© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager MobileThomas Balduff, Head of Mobile Central Europe
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
6 AM 7 AM 8 AM 5 PM 8 PM 11 PM
WAKE COMMUTE WORK COMMUTE ENTERTAIN READ SLEEP
Source: @Lukew© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Wieviele SmartPhones gibt es weltweit? 2.500.000.000
Wieviel mal schaut der Mensch im Durchschnitt auf sein Handy pro Tag? 200x
500,000,000,000mobile moments per day
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The Promise of Mobile Apps
4
Banking Apps sind heute sicher, aber werden nicht für Neukundengewinnung genutzt! (CSC Studie “Mobile Banking”)
Kundenerlebnis “CX”
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
SocialAudience Scale
Mobile WebAudience Referrals
AppsDeep Engagement
& Experience
The Financial Mobile Landscape
5
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81%
of execs think mobile apps are integral to their org and business
85%
believe mobile apps will be the dominant interface for the future
Source: Accenture, Growing the Digital Business: Spotlight on Mobile Apps 2015 Survey of 1,925 senior executives in digital strategy positions
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What makes apps different?
Offline & Experience
Device “Real Estate”
Device Storage
Notifications
Deep links
iBeacons
Sensors Camera Geolocation Touch ID Gyro Compass
All other APIs and Sensors that Apple, Google & Microsoft are building into their devices and OSs
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What makes apps different?
If there is a reason for an audience to do this, you have unprecedented access to that audience.
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The Challenge of Mobile Apps
9
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It’s fragmented and complicated
10
App Prototyping for UX Design
UX/UI Designer
(MADPs)Mobile App Development Platforms
Developers
IT Department
Point App Services
Contractors/Consultants
System Integrators
Niche Companies
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And it’s expensive, especially compared to the web
$13.5B
10% 9%Building &Maintaining Websites
8%
2xIT spends more than of its tech budget on apps than websites
VS.
And spends more than annually on contractors to keep up with building and maintaining apps.
Source: The Global Tech Market Outlook For 2015 To 2016”, Forrester, January 2015
Building Apps
Maintaining Apps
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Source: Gartner, June 2015; http://www.gartner.com/newsroom/id/3076817
“Through 2017, the market demand for mobile app development services will grow at least five times faster than internal IT organizations capacity to deliver them.”
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Mobile
13
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Mobile
A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility and integrates with Adobe Marketing Cloud for app measurement and optimization.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Build. Manage. Measure. Optimize.
Create Your App ExperiencePull existing assets or create new content & bring it all to life in an engaging app experience.
Connect Your DataBring in valuable customer and product information by integrating with third party APIs and critical business systems.
Manage & Publish AppsOne unified dashboard lets you control all of your company’s apps, & publish across platforms and devices.
Measure Your ImpactBuilt-in analytics show how your app performs and your audience responds so you can refine content and see ROI.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Sources First data point: IDC Survey, November 2015; second data point: metric from Adobe ROI calculator validated by IDC
61%
of execs still struggle to deliver an integrated brand experience
23%
by delivering a seamless web and mobile app experience with
Experience Manager Mobile
uplift
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Leverage Content for Mobile
Leverage content in Experience Manager for mobile channel
Workflow APIs for custom systems
Use CRM and ERP for personalization and data capture
Integrate PIM for scalable product catalog apps
Creative Cloud and Document Cloud integration
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Source: Results are from existing Adobe customers who moved from native app development to Adobe Experience Manager Mobile
9-18months
is the avg time it takes to build and deploy native apps
70%faster
time-to-market with Experience Manager Mobile
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Build and Extend Apps
Apps for iOS, Android, Windows, Web
App design tools for rapid time to market
Cordova device APIs and custom plug-ins for all banking requirements
19
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to update and maintain an app over its lifetime
$850K-$1.5M
reduction in cost over the lifetime of an app with
Experience Manager Mobile
67%
Source: C Survey, November 2015
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Manage Apps
Centralized interface for managing apps across the enterprise
Manage existing and new apps, native or hybrid
Over the air app updates bypassing app resubmission overhead
21
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Source: 2015 B2C Content Marketing Trends—North America: Content Marketing Institute/Marketing Profs
77%
of marketers experience lack of success in tracking ROI or don’t
track ROI at all
Built-in Adobe Analytics deliver powerful insights
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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Measure & Optimize
Engagement & targeting through app messaging
Adobe Target integration
Adobe Analytics integration
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Manage Existing Applications
Import App
UpdateApp
Design
Create & Manage Content
Deliver Content to App
MarketerDeveloper
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Ongoing Application Lifecycle Management
Update AppScreens and
Content
Deliver Updates to
App
Send Update Notifications
Engage with In-app
Messages
Analyze with Adobe
Analytics
• Marketers are in-control of on-going application lifecycle management
• Rapidly update application content
• Send notifications and in-app messages
• Understand application usage / analytics
• Optimize content based on analytics
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe Experience Manager Mobile
Adobe Creative CloudAdobe Document Cloud
Inventory andProduct Systems
CRM/ERP Systems
Custom Workflows
Mobile Apps
Adobe Marketing Cloud
Assets and ContentManagement
App Preview
App Prototype and Design Extensibility
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Experience Manager Mobile for Financial Services
30
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Experience Manager Mobile for Financial Services
Retail Banking
Retail Brokerage
Wealth Management
Asset Management
Life/Annuity Insurance
Property Insurance
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Beispiel: BNP Paribas
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2016 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.