Date post: | 08-May-2015 |
Category: |
Technology |
Upload: | patrick-mork |
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The Apps Explosion: Opportunity for brands
GetJar is the world’s 2nd largest app store
• Appsolutely Everything– Supports 2200+ phones– 70,000+ free apps – 90M downloads per month– 1 billion downloads to date– 200+ countries
• App / Site Publishing and Promotion for content owners
– Free distribution– Pay-Per-Download
distribution– App / site promotion
2
Providing distribution for some of the biggest brands…
3
Internet Players Games & Entertainment Social Networking
In an industry that will reach 50 bln downloads by 2012
4
92%
CAGR
March 2010, Chetan Sharma Consulting
All this is driven by content hungry consumers
Confidential5
18-34 years61%
18-34 years61%
Male70%Male70%
Download Min.
3-4 times week60%
Download Min.
3-4 times week60%
Have downloade
d apps with ads
65%
Have downloade
d apps with ads
65%
Use mobile Internet
more then Internet
69%
Use mobile Internet
more then Internet
69%
Source: GetJar research poll, 1000 users Q4 2009. GetJar demographic
42% using apps while at home
42% using apps while at home
Top apps downloaded on GetJar in August
1. Facebook – social networking
2. Ebuddy – social networking
3. Opera mini - browser
4. Nimbuzz – social networking
5. Google – search
6. Mig33 – social networking
7. Yahoo! Mobile – News / search
8. My-player –
9. Bitstream Bolt – browser
10.Yahoo! Mail - email
Confidential6
However, being successful is not child’s play…
• Over 4,000 different handsets
• At least 8 different platforms to develop on
• More then 48 different app stores
• An estimated 425,000 apps alone in the App Store, Android Market and GetJar
• Multiple marketing tools including Ad Networks, SMS, MMS, Bluetooth, QR codes…
Confidential7
Consumer marketing – Just App it!
Confidential8
APP IT! is a unique link created when you upload your app / site to GetJar
It’s provides you with one, single destination to tell
consumers where to get your app or access your site
regardless of their phone make/model”
Facebook: App it! off a mobile site
Confidential9
Step 1:Placed the App it! link on
their mobile site
Step 2:The consumer clicks the link and is taken to their
page on GetJar
Step3:GetJar serves them the
most appropriate app for their handset
App it! increased downloads more then 10x
10
• Uploaded their site in March 2009
• Placed the App it! link on their site in Sep
2009• Downloads went from
80,000 / week to 1.5 million!
Associated Press: Just APP IT! with email!
• As part of the World Cup the Associated Press wanted to promote it’s apps to users using email
• They uploaded their apps and mobile site to GetJar
• Once uploaded they incorporated the link to their APP IT! in an email campaign to several hundred thousand subscribers
• The resulting email campaign achieved a 20% click through from consumers
Cnectd: App It! through Twitter
Confidential12
• Uploaded iPhone, Android and BB
apps• Placed App it! on
their website•Tweeted the link• 600,000 dl’s in 6
days
App it! can be used on a website (example)
Confidential13
In-store marketing – It’s all about placement
14
• PPD: sponsored apps on GetJar• Google ad sense type ad service. • Bid for premium visibility to increase
downloads. • Successful bids get premium listing • Pay only for successful downloads
• Channels: GetJar.com and m.GetJar.com, as well as through channel partners like Sprint, Rogers and Sony Ericsson PlayNow Arena
• Targeting: Bid for downloads by geography, by handsets and by carrier
m.getjar.com
Case study: Google
• Goal: Google was looking to reach a global audience with it’s Google Mobile App application
• Google Mobile App (“Google”) was posted on GetJar and started with 43,000 downloads/month, organically, without promotion.
• Solution: GetJar Pay Per Download campaigns were deployed in 2 phases
• Results: Google now receives over 1,000,000 downloads/ month
• Downloads to date: 14.6 million
15
Background and Results Monthly download evolution
First PPD
campaign
First PPD
campaign
2nd campaig
n (x3 budget)
2nd campaig
n (x3 budget)
Case study: Snaptu
• Goal: Quickly grow user base to attract higher cpm’s for advertisers to place ads in their app. Looked for global distribution
• Product: Cross platform app that aggregates a users favorites social networking widgets in one place for easier access
• Solution: Launched multiple PPD campaigns in two phases. Bids targeted by market and multiple campaigns run highlighting different services in the app
• Downloads to date: 5,200,000
16
Background and Results Monthly download evolution
First PPD
campaign
First PPD
campaign
2nd campaig
n (x3 budget)
2nd campaig
n (x3 budget)
Conclusions
• Apps are becoming big business with estimates of an industry worth $32 billion by 2015
• GetJar stands at the center of this explosion as the only cross platform app store
• Marketing apps requires focus on both driving consumers to destinations where they can get apps and marketing within the stores once they get there
• GetJar’s App it! services helps brands / agencies market their apps while not having to drive users to multiple different app stores
• Pay-Per-Download is a Google ad sense-like service to get premium visibility for apps while only paying for the downloads you get
Confidential17
GetJar Networks Inc. 1510 Fashion Island Blvd, suite
300San Mateo, California
94404 USA
Patrick MorkChief Marketing [email protected] www.getjar.com
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