1
94 % 68 % 64 % 50 % OVERALL RATING 28 % 69 % 80 % 17 % OVERALL RATING 32 % 14 % 7 % OVERALL RATING 6 . 9 MINDSET APAC DIGITAL MARKETING PERFORMANCE 1 . 6 4 . 9 MARKETING READINESS MARKETING SKILLS DASHBOARD 2013 53 % 15 % 38 % 23 % 3 . 2 OVERALL RATING ORGANIZATIONAL ALIGNMENT 12 % Believe digital marketing will drive competitive advantage Believe customer preference and digital dependency drive adoption of digital marketing Believe mobile device proliferation and appeal drive digital marketing Believe digital marketing better engages and activates audiences High or progressive level of maturity Currently measuring and testing High or reasonable ability to measure ROI Using analytic and reporting technologies Dedicated director of digital or interactive marketing Dedicated and experienced in-house digital marketing analysts Agency is extremely effective across strategy, execution, and measurement Data is integrated throughout the marketing life cycle Strong senior management support; receptive to piloting and testing IT is a big contributor and partner in selecting and deploying digital marketing Strong digital marketing champion on leadership team Channel and sales teams are pushing for more digital marketing spend 6 . 8 MINDSET 3 . 7 ORGANIZATIONAL ALIGNMENT 5 . 8 MARKETING READINESS 2 . 3 MARKETING SKILLS INDIA 6 . 3 MINDSET 1 . 7 ORGANIZATIONAL ALIGNMENT 3 . 9 MARKETING READINESS 1 . 8 MARKETING SKILLS KOREA 6 . 6 MINDSET 3 . 8 ORGANIZATIONAL ALIGNMENT 5 . 0 MARKETING READINESS 1 . 4 MARKETING SKILLS SINGAPORE 7 . 1 MINDSET 2. 1 ORGANIZATIONAL ALIGNMENT 3 . 2 MARKETING READINESS 0 . 67 MARKETING SKILLS HONG KONG 6 . 7 MINDSET 2 . 5 ORGANIZATIONAL ALIGNMENT 4. 0 MARKETING READINESS 0 . 82 MARKETING SKILLS CHINA 4. 4 ORGANIZATIONAL ALIGNMENT 5 . 8 MARKETING READINESS 2 . 0 MARKETING SKILLS 7 . 6 MINDSET AUSTRALIA
