Date post: | 06-Dec-2014 |
Category: |
Technology |
Upload: | context-optional |
View: | 3,009 times |
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© C
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[email protected] • www.contextoptional.com • 415.738.7997 • 625 Market Street, 14th Floor., San Francisco, CA 94105
ad:tech San Francisco
McDonald’s Gets Social with Monopoly on FacebookApril 2010
04/10/2023
© Context Optional, Proprietary & Confidential2
Branded Gaming Inside Facebook
Objectives:
Bring one of the most recognizable promotions of all time onto a new platform (Facebook)
Ensure security and scalability with millions of dollars at stake
Encourage sharing
© Context Optional, Proprietary & Confidential3
Don’t Forget the Stream
Solution:
Encourage Status Updates
Get into the News Stream
Reward Sharing
© Context Optional, Proprietary & Confidential4
Results
More Than 300k users
Nearly 2.5 million pageviews
400k application visits
6k fans allowed the app to updatetheir status
© Context Optional, Proprietary & Confidential5
Questions?
Kevin Barenblat, co-founder and CEO
[email protected]| +1.415.738.7997