Adobe Marketing Cloud User Group - Montreal Chapter!

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Welcome to Valtech

Adobe Summit ’17Takeaways

Alberto VazquezAdobe Marketing Cloud Practice LeadValtech Canada

What an exciting event, while the actual AEM 6.3 new features are a great leap to the enablement of true omnichannel experience management with the addition of content services and experience fragments, my coup-de-coeur goes to two sneaks: marketingVR and JourneyAI.  I know that with the disclaimer being straight to the point: these are innovation lab experiments and not features, it validates the direction we're going with some of our projects in VR and immersive retail experiences. 

The #mktgVR sneak clearly demonstrates how a powerful platform like AEM and the newly unveiled Experience Cloud can adapt to new channels extending the already functional features that we leverage for creating and managing content, campaign orchestration and personalization. 

The #journeyAI sneak exemplifies how powerful AI can be when the context, measurable goals and data points are clearly defined in the user journey. Using sentient analysis to identify what points of contact need a little help, and doing something about it, is the future for always-on optimization.

True, we are still far off from walking all over with VR headsets so the real application of placing video ads on moving objects in a VR setting may not apply to most VR retail experiences, the capabilities of rendering a retail experience that is adaptable and personable on the fly are real in multiple cases. Having the connectivity to and ability to identify not only what products may be comparable, but proposing amd displaying the features that are most relevant for the user in the experience makes our job as engineers of emotional experiences more powerful. Its time to truly embrace innovation and be open to rethink our models and operations from the customer-in, and we have the tools to do so, #nogutsnoglory

Experience CloudComprised of Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud

Expanding the content flow from content fragments in AEM controlled experiences all the way to external interface-less devices

Artificial intelligence is permeating the Experience cloud to bring capabilities such as marketing attribution and intelligent recommendations to name a few. 

AEM Content Fluidity

Intelligent services

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SOLUTIONS

Campaign Target PrimetimeExperience Manager AnalyticsSocial Audience Manager AMO Search

Analytics CloudMarketing Cloud Advertising Cloud

AMO DSP AMO DCO

People Places Assets Mobile Activation

Core Services

Adobe Launch | Client Side Service

Adobe Sensei | Data Science

Experience Data Models

Platform & Infrastructure Services

Content Data

PLATFORM

EXCHANGE & ADOBE I/O

Fluid Experience Content Flow

Experience Fragment

Happy Hour Mobile Variant

Happy Hour Screens Variant

ContentFragment

Happy hour promotion

ContentService

Happy hour JSON

Mobile App Experience

Welcome

Happy Hour Exp. Fragment

Offer 2

Offer X

AEM ScreensExperience

Offer 1

Happy Hour Exp. Fragment

Offer 2

Offer X

S4001 - Fluid Experiences:Re-usable experiences for any channel, screen, and devicehttps://adobesummit.lanyonevents.com/2017/connect/sessionDetail.ww?SESSION_ID=4001

Intelligent Services

⧁ Auto TargetFrom segment based personalization to individualized targeting

⧁ Enhanced Smart TagsAuto tagging by image recognition is more advanced

⧁ Enhanced Anomaly Detection and Contribution Analysis Intelligent Alerts, Automated Advertising Insights, Anomaly Detection and Lookalike Modeling.

thank you