a film based on a story that he procured the rights to with higher education also on the slate.

I invited members of his fan base to con-tribute thoughts and comments as he moves to his next iteration following more than a decade with the Utah Film Commission.“Marshall is a great ambassador of film

and a friend to all. He has left the industry

susen sawatzki

publisher’s notes

better than he found it.” ~Vicki Varela, Managing Director Tourism, Film and Global Branding for the state of Utah

“His passion for the movies and the in-dustry is known by all as well as his great commitment to those working in the indus-try. He shows great kindness when he deals with people and is the source of many great ideas. His connection to the industry will certainly be missed.” ~Leigh von der Esch, Former Film Commissioner and Managing Director of Tourism, Film and Global Brand-ing for the state of Utah

“Marshall is a great boss, mentor and most importantly—person. His presence in our of-fice will be dearly missed, but his impact on the local film industry will not be soon for-gotten.” ~Derek Mellus, Interim Director of the Utah Film Commission (UFC)

“Marshall has been a great friend and a wonderful mentor. His dedication to the Film Commission was unstoppable. Marshall

Find it the first Friday of every month at “anyplace cool!”

SLUGMAG.COM

tribute to marshall moore - outgoing director of the utah film commission


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got the job done, no matter how difficult it was —always with a smile.” ~Mimi Davis Taylor, Producer Services Executive, UFC

“Marshall was the great mediator. He brought the local film industry together.” ~Ricky Flores, Marketing and Creative Exec-utive, UFC.

“Marshall has been and will continue to be a tremendous asset to the Utah film community. He has always exemplified having a positive attitude and admira-ble leadership while being a great friend. We will miss him dearly but wish him the best on his new business venture.” ~Jenica Schulz, Communications Specialist, UFC

“Marshall Moore—he was passionate every day of his entire career at the State. He’s been a bona fide dignitary as far as reaching out to producers, letting them know what’s available and mostly, he’s become a friend to many. He took it on to be a scapegoat for whatever’s wrong because he is a leader with interest in doing what’s right. I look forward to seeing him in the freelance market—he’s a talented and experienced location scout. No doubt about it, he’s a friend for sure and we’re going to miss him.” ~Jeff Miller, Pres-ident of Motion Picture Association of Utah, MPAU and Vineyard Productions

“I have known Marshall Moore for 20 years, and in fact, gave him his first assignment as a Utah resident as the Location Manager on ‘Breaking Free’. Marshall has done an exem-plary job as Director at the Utah Film Com-mission. He brought to the job an amazing knowledge of locations that the state has to offer and was excellent at selling filming in Utah to the Hollywood production community. Further, Marshall adapted well to the political considerations of his position, and of utmost importance he always performed his job with integrity. The Utah Film Commission will miss Marshall’s talents and optimism. I wish him all of the best in his future endeavors and am happy to say that he continues on as one of my dear friends.” ~Don Schain, Producer


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news briefs

UT On July 2, 2014, Veritiv Corporation began trading on the New York Stock Exchange under the symbol VRTV. Veritiv, calling itself a distribution solutions com-pany providing end-to-end print, packag-ing, facility and logistics solutions, is the combination of xpedx, formerly a division of International Paper and Unisource Worldwide, Inc.

Mary Laschinger, Veritiv Chief Executive Officer and Chairman is leading some 9,500 employees in more than 170 distribution centers across North America.

The name Veritiv comes from the roots of three words. The Latin word “verity” means truthful and honest. Veritiv truncates two words, “active” and “connective”. In a press release, Laschinger mentions that the hybridized name reflects a core strength of the new organization: “We are true to our word, true to our clients’ needs and true to our values.

VERITIV FORMED BY JOINING

XPEDX AND UNISOURCE

+ =UT MRM//McCann, a global customer experience-marketing agency and part of McCann Worldgroup, has been named as global demand generation agency-of-record for Cisco Systems Inc. (Cisco).

MRM//McCann’s breadth of B2B Marketing solutions have been employed to elevate and expand upon Cisco’s demand generation activity around the globe. The engagement is being led globally from MRM//McCann’s Salt Lake City office; the network’s global B2B center of excellence. The Agency’s San Francisco, London, Singapore, Beijing and Buenos Aires offices will also be part of the global organization.

Michael McLaren, MRM//McCann CEO stated “Cisco is the pre-eminent worldwide leader in networking and is as committed as ever to its belief that ‘connecting the unconnected’ will fundamentally transform the way the world works, lives, plays and learns. Cisco is a power-house in every category in which they compete and a world class brand and marketer. We’re thrilled to be a part of educating and engaging customers about the Cisco story, solutions and services.”

Joseph Puthussery, VP of Marketing, Global Demand Center for Cisco stated “MRM//McCann brought the most inventive ideas to the process, and genuinely understand the role Cisco plays in bringing powerful connections to the world. To that end, we are pleased to begin a new relationship with MRM//McCann as our Demand Generation partner moving forward.”

Lori Feld, President of MRM//McCann West and global executive lead for the Cisco account, commented, “We share Cisco Chairman and Chief Executive Officer, John Chambers’ ambition to get the right information at the right time to the right device to the right person to make the right decision. We’re eager to put that information in the hands of businesses with the need and aspiration to navigate the ever-connected world.”

Laura Fay, VP of Integrated Marketing and Communications for Cisco said, “We are tremen-dously excited to partner with MRM//McCann to dramatically elevate our content and creative as we strive to better drive our marketing initiatives. They’ve demonstrated understanding of our industry and their approach to customer-centric marketing will be key in delivering break-through creative and messaging that resonates with our most meaningful audiences.”

CISCO SELECTS MRM//MCCANN AS GLOBAL DEMAND

GENERATION AGENCY-OF-RECORD


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UT Park City Film Studios in conjunction with Utah Valley University, has announced the completion of its technical, digital motion capture stage, now open, at UVU’s Wasatch campus in Heber City.

“We are thrilled to bring the first truly all-encompassing virtual production stage to Utah that provides motion capture, virtual set and production pre-visualization capabil-ities,” said Greg Ericksen, chairman of Park City Film Studios. “This initial virtual stage is just a small piece of the overall blue-print that Park City Film Studios intends to provide filmmakers in Utah which includes mobile on site services.”

In addition to the stage completion, initial film classes for film students have begun.

“We are excited to work with Park City Film Studios and Ron Fischer to provide such innovative technologies and opportunities for aspiring filmmakers,” said Michael Savoie, Utah Valley University dean of computer technology “Our collaboration with Park City Film Studios means the next generation of digital artists will have a home where educa-tion, research, development and commercial-ization of ideas and vision can occur.”

UT MRM//McCann has been selected to develop and launch an integrated global branding strategy by the Utah Governor’s Office of Economic Development (GOED).

The MRM//McCann West regional headquarters in Salt Lake City prevailed among a group of regional and national firms for the award.

The “Utah: Life Elevated” campaign has previously been dedicated only to Utah Office of Tourism efforts. However, a recent research study among prospective travelers and business executives proved that the campaign could be boosted as a statewide brand, with the poten-tial to amplify the perceptions of all aspects of the state’s economic endeavors.

Vicki Varela, Managing Director of the Utah Office of Tourism, Film and Global Branding, stated, “We want ‘Utah: Life Elevated’ to differentiate and validate Utah as a great place to visit, live, learn, work and play. Utah’s quality of life is a powerful personal and business driver. We are pleased to have a strong partner like MRM//McCann help us execute this inte-grated global brand for the state.”

The multi-year effort will encompass all aspects of a comprehensive branding and public engagement program to modernize and promote “Utah: Life Elevated” in-state, nationally and internationally. The program will enlist the business community and all residents in a shared vision of Utah’s great quality of life and business environment, and will help recruit out-of-state business, talent and tourists.

“We believe there can be exponential power in the State of Utah brand when it is structured and communicated in a manner that all residents of Utah will support. There has been a tre-mendous amount of momentum in economic growth in Utah, with the relocation or expansion of more than 100 firms over the last few years, including companies such as Goldman Sachs, Adobe, Boeing and Procter & Gamble in Utah,” said MRM//McCann West President Lori Feld. “As a Utah-based company that has experienced exceptional growth by leveraging the allure of our state’s resources, we are more than just believers. We’re a testament to what can be achieved in Utah. This is a thrilling opportunity for us.”

The program is scheduled to be produced late in 2014.

CISCO SELECTS MRM//MCCANN AS GLOBAL DEMAND

GENERATION AGENCY-OF-RECORD

MRM//MCCANN WINS “UTAH: LIFE ELEVATED” BRAND INITIATIVE PARK CITY FILM STUDIOS AND UVU

news briefs


Creative Showcase Sponsor

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Richter7

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creative showcase


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Eli | Kirk

Red Olive

Lonnie Blanton


creative showcase

8 adnews | summer 2014 summer 2014 | adnews 9

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Love Communications

Volsic Creative

creative showcase

Jibe


BRIEFS > Love Communications 14 TRACY AVIARY - Signage and transit > Jibe 15 NEWVO - Branding - company name, brand, website and corporate video. > Volsic Creative 16 ASCEND LIVING - Passport Sales Kit 17 ASCEND LIVING LIFESYNC - Daily and nightly essentials package design 18 WESTMINSTER COLLEGE OPERA DEBUT POSTERS 19 WESTMINSTER COLLEGE SCHOLARSHIPS- College endowment and fundraising brochure - all Volsic Creative projects designed by Dave Volsic

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summer 2014 | adnews 1110 adnews | summer 2014

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“I believe in something I call CEREBRAL CREATIVITY—

advertising that makes people think, wonder, discover, react

and mentally participate. That’s the kind they remember better, enjoy more, and talk about. And ‘talked about’

advertising is the best kind,

primarily because it ’s free.”

Dave Newbold President / Executive Creative Director, Richter7

Dave Newbold, President and Executive Creative Director of Richter7—baseball fanatic and bonsai tree aficionado was honored with the 2014 American Advertising Federation Utah’s Silver Medal Award. Quiet, considered and intensely creative, Dave epitomizes what creative leadership should be. We wanted to know more about his creative philosophy and what keeps him at the top of his game creatively after so many years in the business.

SS: What era do you think was the most creative?

DN: I guess most people in the industry would say the 60s with the

likes of Bill Bernbach. When I came out of school in the 70s it had gone

a bit vanilla; probably because of the recession. I think the 80s was a

time when you saw a whole lot of interesting creative. It was a joy to

be in the business at that time for me.

SS: How would you characterize the 80s in terms of what made the work so fun and creative?

DN: What characterizes great creative now was true then and always. It

comes down to great writing and design; when you mix the two, 1+1=3.

SS: Are you having as much fun creatively working in online media?

DN: I don’t know if fun is the right word. It’s a challenge; there are so

many moving parts to the Internet—it’s a real challenge to be good at

everything. When you do it right it can be fun, but when you’re trying

to figure it out…it’s not so fun (laughs).

The Internet has made everything a little bit more tricky and diluted in

some ways. There are so many things you can do with the Internet. Some

of the time you reach millions of people, but more often than not you

reach a little group of people but can become famous for reaching that

little group. It’s still creative and interesting, it just doesn’t have the broad

audience reach that TV and magazines did at one time.

But, again, the creative rules remain the same. You need great writing,

good art direction and a good concept or you’re in the same boat as a

bad magazine ad.

SS: How can you tell when creative is great?

DN: That’s the classic question every advertiser wants to figure out.

It’s really whether the ad makes people feel, think and do something.

Does it make them play catch with you? If they look and say—‘Oh I get

it’—then it’s working.

I’m a baseball fanatic so I often equate things creatively to playing catch.

If I throw you a good idea, you have to do something with it; you have

to catch it and maybe throw it back to me. That’s what good advertising

does, it makes people participate and then do something.

SS: Have you ever thought about writing a book?

DN: I don’t have the attention span to do that, but I did write a short

e-book that was primarily about lessons I’ve learned throughout my

career. It’s called, “Disruptive Dogma” and you can download it on our

website. (Page excerpts from “Disruptive Dogma” are featured above.)

SS: Do you really believe in breaking the rules and disrupting things, being the calm and low-key guy that you are?

DN: Yes, as much as we can. Not just for the sake of breaking the rules.

I’ve always felt that from an advertising standpoint, risk is being safe.

SS: Your office walls are covered in all kinds of stuff. What’s going on up there?

DN: When I see great things I like to cut them out and paste them on

the wall so I don’t forget them. I guess my walls are the home of my

philosophy; I like to keep learning.


Dave NewboldPresident / Executive Creative Director, Richter7

THERE’S A DANCE FROM THE 60’S CALLED THE TWIST.

CHUBBY CHECKER SANG ABOUT IT.

ITS NAME HAS DIRECT APPLICATION TO CREATING EFFECTIVE ADVERTISING. THE BEST ADS HAVE A TWIST, A TURN,

AN UNEXPECTED ANGLE.

LET’S DO THE TWIST.” All quotes by Dave Newbold,

President/Executive Creative Director, Richter7

Interview by Susen Sawatzki

Photo of David by Scott Peterson

SS: You’ve been characterized as one of the great mentors. What is your mentoring style?

DN: Every creative person wants the freedom to fail. So I say, “this is

your project; have some fun with it.” I teach them how to brainstorm

effectively and try to guide them so they understand that conceptual

work is better than just a cute headline. I also give every member of my

creative team three books.

Hey, Whipple, Squeeze This by Luke Sullivan, which is the best book ever

written on how to create interesting advertising.

The Fountainhead by Ayn Rand, which is about a creative idealist who

would rather walk away than do shoddy work.

The Agony and Ecstasy by Irvine Stone, which is about the great

Michelangelo; undoubtedly one of the all-time great creative directors.

If you notice, my nameplate doesn’t say Dave Newbold, it says Howard

Roark. He’s the main character in The Fountainhead; and I suppose he’s

my alter ego. I wish I could say I was that much of an idealist, but he’s

my great example.

SS: If you could work on any account, what would it be?

DN: I’ve already worked on it: Major League Baseball, which I did while

employed at Bonneville Communications. Our objective was to get more

people to the games. We did that by conveying the emotion, fun and

unusual personalities of baseball. We created stories around the stars

of the game; their backstories. It made people relate to them, want

to befriend them and therefore attend more games. People remember

stories more than they remember facts and figures. Stories are always a

good way to sell.

SS: What would you like people to know about you?

DN: Only that any success I’ve had in the ad business is not attributed

to me or my talent but to working in good agencies where the people who

lead them appreciated and wanted to create innovative advertising; and

because I’ve been fortunate enough to be surrounded by very talented

people. They inspire me as much as, if not more than I have helped them.

The worst thing I could ever do is take credit for all the good work I’ve

been associated with throughout the years..



Utah has become synonymous with independent film and Go Films is no exception to the rule that some of the best filmmakers in the world got their start in Utah. We met with Go Films’ co-founders Adam Abel and Ryan Little to ask about their success and how Go Films came to be.

THE VOID Third in the Saints and Soldiers Brand

Adam Abel and Ryan Little

photo by Scott Peterson14 adnews | summer 2014


Abel and Little met in 1998 working as production assistants on a number of shows; cutting their professional teeth

and forming a friendship that would shape their lives both personally and professionally. Their schooling progressed, both honing their respective skills in very different areas on set. Abel was more focused on the business end of movie making and Little on cinematography and directing.

In 1999, his final year at BYU, Little shot a short movie for his finals project entitled “The Last Good War” which earned him a string of awards including a Student Emmy for Best Dramatic Film and the Jimmy Stewart Memorial Award which was presented to him by Stewart’s Daughter, Judi Stewart. As both Abel and Little slogged it out in movie production, they got to talking about making their own movies and ‘being in control’ of their collective destinies.

Little suggested that they should try and make a feature-length WWII movie. Abel had contacts that could possibly fund their first project, so they set about showing Little’s short in hopes of getting funding to make a feature-length version of it. They pitched it to the investors as ‘this is what we made with $2,000 imagine what we could do with closer to a $1 million.’ Luckily, their investors decided to take a chance on them—thanks in part to Adam’s relationship with them and the quality of the work itself—and “Saints and Soldiers” became a reality.

A little over a year later, the movie was ready to hit the Festival trail and the work began. Abel had no experience with the festival circuit and Little’s experience at college taught him that the festival circuit was no joke. He suggested they enter 16 different festivals and if they were lucky they might get into three or four.

They got into all 16. They won all 16.

SS: Did you know the movie was that good?

Little and Abel: NO! (Both laugh)

Little: We hired some writers to help with the script and when they saw the finished movie they were unimpressed with what we had done with it. Having been pretty much told by the writers that we made a crappy movie, we had no idea what we had on our hands. We didn’t know how we got into 16 festivals. So, when we won them all (One, the Grand Prize that came with $50K of cash) it was crazy!

Abel: The thing is, things haven’t really changed. There’s still uncertainty when we go out to festivals. You think, ‘I don’t know, I hope somebody likes it.’

Little: Oh yeah, every time. (Laughs)

SS: Where did you go from there?

Abel: We had no idea that we were setting ourselves up for what our careers have gone on to become. Ryan, particularly, didn’t want to be pigeon-holed as the ‘war guy’ and so after “Saints and Soldiers” we made a bunch of diverse movies including a 1950s family action and a rugby movie.

Later, Peter Urie, CEO of Metrodome reached out and asked for a meeting with us at Sundance (Film Festival). He told us “You really need to make another Saints and Soldiers.” But we were unsure, I mean everyone in the movie died! So we asked him if he wanted a prequel or something similar. He just answered “I don’t know, but we just sold one million DVDs in the UK—you officially outsold ‘Saving Private Ryan in the UK.’” We had no idea!

SS: Seriously? How did you not know that?

Abel: Well, the sad truth about the industry is that, unless you have an honest distributor,

the system is set up to screw the filmmakers. Before Peter was at Metrodome we had just taken the offer our sales agent had put in front of us which was a small amount of upfront money and a minimal royalty. Thankfully, Metrodome was one of the good guys and paid all of our royalties. Even though the checks were sizeable, we had no idea how successful it had been because of the original deal. To this day, Peter Urie is much more open with our deals—maybe to make up for the first deal that made them so much money. (laughs) We literally had no idea how successful it was.

Peter is the one who put it into our minds to do more Saints and Soldiers films and create a franchise. We didn’t see it as a brand. It wasn’t until we were already on the set of another war movie “Foxhole” that we discussed it being a Saints and Soldiers movie. That movie went on to become “Saints and Soldiers: Airborne Creed” and we went from there. The evolution of the brand was not planned at all.

Since its creation in 2002, Go Films has been the driving force behind a number of award-winning films, “Saints and Soldiers”, “Outlaw Trail” and “Forever Strong”. One of the reasons for their global success is that they chose to work to a slightly different model than most independent production companies. The combination of Abel’s business skills and Little’s creative vision combined to create a direction most independents actively avoid—mass appeal.

Abel: It takes as much effort to make a movie that appeals to some [a smaller audience] than it does to make a movie that appeals to a much broader group. The model we have always worked to is to hedge our bets [with the audience] and create something that has more appeal internationally and bigger domestic interest.

Their strategy has paid off putting them among some of the best known independent film makers in Utah’s illustrious crop of production companies.

SS: So, what’s next for you guys?

Little: The third in the Saints and Soldiers series “The Void” released on August 15, 2014—10 years after the first film. We’re excited about that. Right now we are reviewing a number of projects, but we are still assessing whether they have universal appeal—which is critical to us—and not just something for the U.S. market. SciFi seems to be the next genre we’ll tackle.

We’ll eventually do another war movie because they are very fulfilling as we’re not just making a movie, we’re honoring these people who sacrificed so much for us. Also, WWII veterans are getting old and it’s great to watch the movies with them, so we’d like to make more while we can still share it with them. It’s nice to do something that means more than just a movie; that people are moved by and appreciate.

Independent film making is hard but we both enjoy the creative freedom that comes with being able to create our own movies. The buck stops with us, which is good and bad.

We love making movies; that’s the bottom line.


RIGHT INTEL. CHUCK SHARPIS A MAN WITH DATA ON HISMIND; BIG DATA, LITTLE DATA BUT,ABOVE ALL ELSE, RELEVANT DATA.

As he says, so succinctly on his company video. “Machines are fast, but really stupid. People are slow but brilliant.”

Sharp has worked with analytics since graduating college in 1999, and his passion for connecting people with data in truly meaningful ways drove him to create his first company, Sharp Analytics. After five years of solid development and considerable success, Sharp Analytics was snapped up by iCrossing (digital agency of record for some of America’s leading brands and at the time one of the largest privately held global digital agencies) which in turn was sold to the Hearst Corporation.

His time with Hearst transformed the way he thought about data and the role it played in the marketing mix. He saw first-hand how people actually used the data or didn’t. His ‘ah ha’ moment came after he and his team built a beautiful global data interface for LG which pulled together 13 different data sources. He kept checking in to see how it was being used and saw that nobody was logging in. He realized that creating a data ‘destination’ wouldn’t work because people simply don’t have time to go to the destination. So, he went to Hearst and suggested that they change the way they collected data. If they took a more journalistic approach to data collection; they would build stories rather than data cylos. Hearst didn’t want to go there, so in 2011 Sharp created Right Intel to do just that.

When you say ‘big data’ most marketers usually think ‘big pain in the ass’ and given how cumbersome a lot of so-called big data solutions are, it’s not an unfair position to take. Sharp wanted to create something different and set about developing a solution that would enable people to extract the gold from their data in a way that is not only manageable, but inherently sharable. Genius.

The subtle shift in perspective—humans before data—is what really sets Right Intels’ solutions apart. This isn’t just data collection or even mining, it’s a data evolution. The beauty lies in the simplicity of the idea behind it. The company description

sums it up: Right Intel filters data, collects insights from experts and packages it in easily digestible ways. It’s software that helps you deliver the Right Intel.

adnews publisher, Susen Sawatzki spent some time with Sharp and asked him to describe what makes the ‘right intel.’

Sharp: Marketers are looking at a ton of data [from digital and traditional sources] and trying to figure out what it all means.

We [Right Intel] allow people to bring that all together and tell stories with the information. We feel that story telling is what it’s all about when it comes to generating usable insight.

For Sharp, there is no such thing as flat data; for him, data is a 3-dimensional, living entity that can help shape real-time interactions that transform brands. His passion for making data work is quickly making him a recognized leader in both analytics and general marketing. But what makes his approach so ground breaking, is his deep understanding of how marketers really work.


SS: What makes data/stories usable in a real way?

Sharp: We think it’s a combination of 3 things.

1. Insight needs to be pushed to where people are already; you can’t expect people to have to log into anything.

2. The person closest to the data has to provide a two-cents narrative on why it matters—what the implications are. Let’s say there is an interesting tweet, the person closest to that tweet should be the one to talk about it and offer recommendations for next steps, but the rest of the team needs to see it so they can assess it as part of a whole; which leads us to the core of Right Intel’s solution.

3. Good insight is a combination of things. That is, a tweet with an article and a chart tells a more cohesive story than just one of those data threads alone. Rolling it all together in a meaningful way and pushing it out to the right people is when we start getting to the right intel.

SS: How do you go about doing all that?

Sharp: It’s hard. It’s part people, part technology and a lot of patience. Data is about progress not perfection; perfect data is pretty much impossible to find. So, it’s really important that all of the ‘players’ in your mix have an outlet to share important insights in a way that people can see in real time and act accordingly. Too many critical bits of data or insight are lost in the ether. Right Intel is about knowledge aggregation and management; creating

insight teams that replace disparate channels and a million emails that people never read.

Whether for an agency or client direct, Right Intel delivers insights that make a tangible difference. When agencies have to provide thought leadership alongside tactical campaign execution. It works as a prospecting tool as well as a client value add. For clients, it provides a cohesive medium to bring multiple agencies, analytic teams and merchandisers together in one place so collective insights can be leveraged in real time.

Integration is king these days, but so often ideas aren’t integrated at the same pace as raw data. Sharp describes it as ‘Pintrest for Business’ and he’s not far wrong. It’s easy on the eye with a simple

column layout that puts the insights up front with data. Pushed to the right people, data and insights share space in a way that not only makes sense in the real world, but takes the poor human who has to grind through data into consideration. Right Intel dishes up brand intelligence the way you need it (you choose to share it in a variety of formats from emails to landing pages etc.), when you need it most—right now.

Sharp has taken data and turned it into a living breathing asset.

PHOTO OF CHUCK BY SCOTT PETERSON


What the F?People aren’t reading your website—they’re scanning it.

by Joanne Bloomfield, FCIMneuromarketing today

in an ideal world, people would read every, lovely, rambling, gorgeous word on a web page.

They don’t. Get over it. The reality is that people are scanning your text, and if you break the behavioral rules of layout design, you’re basically shooting yourself in the foot—or should I say—wallet.

When people ‘read’ they take a chronological trip along each line. When they scan, they are all over the place.

Eye tracking studies clearly demonstrate that people don’t ‘read’ content until they find something of interest to them and even then they only read it properly if it’s well laid out and beautifully written.

If your site makes it difficult to find the information they are after, you will lose them. People scan because it is more efficient, not because they can’t be bothered.

Recognize the difference and design your site accordingly. If you want people to ‘like’ you, make it easy for them. Remember, in the murky world of our subconscious (emotionally driven) brain, simple = true and true = trust. Always keep that in your mind when you’re considering design (for just about anything).

Common sense tells us that too much text is a problem, but how much is too much? When is an image useful and when is it annoying fluff? Where the heck is the best place to put navigation? The list goes on. I don’t have enough column inches in this piece to answer all of the design issues, so I’m going to stick to some of the big ones.

READING PATTERNSThere is a definite pattern to how people read Web pages and, thanks to eye tracking studies, we can actually see what that looks like.

The F Pattern – people are always looking for short cuts when it comes to reading anything on the Web.

Without much in the way to guide a reader through a page (layout) the reader scans in a rough F pattern which can be exhausting; and the further down the page they have to go, or the harder it is to get to the point, the less they will absorb and the more likely they are to bounce out.

In western cultures, we read left to right and so our natural start point is the upper left of the page/screen. This is the place to put the really important stuff. Getting them to read on, or stay longer, will come down to how you layout the rest of the page. We know they will start on the top left of a page—your job is to catch them there and then lead them into focused searching that avoids an elongated F and encourages an even, directed reading pattern.

CHUNK ITOne of the most repellent things a user will encounter on a Web page is a wall of text with long paragraphs and no headings or links. In a lot of cases, the reader won’t even bother to scan the text because his initial impression will lead him to believe it’s just a wall of waffle—whether that is true or not, it’s folly to think your content is so compelling that everyone will read it top to tail. The best approach is to break it down into smaller chunks (also known as the Layer Cake approach) which greatly enhances the efficiency of scanning.

LABEL ITUse sections and headings to guide the reader and help them to assess reading priority. Clearly label sections—have some white space between the heading and text, but not so much that the relationship is broken. Use emboldened text and color to highlight headings. Be cautious with overly graphic subject headers as this can be distracting. Simple = true. True = trust.

SHORT BUT SWEETKeep paragraphs short (one sentence is ideal).


Joanne Bloomfield, FCIM—Originally from the United Kingdom, Joanne is a Fellow of the Royal Chartered Institute of Marketing the largest professional and academic marketing organization in the world). She is a 26-year veteran of

international marketing who specializes in the behavioral adaptation of marketing programs and is known for her incredibly high-performing direct campaigns. She also lectures about Marketing Communica-tion at Universities in Europe and the USA. If you have any questions about this article or simply want to connect with Joanne email her at [email protected] or connect with her on LinkedIn: www.linkedin.com/in/joannebloomfield/

When you’re under the gun, call on Volsic Creative for special projects. For overload. Or as a creative resource to save the day when you’re out of ideas.

Volsic Creative works with ongoing clients, ad agencies, in-house departments, start-ups or just one-time thingamabobs. Whether it’s an ad, invitation, newsletter, corporate brochure, product roll-out or a total branding campaign, we’ve done it all. For a wide variety of appreciative clients. Sure, we’ve worked at big agencies on big brands solving big problems. But the only thing big about us these days is our thinking.

We’ll give you an arresting style to make you stand out from the competition. Need hotshot copy? Or bang-up concepts? We’ve got your back. However, if you fancy yourself an amateur Zane Grey and just need design, we can do that, too. Give Volsic Creative a shot.

VOLSICREATIVE.COM | [email protected] | 435.940.1800

TELL IT LIKE IT ISLanguage and storytelling are extremely important. Tell your story in as few words as possible. Keep your writing simple and descriptive (avoid acronyms). When you think you’re ready to publish, take a moment to read it out loud. It should sound like natural language (nothing too stuffy and definitely stay away from referring to yourself or your organization in the third person … it’s creepy in real life, pompous in print).

LEAD THEM ON Use color and underlines—keep color-blind people in mind—to highlight links as people scan for links to assess the relevance of the information. If your subject includes lots of detail, it’s better to break it up across a number of pages and make sure that the links are really well organized so the reader can get to exactly what he needs…quickly. Please also note that if you use too many links the reader will tire of it.

SKINNY VERSUS FATPeople read narrower columns more completely than wider columns.

PICTURESPeople HATE stock images (aka library shots, fillers, fluff shots whatever you want to call them) and several eye tracking studies have illustrated just how much people don’t like them. In a lot of cases it wasn’t even that people quickly glanced at them; they simply avoided them all together. If the image is too big and is clearly ‘fluff’ the reader will react the same as if it were a huge wall of text. People are fascinated by real—the not-so-perfect shots of people who actually work in your office, who are properly laughing (we can spot a fake smile at 100 paces). Authentic imagery is so engaging it will not only hold attention but will serve to build a connection with the reader. If you want to capture attention, make sure that the images you’re using are either intriguing, real or super useful.

If you want to dig into this subject more deeply, I highly recommend that you check out ‘How People Read The Web’ from Nielson Norman Group. It’s long (360 pages) but it’s easy to read and jam-packed with useful tips and brilliant examples of eye tracking studies. Best of all, a single license for this report is only $19! A proper bargain. http://www.nngroup.com/reports/how-people-read-web-eyetracking-evidence/

What the F?People aren’t reading your website—they’re scanning it.


In Loving Memory

C. Michael FosterMarch 21, 1947 – June 1, 2014

They don’t make ad men like they

used to.

advantage utah26 Mailing Services

26 Variable Data Printing

agency fusion22 Brand Development

24 Web Design

28 Web Development

american name services22 E-mail Marketing

26 List Broker/Manager

axis4128 Web Development

c&s creative21 Ad Agency

canvas23 Graphic Design

eli | kirk22 Brand Development

24 Web Design

fluid21 Ad Agency

22 Brand Development

23 Graphic Design

24 Web Design

26 Qualitative Research

26 Quantitative Research

27 Search Marketing

28 Web Development

29 Traditional Media Buying

29 Online Media Buying

30 App Development

31 Strategy

forthgear, inc.21 Ad Agency

23 Graphic Design

24 Web Design

holmes & co. advertising21 Ad Agency

23 Graphic Design

24 Web Design


hudson printing25 Database Marketing

26 Mailing Services


intrepid 30 Public Relations

jakob marketing partners21 Ad Agency

jibe media21 Ad Agency

love communications21 Ad Agency

24 Web Design

27 Online-Lead Generation

27 Search Marketing

28 Web Development



30 Public Relations

31 Strategy

molding box26 Variable Data Printing

mrm // mccann21 Ad Agency

25 Direct Response Agency

31 Strategy

penna powers brian haynes21 Ad Agency

r&r partners21 Ad Agency


23 Illustration

23 Graphic Design

24 Web Design

22 Database Marketing

28 Web Development



30 Public Relations

31 Strategy

red olive24 Web Design

richards&swenson23 Graphic Design

richter721 Ad Agency


30 Public Relations

31 Execution / Measurement

riester21 Ad Agency

24 Web Design



28 Web Development



30 Public Relations


31 Strategy

royter snow design23 Graphic Design

rumor advertising21 Ad Agency

24 Web Design


saxton horne21 Ad Agency

24 Web Design


28 Web Development



31 Strategy

scribe public relations & marketing inc.30 Public Relations

snapp connor pr30 Public Relations

stephen hales creative22 Brand Development

stilson25 Direct Response Agency

25 Infomercials

the walton group30 Public Relations

thomasarts21 Ad Agency


23 Graphic Design

24 Web Design





27 E-Commerce / E-Learning

27 Email Marketing

27 Local Online Marketing

27 Search Marketing

28 Web Development



30 Public Relations


31 Strategy

vérité21 Ad Agency

24 Web Design


27 E-Commerce / E-Learning

27 Email Marketing

28 Software Development

28 Web Development

30 App Development

volsic creative23 Graphic Design

vox creative21 Ad Agency

30 Public Relations

wilkinson ferrari & co. strategic communications30 Public Relations

zabriskie & associates30 Public Relations

CREAT I V E S ERV I C ES D I R ECTORY I NDEX


AD AGENCY D I R ECTORY ad agency ad agency continued ad agency continued ad agency continued

c&s creativeCathy Slusher, President p 435.649.1234 f 435.649.12875532 Lillehammer Lane PO Box 2669 Park City, UT 84060email: [email protected] web: www.cscreate.comMarketing & Strategic Communications. C&S provides full-service advertising, public relations, web designs and integrated campaigns to generate results. We specialize in resort, real estate, professional and entrepreneurial clients. Award-Winning since 1987.

holmes & co. advertising Lisa Holmes p 801.355.2211 f 801.363.592934 South 600 East Salt Lake City, UT 84102email: [email protected] web: www.holmesco.com

Full-service strategic marketing/ communications firm specializing in health-related clients as well as bank-ing and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.

jakob marketing partnersJulie Jakob p 801.930.5354 f 801.930.58864535 South 2300 East Holladay, UT 84117email: [email protected] web: www.jakobmp.comWe’re more than your average adver-tising agency, we are your market-ing partner. We will help you come up with a plan that will do more than look good on paper, it will produce results. And you never need to look any further for design, printing, web-site development, or media placement. We can do everything you need to brand and promote your business right here in Holladay.

penna powers brian haynes Chuck Penna p 801.487.4800 f 801.487.07071706 Major Street Salt Lake City, UT 84115email: [email protected] web: www.ppbh.comPPBH is a total communications firm driven by technology. For more than 30 years we’ve helped clients solve tough problems with big ideas.

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpart-nersThe depth and expertise of a national Top-10 independent agency, with the personal commitment and service of a local Salt Lake shop. The best of both worlds.

richter7Dave Newbold, President/ECD p 801.303.1501208 South 400 West, Suite 200 Salt Lake City, UT 84101email: [email protected] web: www.richter7.comWe reach the brain cells that haven’t been killed yet.

riesterLaura Carlson p 435.647.21001441 Ute Blvd., Suite 360 Park City, UT 84098email: [email protected] web: www.riester.com

Creating and believing in our clients’ purpose, and caring about the sustain-ability of their brands’ success, has led RIESTER to becoming one of the largest independent advertising, public relations and public affairs firms in the Western United States. RIESTER’s roots in Utah make the agency the longest running firm in the state.

PROCESS?BREAKDOWNC:?25M:?100Y:?100K:?25

PMS?BREAKDOWNCLOSESTPMS?1807?

BLACK

REVERSED

jibe mediaGreg Lowe p 801.433.5423175 West 200 South Suite, 1004 Salt Lake City, UT 84101email: [email protected] web: www.jibemedia.comLong before the phrase ‘integrated marketing’ became a buzzword, we were creating campaigns that jibe. Our award-winning creative has produced powerful results for many of Utah’s best brands.

fluid Phil Case p 801.295.9820 ext.239 f 801.951.58151065 South 500 West Bountiful, UT 84010email: [email protected] web: www.getfluid.net

The ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

forthgear, inc.Brett Gee, President p 801.991.1060 f 801.991.1061498 North 900 West, Suite 110 Kaysville, UT 84037email: [email protected] web: www.forthgear.comIntegrated Marketing, Communications & Design since 1995. Specializing in brand development, web design, graphic design, marketing strategy, SEO, social media, online marketing, content development and public relations.

love communicationsTom Love p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netLove is a many splendored thing, including, but not limited to, a full-ser-vice agency with expertise in brand planning, advertising, digital marketing and public relations. Working with Love means connecting clients to their customers, consumers and commu-nities, and doing so in a meaningful way. Find out why all you need is Love.

mrm // mccannLori Feld, Managing Director Scott Kempema, Chief Growth Officerp 801.257.7700 f 801.257.779960 East South Temple, Suite 1400 Salt Lake City, UT 84111A member of the world’s most experi-enced and largest global advertising network, MRM//McCANN is a full-service integrated marketing communications company with broad-based digital mar-keting capabilities.

Specializing in B2B marketing, channel strategy and digital communications, our mission is to more effectively connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes:

• Strategic Services -- market research, brand planning and channel strategy • Media Services -- offline and online advertising, direct response, relation-ship marketing, social media and viral marketing • Creative Services -- corporate identity, advertising, demand creation, digital marketing, collateral, events, channel support • Digital Services -- Web marketing, site design, database development, system integration, measurement and reporting • Production Services -- print production, video and broadcast production, digital production

rumor advertisingTyler Sohm p 801.355.5510 f 801.355.0603455 North 400 West Salt Lake City, Utah 84103email: [email protected] web: www.rumoradvertising.comWant award-winning creative that people can’t stop talking about? Strategic Branding. Engaging Advertising. Visionary Creative. Calculated Design. Responsive Web. RUMOR HAS IT.

saxton | horneDavid Blainp 801.304.1066 f 801.304.10089350 South 150 East, Suite 950 Sandy UT. 84070email: [email protected] web: www.saxtonhorne.comOur roots run deep in traditional media, and our sights are set on the digital future. We’re the spark behind some of Utah’s most powerful brands. Exceptional speed, strategy and ser-vice bundled in a dynamic, innovative communications company – that’s Saxton Horne.


AD AGENCY D I R ECTORY ad agency continued brand development brand development continued

agency fusionp 801.960.2030 155 North 400 West, Suite 460 Salt Lake City, UT 84103web: www.agencyfusion.comVisual Identity, Naming, Brand Architecture, Marketing Collateral, Marketing Strategy, and Web Design. If you’re a brand—or want to be—we’ll help you know who you are and make you look your best.

axis41Jon Baddley p 801.303.6308 f 801.303.6339175 West 200 South, Suite 4001 Salt Lake City, UT 84101email: [email protected] web: www.axis41.comAxis41 delivers content marketing and communications solutions that clearly articulate an organization’s brand position. Everything Axis41 does is about inspiring your customer to have a lasting relationship with your organi-zation. We do this by integrating mar-keting, technology and your business objectives. The agency was founded upon the premise that clear communi-cation strategy—executed via relevant content and the appropriate WCM and analytics technology—leads to lasting customer relationships. Understanding the interdependence between infor-mation technology and marketing is a critical component of building a successful brand. Axis41’s approach is a complete integration of these two disciplines with your business and communication objectives. - See more at: www.axis41.com

r&r partnersCathie DeNaughel, p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpart-nersR&R Partners was the first agency in America to be named by Brandweek magazine as Grand Marketer of the Year. We get branding.

eli | kirkLance Black, Partner p 801.377.9321 250 W Center St #320, Provo, UT 84601email: [email protected] web: www.elikirk.comIf you’d like your brand, website or marketing program to make money instead of just cost money, let’s talk. STRATEGY + BRANDING + WEB + MARKETING

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comWithout good branding, a company can get lost in a sea of blah. We specialize in resuscitating brands and pushing companies to reach their full potential.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comWe get to the heart of our clients’ needs and produce impactful creative — quickly and affordably. Simply put, we’re strategic, nimble and egoless. Let our problem solvers help your company achieve its goals.

brand development continued


fluidPhil Case p 801.295.9820 ext.239 f 801.951.58151065 South 500 West Bountiful, UT 84010email: [email protected] web: www.getfluid.netThe ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solutions in unexplored territory.

véritéKimberley A. Jones p 801.553.1101 f 801.553.1215608 West 9320 South Sandy, UT 84070email: [email protected] web: www.verite.comVérité, a digital communications agen-cy founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technol-ogies to strengthen brands, reach audi-ences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives.Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our web-site. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

stephen hales creative, inc.Stephen Halesp 801.373.8888 f 801.373.88592230 N University Parkway, Suite 7D Provo, UT 84604email: [email protected] web: www.halescreative.com blog: www.halescreative.com/blogWe’ve helped clients across the US and in two foreign countries build great brands since 1982. See our current portfolio on the Web: halescreative.com.

vox creativeLorena Riffo-Jenson p 801.364.8900 f 801.364.37801514 South 1100 East, Suite B Salt Lake City, UT 84105email: [email protected] web: www.vox-creative.comAdvertising-Branding-Design-Latino Marketing-Public Relations-Web

• bookcovers&interiorlayout

• brochures• directmail

• websites• posters• invitations• logos

• businesscards• billboards• newsletters• banners

Contact us for a FREE Consultation about your next design project! (visit website)Eden Graphics, inc.

GRAPHIC DESIGN & BOOK DESIGN PORTFOLIO: WWW.EDENGRAPHICS.NET

• newspaper&magazineads

• cd/dvdcoversandbooklets

• calendars• catalogs• tradeshowdisplays• menus


DES IGN D I R ECTORY graphic design graphic design continued

bailey-montague graphic designRob Ronald p 801.328.0573 f 801.320.0575email: [email protected] web: www.baileymontague.comWe are a talented group of designers. Call us today for your branding, web, and print solutions. Rob, Hugh and Paul.

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpart-nersIf a picture is worth 1,000 words, our illustrations are worth somewhere in the neighborhood of 1,639. We do animation, too.

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpart-nersOur favorite thing to design is an upward sales curve, via logos, web-sites, collateral, sales materials, ads and more.

richards & swensenMike Richards p 801.930.98626610 Juliet Way Cottonwood Heights, UT 84121email: [email protected] web: www.richswen.comEstablish a brand, package a product, create a fresh new look, launch a product, or start a new business. We develop communication design that provides a voice for a company, articulating its message, inspiring peo-ple, building reputations, and capturing market share.

royter snow designRandy Royter, Scott Snow p 801.484.04191537 South Main Street Salt Lake City, UT 84115email: [email protected] email: [email protected] web: royter-snow.comMarketing, Graphic Design, Web, Branding, Illustration. We recognize the importance of integrating innovative design with solid marketing communications. With over 29 years of experience we work to develop effective and creative solutions designed to do one thing: achieve results.

marian mcdevittp 801.582.3082

canvas creative studioChris Owens p 801.636.3280 Cody Dobson p 435.669.3958435 West 400 South, Suite 305 Salt Lake City, UT 84101email: [email protected] web: www.canvascreative.comWe are a creative studio focused on UI/UX, interactive design, and brand identities. We help companies and start-ups create connections through mobile apps, websites, and branding.

graphic design continued

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comDesigning a brand isn’t easy. We have a creative team that doesn’t just make it look easy, they also make it look good—really good.

I L LUSTRAT ION

volsic creativeDavid Volsic p 435.940.1800Park City, Utemail: [email protected] web: www.volsiccreative.comHighly experienced, award-winning creative outside the confines of an advertising agency or design studio. Full range of creative print and design services for a diverse range of clients and industries including real estate, consumer products, b2b, retail, insti-tutional, and more. Creative alliance for in-house marketing and agencies. Portfolio online.


holmes & co. advertisingLisa Holmes p 801.355.2211 f 801.363.592934 South 600 East Salt Lake City, UT 84102email: [email protected] web: www.holmesco.comFull-service strategic marketing/ communications firm specializing in health-related clients as well as bank-ing and direct-to-consumer marketing. Services include research, consulting, great creative, media planning/buying and all other aspects of marketing, communications and advertising.



red oliveMatthew Moeller p 801.545.04109980 South 300 West #300 Sandy, UT 84070email: [email protected] web: www.redolive.comRed Olive® is a Creative Agency that specializes in Web design, print design, branding and search engine marketing. Red Olive® combines gorgeous insight-driven design with standards-compliant coding to create effective business solutions for our clients. We design, develop, and market.

DES IGN D I R ECTORY web design continued web design web design continued web design continued



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riesterLaura Carlson p 435.647.21001441 Ute Blvd., Suite 360 Park City, UT 84098email: [email protected] web: www.riester.comCreating and believing in our clients’ purpose, and caring about the sustain-ability of their brands’ success, has led RIESTER to becoming one of the largest independent advertising, public relations and public affairs firms in the Western United States. RIESTER’s roots in Utah make the agency the longest running firm in the state.

agency fusionp 801.960.2030 155 North 400 West, Suite 460 Salt Lake City, UT 84103web: www.agencyfusion.comUser Experience. Interaction Design. Use Case Scenarios. Storyboards. Wireframes. Mobile First. Responsive Design. The web has grown. Design options have grown with it. Call us to discuss the best fit for your brand.

eli | kirkLance Black, Partner p 801.377.9321 250 W Center St, #320 Provo, UT 84601email: [email protected] web: www.elikirk.comIf you’d like your brand, website or marketing program to make money instead of just cost money, let’s talk. STRATEGY + BRANDING + WEB + MARKETING

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartnersAward-winning information architecture, design and content, all built to current online best practices. See for yourself at rrpartners.com.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comOur Web design skills are above the fold—literally and figuratively speaking. In other words, we create websites that follow the necessary standards while being anything but standard.



love communicationsSteve Wright p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netWe connect great website design and great online brands with your unique business needs. As a full-service stra-tegic communications agency, Love Communications has the experience and depth to produce award-winning user interface tools, lead generation strategies and direct-to-consumer campaign messaging.

rumor advertisingDavid Karlsven p 801.355.5510 f 801.355.0603455 North 400 West Salt Lake City, Utah 84103email: [email protected] web: www.rumoradvertising.comWebsites and online marketing plans we design will maximize your return on investment. Our clients grow quickly with high conversion websites and profitable PPC campaigns. RUMOR HAS IT.

saxton | horneDavid Blainp 801.304.1066 f 801.304.10089350 South 150 East, Suite 950 Sandy UT. 84070email: [email protected] web: www.saxtonhorne.comWe create sites that suit your brand and give users an experience to keep them coming back. Our team of designers, programmers and digital strategists collaborate with you in creating web designs that get results. Exceptional speed, strategy and service bundled in a dynamic, innovative com-munications company – that’s Saxton Horne.

véritéKimberley A. Jones p 801.553.1101 f 801.553.1215608 West 9320 South Sandy, UT 84070email: [email protected] web: www.verite.comVérité, a digital communications agen-cy founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking tech-nologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives.Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our web-site. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.


current news atadnewsonline.com

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D IRECT R ESPONSE D I R ECTORY direct response agency direct response agency continued

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpart-nersHow good is R&R’s database mar-keting? Call us at 801-531-6877 for a personal direct response.

richter7Dave Newbold, President/ECD p 801.303.1501208 South 400 West, Suite 200 Salt Lake City, UT 84101email: [email protected] web: www.richter7.comDatabase marketing is a science. And we happen to be scientists.

database marketing infomercials

stilson productions, llcEric Stilson p 801.571.6277 f 801.571.625611475 South 2875 East Sandy, UT 84092email: [email protected] web: www.stilson-stilson.comA leader in the direct response television industry having produced more than $2 billion in sales for clients worldwide. Direct Response clients include BowFlex, Nordic Track, HealthRider, AB DOer, AB Roller/trainer, Pilates, MyGym, WorldTel, JumpSnap, LDS Church, Shriners Hospitals for Children, DrugTalk, NatureSleep, and many more. Winner of many national awards, including five “Infomercial of the Year” awards. Celebrating our 32-year anniversary. Specializing in high-quality production and DRTV marketing strategy.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comIn order to know your audience, you must be familiar with it. So we eat, sleep and breathe the data we collect — then create advertising materials that demand a response.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comOur goal is to transform people’s perception of infomercials from “This is a good time for a snack,” to “This is a good time to learn more.”

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comAs direct response experts, we’ve cre-ated a unique approach to get all the expected results of a DR campaign, while still building your brand. We call it Response Branding.

mrm // mccannLori Feld, Managing Director Scott Kempema, Chief Growth Officerp 801.257.7700 f 801.257.779960 East South Temple, Suite 1400 Salt Lake City, UT 84111A member of the world’s most experienced and largest global advertising network, MRM//McCANN is a full-service integrated marketing communications company with broad-based digital marketing capabilities. Specializing in B2B marketing, channel strategy and digital communications, our mission is to more effectively connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes:


saxton | horneDavid Blainp 801.304.1066 f 801.304.10089350 South 150 East, Suite 950 Sandy UT. 84070email: [email protected] web: www.saxtonhorne.comYour advertising should be an invest-ment in your business, not an expen-sive guessing game. Our extensive experience in traditional DR coupled with cutting-edge database strategies drive performance and response. Exceptional speed, strategy and service bundled in a dynamic, innovative com-munications company – that’s Saxton Horne.


stilson productions, llcEric Stilson p 801.571.6277 f 801.571.625611475 South 2875 East Sandy, UT 84092email: [email protected] web: www.stilson-stilson.comA leader in the direct response television industry having produced more than $2 billion in sales for clients worldwide. Direct Response clients include BowFlex, Nordic Track, HealthRider, AB DOer, AB Roller/trainer, Pilates, MyGym, WorldTel, JumpSnap, LDS Church, Shriners Hospitals for Children, DrugTalk, NatureSleep, and many more. Winner of many national awards, including five “Infomercial of the Year” awards. Celebrating our 32-year anniversary. Specializing in high-quality production and DRTV marketing strategy.

hudson printingPaul Hudson p 801.486-4611241 West 1700 South Salt Lake City, UT 84115email: [email protected] web: www.hudsonprinting.comBig data is big news. Whether you’re truly applying big data principles or simply want to fully leverage the value of your existing data, Hudson Printing can help you seamlessly integrate data and print. There’s enormous value hid-ing in your databases. Find and realize that big value with data-driven print.


D IRECT R ESPONSE D I R ECTORY variable data printing

mailing services

advantage utahJeremy Taylor p 801.428.3900 f 801.428.39332620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119email: [email protected] web: www.advantageinc.comAdvantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, wide for-mat, full in-house finishing, packaging mailing, and direct marketing.

advantage utahJeremy Taylor p 801.428.3900 f 801.428.39332620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119email: [email protected] web: www.advantageinc.comAdvantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, wide for-mat, full in-house finishing, packaging mailing, and direct marketing.

molding box p 801.307.2224 f 801.307.22272625 South 600 West Salt Lake City, UT 84115email: [email protected] web: www.moldingbox.comMolding Box is a specialized digital print solution provider, offering short-run, quick-turn printing, including vari-able data solutions, web-to-print online store-fronts, direct mail marketing, shipping & handling services, short-run booklets & DVD/CD duplication. With the unleashed power of our iGen4 production environment, our unique value is realized when we combine an extraordinary level of industry knowl-edge with responsiveness, flexibility and dedication to an unbelievable cus-tomer experience. Please contact us for all of your digital printing needs.PROCESS?BREAKDOWN

C:?25M:?100Y:?100K:?25


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RIESTER was one of the first agencies in the West to establish the discipline of Context Planning through the indus-try’s latest research techniques.

MARKETING RESEARCH DIRECTORY quantitative research

MARKETING RESEARCH DIRECTORY qualitative research



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RIESTER was one of the first agencies in the West to establish the discipline of Context Planning through the indus-try’s latest research techniques.

mailing services see below list broker / manager

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comConsider us the “Cheers” of advertising. We know the names and some other great things about consumers that we use to get their attention. And get your company more business.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comOur strategists and account planners understand how to find insight in the data. We can help your business with everything from branding research to targeted consumer studies.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comAs one of the few agencies with an in-house research department, we understand the value of research. We offer clients a variety of services, including several nationwide online panels for a quick gut check and on-site focus group facilities.

fluidPhil Case p 801.295.9820 ext.239 f 801.951.58151065 South 500 West Bountiful, UT 84010email: [email protected] web: www.getfluid.net


fluidPhil Case p 801.295.9820 ext.239 f 801.951.58151065 South 500 West Bountiful, UT 84010email: [email protected] web: www.getfluid.net


american name servicesPatti Thompson p 801.235.8061 f 801.764.0613774 South 400 East Orem, UT 84097email: [email protected] web: www.americannameservices.comAmerican Name Services analyzes, hous-es, and provides targeted Consumer and Business Marketing Data for mar-keters. We specialize in Email, Phone and Address data utilizing thousands of sources, Nationally and Internationally, to pinpoint prospective clients and buy-ers. Our newest product, BillboardEmail, is an affordable email reputation man-agement and deployment service for Small Businesses.

Since 1995, we have provided direct marketing strategies to direct marketers, large and small, domestically and abroad. As a full-service agency, from concept to deployment, our services combine over 50 years of experience with the tradition of providing person-alized service with an expert marketing vision.

hudson printingPaul Hudson p 801.486-4611241 West 1700 South Salt Lake City, UT 84115email: [email protected] web: www.hudsonprinting.comHudson Printing sends millions of pieces of mail each month. Whether your challenge is reaching every home within a 120-mile radius or targeting based on more specific criteria, we’ll get your campaign in market quickly and affordably. For over 20 years we’ve been working with our clients to seam-lessly integrate their print and mailing programs.

hudson printingPaul Hudson p 801.486-4611241 West 1700 South Salt Lake City, UT 84115email: [email protected] web: www.hudsonprinting.comWe are pioneers in the world of vari-able data printing (VDP). Our HP T330 press is the only one of its kind in the world and provides the capability to make every single printed piece unique in color, content and format. Variable Data Printing is the future of custom-ized, relevant printed material and Hudson Printing is leading the way.


Consultation and Execution for Social, Marketing and Advertising Initiatives.Are you ready to find out how amaz-ing creative and innovative technology can come together for your business? Please give us a call or visit our web-site. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

I N T ERACT I V E D I R ECTORY

local online marketing see belowsearch marketing e-mail marketing e-commerce / e-learning e-mail marketing continued

online-lead generation

local online marketing

online-lead generation see below

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comTraining doesn’t have to be dreadful. In fact, we’ve built an entire division—called InsideEdge—that is focused on creating engaging online training. We can help with everything from content creation to filming and interactive sites.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comEmail marketing is an art, and we are artists. We create emails for companies that grab the attention of their audience and really speak to them.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comThere’s more to local online advertising than just KSL.com, and we have the team of experts, including data, strategy, digital, media and automation, to help your growing business.

vérité continued

fluidPhil Case p 801.295.9820 ext.239 f 801.951.58151065 South 500 West Bountiful, UT 84010email: [email protected] web: www.getfluid.netThe ad world is always changing. So are we. We’re Fluid. We’re a digital marketing, advertising and design agency that isn’t afraid to look for solu-tions in unexplored territory.

love communicationsSarah Nielson p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netOur strategic lead generation cam-paign offerings include custom landing pages, a/b testing, conversion optimi-zation and more. All customized for your needs, which results in higher quality leads.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comOur SEO and PPC initiatives are more than AOK. If a customer is looking for your company, we’ll make sure they’ll find it without looking too far.

love communicationsSarah Nielson p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netOur online expertise includes display advertising, PPC, SEO, social media campaigns and advertising. Working with a full-service agency guarantees brand protection from start to finish.


véritéKimberley A. Jones p 801.553.1101 f 801.553.1215608 West 9320 South Sandy, UT 84070email: [email protected] web: www.verite.comVérité, a digital communications agen-cy founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking tech-nologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce –

american name servicesPatti Thompson p 801.235.8061 f 801.764.0613774 South 400 East Orem, UT 84097email: [email protected] web: www.americannameservices.comAmerican Name Services analyzes, hous-es, and provides targeted Consumer and Business Marketing Data for mar-keters. We specialize in Email, Phone and Address data utilizing thousands of sources, Nationally and Internationally, to pinpoint prospective clients and buy-ers. Our newest product, BillboardEmail, is an affordable email reputation man-agement and deployment service for Small Businesses.

Since 1995, we have provided direct marketing strategies to direct marketers, large and small, domestically and abroad. As a full-service agency, from concept to deployment, our services combine over 50 years of experience with the tradition of providing person-alized service with an expert marketing vision.




I N T ERACT I V E D I R ECTORY web development continued web development continued web development software development

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartnersOur team has built work for Mazda, Boeing, Las Vegas, Ford, Nike and many more. That same team is avail-able to work for you.



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riesterLaura Carlson p 435.647.21001441 Ute Blvd., Suite 360 Park City, UT 84098email: [email protected] web: www.riester.comYour website has to work for you. We connect the newest technologies and best-in-class design with proven project methodologies to insure online success.

agency fusionp 801.960.2030 155 N 400 W, Suite 460 Salt Lake City, UT 84103web: www.agencyfusion.comBest of State for Web Development 7 years running. Call us to experience the best in software architecture, app development, and website creation.

axis41 Jon Baddley p 801.303.6308 f 801.303.6339175 West 200 South, Suite 4001 Salt Lake City, UT 84101email: [email protected] web: www.axis41.comAxis41 delivers content marketing and communications solutions that clearly articulate an organization’s brand posi-tion. Everything Axis41 does is about inspiring your customer to have a last-ing relationship with your organization. We do this by integrating marketing, technology and your business objec-tives. The agency was founded upon the premise that clear communication strategy—executed via relevant content and the appropriate WCM and analyt-ics technology—leads to lasting cus-tomer relationships. Understanding the interdependence between information technology and marketing is a critical component of building a successful brand. Axis41’s approach is a complete integration of these two disciplines with your business and communication objectives. - See more at: www.axis41.com

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comWelcome to the 2010s, where if you don’t have a website, you’re lucky to have customers. Let us develop your website, or update your current one, then watch your business grow.

love communicationsSteve Wright p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netWe bring digital interactivity to life in amazing ways with astounding results. As a full-service strategic communica-tions agency, Love Communications has a team of interactive specialists who create digital animation, rich media interaction, email marketing campaigns, lead generation programs and more.

saxton | horneDavid Blain p 801.304.1066 f 801.304.10089350 South 150 East, Suite 950 Sandy UT. 84070email: [email protected] web: www.saxtonhorne.comTechnology fuels new opportunities to engage customers, but it can also cloud a company’s availability to focus its message and branding. Our digital media teams are experts at helping our clients clear the interactive air. Exceptional speed, strategy and service bundled in a dynamic, innovative com-munications company – that’s Saxton Horne.

véritéKimberley A. Jones p 801.553.1101 f 801.553.1215608 West 9320 South Sandy, UT 84070email: [email protected] web: www.verite.comVérité, a digital communications agen-cy founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking tech-nologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives.Are you ready to find out how amaz-ing creative and innovative technology can come together for your business? Please give us a call or visit our web-site. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

véritéKimberley A. Jones p 801.553.1101 f 801.553.1215608 West 9320 South Sandy, UT 84070email: [email protected] web: www.verite.comVérité, a digital communications agen-cy founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking tech-nologies to strengthen brands, reach audiences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amaz-ing creative and innovative technology can come together for your business? Please give us a call or visit our web-site. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.


Content strategy and executionwhen you need objectivity, discretionand professional judgement.

Call today and discuss how asound content strategy chartsyour course for brand ubiquity.

[email protected]

Custom Publishingand Content ServicesPrint, e-newslettersand social media

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saxton | horneDavid Blainp 801.304.1066 f 801.304.10089350 South 150 East, Suite 950 Sandy UT. 84070email: [email protected] web: www.saxtonhorne.comFew agencies bring as much clout or place as much media as Saxton Horne. As one of the biggest media buyers in Utah and the Intermountain West, we maximize the media dollar for all of our clients–large or small. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company–that’s Saxton Horne.

love communicationsSarah Nielson p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netOnline media services, including search engine optimization and marketing, social media marketing, rich-media banners for Web advertis-ing, micro-site creation and lead gen-eration and capture programs.

saxton | horneDavid Blainp 801.304.1066 f 801.304.10089350 South 150 East, Suite 950 Sandy UT. 84070email: [email protected] web: www.saxtonhorne.comFew agencies bring as much clout or place as much media as Saxton Horne. As one of the biggest media buyers in Utah and the Intermountain West, we maximize the media dollar for all of our clients–large or small. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company–that’s Saxton Horne.

MED IA BUYERS D I R ECTORY traditional media buying continued

online media buying

online media buying continued traditional media buying

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpart-nersFour of the most prestigious media industry awards are from Adweek, MediaPost, Mediaweek and OMMA. R&R has won them all. We’ll stretch your media dollar like no other.



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riesterLaura Carlson p 435.647.21001441 Ute Blvd., Suite 360 Park City, UT 84098email: [email protected] web: www.riester.comWith consumer media habits changing at warp speed, RIESTER has the pro-fessionals to insure your message is going where your audience is.

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpartnersFour of the most prestigious media indus-try awards are from Adweek, MediaPost, Mediaweek and OMMA. R&R has won them all. We’ll stretch your media dollar like no other.



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riesterLaura Carlson p 435.647.21001441 Ute Blvd., Suite 360 Park City, UT 84098email: [email protected] web: www.riester.comWith consumer media habits changing at warp speed, RIESTER has the profes-sionals to insure your message is going where your audience is.

traditional media buying continued

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comThere’s a time and place for everything. So not only do we create advertising worth looking at, we also have a team that knows where people will look at it.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comThe Internet is jam-packed with “look at me” messages. We specialize in finding new ways and places where your customers will actually be looking for you.





love communicationsPeggy Conway p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netLove has one of the Intermountain West’s most experienced and versatile media planning, buying and placement teams. We’re well versed in TV, radio, outdoor, newspaper, magazine and online opportunities.

rumor advertisingJulie Wilder p 801.355.5510 f 801.355.0603455 North 400 West Salt Lake City, Utah 84103email: [email protected] web: www.rumoradvertising.comPLAN, negotiate, STRATEGIZE, negotiate, BUY, negotiate. Effective Media Buying starts with a plan. Let us do the work. RUMOR HAS IT.


snapp conner prCheryl Snapp Conner p 801.994.96251258 West 104th South, Suite 301 South Jordan, UT 84095email: [email protected] web: www.snappconner.comSnapp Conner PR provides all aspects of strategic and tactical PR for compa-nies in the technology, business and lifestyle space. We assist organizations ranging from start-ups and growth companies to established ventures in creating PR programs for maximum business results. Our clients include BizVision, Boostability, EveryoneSocial, InsideSales, MultiLing, Salt Lake ComicCon and others.

PUBL I C R E L AT IONS D I R ECTORY public relations public relations continued public relations continued

MOB I L E MARKET ING

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpart-nersMedia relations, crisis communications, media training, issue advocacy, corpo-rate communications, special events and community outreach—we do it all, and we do it well.

richter7Dave Newbold, President/ECD p 801.303.1501208 South 400 West Suite 200 Salt Lake City, UT 84101email: [email protected] web: www.richter7.comWe offer ideas, not just press releases.



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riesterLaura Carlson p 435.647.21001441 Ute Blvd., Suite 360 Park City, UT 84098email: [email protected] web: www.riester.comWith one of the largest PR staffs in the West, and one of the best, RIESTER has the depth and ability to optimize your PR efforts.

the walton group, inc.Linda P. Walton, APR, Fellow, President p 801.812.0125 f 801.374.6708725 North 1890 West, Suite 37A Provo, UT 84601email: [email protected] web: www.thewaltongroupinc.comBeing the oldest PR and Ad agency in the area has its advantages. We’re able to deliver creative, hard-hitting communication products and services that help businesses succeed in any area or trade.

wilkinson ferrari & co. strategic communicationsBrian J. Wilkinson APR p 801.364.0088 m 801.673.56151371 East 2100 South, Suite 100 Salt Lake City, UT 84105email: [email protected] web: www.wfandco.comWilkinson Ferrari & Co. takes rep-utation management seriously. We specialize in strategic communica-tions, issues management and public involvement —all grounded in solid research and planning, creative execu-tion and meaningful evaluation. Our team of experts has been building great reputations for public and pri-vate organizations since 1993.

zabriskie & associatesDale Zabriskie, APR, PRSA Fellow p 801.484.7272 f 801.484.72941600 South Main Street Salt Lake City, UT 84115email: [email protected] by years of experience, we are Utah’s oldest independent firm. We offer a wide selection of ser-vices including media, government, lobbying, community and employee relations; crisis management and special events. High-level contacts in business and government. Counseling and strategic planning are a specialty. PRSA Silver Anvil winner. Regional and national affiliations.

app development

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comFrom press releases to parties, our PR team knows how to get the word out. We work hard so you can play hard and get people talking about your company.

intrepidChris Thomas p 801.481.9482375 West 200 South, Suite 275 Salt Lake City, UT 84101email: [email protected] web: www.intrepidagency.com

Intrepid develops consistent and cohesive strategy and messaging and applies it to all communication vehi-cles providing expertise in PR, adver-tising, branding and digital.


love communicationsRhonda Greenwood p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netThe award-winning Love Communications PR team offers the deep experience and community connections needed to expertly man-age all aspects of your PR: media relations, government relations, crisis communications, media training and issues-marketing. Smart thinking. Proven results.

véritéKimberley A. Jones p 801.553.1101 f 801.553.1215608 West 9320 South Sandy, UT 84070email: [email protected] web: www.verite.comVérité, a digital communications agen-cy founded in 1993 produces unique and effective web tools as well as marketing, advertising, and training campaigns. We combine cutting edge creative with forward thinking technol-ogies to strengthen brands, reach audi-ences, and get results. We’re producing tools and campaigns for: Adobe, Ancestry.com, Bard Access Systems, Intel, Mars Candy, Merit Medical, Mozy, Novell, Symantec and more. Design, Production and Development services include: Web Design – Motion Graphics – Video Production – Mobile Apps – eTools™ for Registration, Certification Programs, Content Management & eCommerce – Consultation and Execution for Social, Marketing and Advertising Initiatives. Are you ready to find out how amazing creative and innovative technology can come together for your business? Please give us a call or visit our web-site. We’d love to start a conversation, put our expertise to work, and let the results speak for themselves.

scribe public relations & marketing inc.Melissa Clyne p 801.486.6763 f 801.463.01091760 East Hollywood Avenue Salt Lake City, UT 84108email: [email protected] web: www.scribepr.comScribe provides expertise, direction, and determination in the management and implementation of public relations and marketing programs. Proven results for satisfied clients in commercial real estate, consumer products, manufactur-ing, and professional service companies.

vox creativeLorena Riffo-Jenson p 801.364.8900 f 801.364.37801514 South 1100 East, Suite B Salt Lake City, UT 84105email: [email protected] web: www.vox-creative.comAdvertising-Branding-Design-Latino Marketing-Public Relations-Web


SOC IA L MED IA D I R ECTORY execution / measurement strategy continued strategy strategy continued

richter7Dave Newbold, President/ECD p 801.303.1501208 South 400 West, Suite 200 Salt Lake City, UT 84101email: [email protected] web: www.richter7.comWe practice what we preach. Compare our blog, FaceBook page, Twitter stream, etc., to others.



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riesterLaura Carlson p 435.647.21001441 Ute Blvd., Suite 360 Park City, UT 84098email: [email protected] web: www.riester.comRIESTER is at the forefront of mas-tering new social media platforms, executing plans and measuring the results.

r&r partnersCathie DeNaughel p 801.531.6877 f 801.531.6880837 East South Temple Salt Lake City, UT 84102email: [email protected] web: www.rrpartners.com twitter: www.twitter.com/rrpartners facebook: www.facebook.com/rrpart-nersFollow R&R on Facebook, Twitter, YouTube, Flickr, Vimeo and our blog at rrpartnersblog.com. We actually prac-tice what we preach.



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riesterLaura Carlson p 435.647.21001441 Ute Blvd., Suite 360 Park City, UT 84098email: [email protected] web: www.riester.comWe create plans to build and optimize the use of best social media platforms for our client’s needs.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comWith all the social media outlets around these days, it can be difficult for one person to keep track. Our team of data and analytics experts can help guide you to success.

thomasartsDave Thomas p 801.451.5365240 South 200 West Farmington, UT 84025email: [email protected] web: www.thomasarts.comSocial media changes every day — fast. The good news is, we have no problem changing with it, catching up to it, and making sure your company is at the forefront of it all.


love communicationsSarah Nielson p 801.519.8880 f 801.519.8884546 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lovecomm.netWe create online strategies that inte-grate with clients’ overall brand mar-keting plans, optimizing social media, PPC, SEO and SEM, and other online tools for maximum results.

mrm // mccannLori Feld, Managing Director Scott Kempema, Chief Growth Officerp 801.257.7700 f 801.257.779960 East South Temple, Suite 1400 Salt Lake City, UT 84111A member of the world’s most experienced and largest global advertising network, MRM//McCANN is a full-service integrated marketing communications company with broad-based digital marketing capabilities. Specializing in B2B marketing, channel strategy and digital communications, our mission is to more effectively connect demand creation with the sales process—ultimately converting the mind share awareness into the market share of sales. Our holistic, fully integrated offering includes:


saxton | horneDavid Blainp 801.304.1066 f 801.304.10089350 South 150 East, Suite 950 Sandy UT. 84070email: [email protected] web: www.saxtonhorne.comSocial media is more than “engage-ment,” it’s marketing, customer ser-vice and reputation management in real-time. Create ongoing customer relationships and drive brand loyalty with a social media marketing strategy tailored to your audience. Exceptional speed, strategy and service bundled in a dynamic, innovative communications company – that’s Saxton Horne.

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