Adobe ConnectED Donation Program

Seeding Creative Awakening in India with Adobe

Adobe & India

Over 85% Piracy* on Adobe

Opportunity Size 1m subs

*BSA published figures piracy are at 64% ** As per Adobe Data and marketing insight

Every 5 point reduction in piracy will double our output

Creative Education as a medium to reduce piracy

Adobe in Education

Hobby

Extracurricular

Rampant Piracy

No Design Mark

Peanut Salaries

Creative Awakening in India with Adobe

India Education System

Mass Standardization

Testing & Exam Based

Left Brained - Backend of the

world

Change Coming – RTE, CCE, Make in

India

Activity Based

Integrated to Academics

Cross-curricular

Creative

Workshop’s

Facilitator Manual

Intro to tools

2 year CSR approach

Behance & Competitions

Adobe Certificate

Seeding Creative Education in India

CurriculumCreativity Partner

Stud

ent P

ortfo

lio

Adobe Apps

1.5m Schools

7m teachers

210m students

75% Public

25% Private

50k One Time 50K per Qtr Donation 10k pa to administer Competition & Certificates

Investments

Immediate ROI & Secure future (2 options)

Attempt CSR in 10,000 Schools

10% get to active use every 1 year

30k Additional Units every 2nd year

Sales Coverage in 1500 schools

20% convert 10k additional Units in 1 year

• Avg estimation of 30+ units per school• Investment requested is conservative

Connected Donation Program- One time Curriculum integration- Free Educ units for 12 to 18 mths- 50k per Qtr seed investment every year to execute- One year Cost of donated software across 10k schools + PR + Mktg

Sales Outreach to Creative India• One time Curriculum Integration• 50k per Qtr for creativity workshops • 25k per qtr for Telesales investment to run the program

OPTION 1(Recommended)

OPTION 2(Slower Sales Approach)