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ADTIMA CREDENTIAL 2019
ADTIMA CREDENTIAL
2019
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA OVERVIEW01
02
03
04
ADTIMA SERVICES
SUCCESS STORIES
CONTACT
OUTLINE
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA OVERVIEW
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA IS A PREMIUM PUBLISHEROwns top online platforms across Vietnamese passion points
#1 music streaming platform
Zing MP3
#1 news aggregator
Báo Mới
#1 messaging app
Zalo
#1 online newspaper
Zing.vn
Premium
Mobile
DiverseTop video on demand platform
Zing TV
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA IS A PREMIUM PUBLISHEROwns top online platforms across Vietnamese passion points
#1
MESSAGING APP
#1
ONLINE NEWSPAPER
#1
NEWS AGGREGATOR#1 MUSIC STREAMING
PLATFORM
TOP VIDEO ON
DEMAND PLATFORM
All-in-one mobile platform
Branded & Service account
Public Service
O2O Solution
Credible source of online news and update
Professional Journalists
Apply technology for new reading experience
Diverse information & topic
Provide latest news on hot topics
Personalized content
based on user behaviors and reference
Continuously update news
Extremely high number of repeat usage daily: 15 times/user
Top reputed music chart
Provide advanced music experience
Own exclusive patterned content
Multi-device experience
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA HAS A HUGE COVERAGEWith 45M+ Monthly Active Users
2016 2017 2018 2019
+14%
+16%
+14%
50+millions
Adtima is the largest digital
ecosystem in Vietnam that can
reach almost 80%Vietnamese digital users.
Monthly Active Users
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA COVERS DIFFERENT SEGMENTSAge, gender, location
56%
Male
44%
Female
(*) Urban: Top 70 cities(**) Rural: Exclude top 70 cities
52%48%
Urban (*) Rural (**) 10%
25%
29%
23%
12%1%
13-17
18-24
25-34
35-44
45-64
65+
@2018 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA SERVICES
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
ADTIMA SERVICESProvides multi integrated solutions for business growth
Diverse
content
platforms
Guarantee
your brand
safety
Increase your
brand
credibility
01 Media Solution
02 Communication Marketing
03 Performance Marketing
04 Business Solution
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
Across Adtima
Audiences NetworkOFFER VARIOUS MEDIA SOLUTIONS ON OUR
ECOSYSTEM:
• Standard & Rich Media Display
• Native Ads
• Video & Audio Ads
WHY CHOOSE IT?
• Various buying model
• Fully control target segment with DMP
• Transparent metrics and data by supporting
third party tracking
Media Solution
Demo
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
Native Approach
To Right SegmentsOFFER HIGH QUALITY CONTENT SOLUTIONS AND
PLATFORMS:
• Branded PR
• Content Marketing
• Music Marketing
WHY CHOOSE IT?
• Quality articles and experienced journalists
• Multi-purposed platforms & channels to help
distribute content effectively
• Natively create relevant content based on
local insight
Communication
Marketing
Demo
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
Omni-channel
Optimization ApproachOFFER LARGE AND QUALIFIED INVENTORY TO GET
DESIRED LEADS:
• Arrival
• Lead / Acquisition
• Engagement
WHY CHOOSE IT?
• Large pool of audience data spreading
various segments, including niche one.
• Increase performance with different creative
ads format and methods.
• Precise targeting with DMP
Performance
Marketing
Demo
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
Drive Sustainable
Business Growth
OFFER INTEGRATED CRM SOLUTIONS ON ZALO :
• Customer Care
• O2O – Online to Offline
WHY CHOOSE IT?
• Build bridge to nurture customer loyalty
• Save operation cost while not compromising
efficiency
• Maximize servicing values
Business Solution
Demo
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
SUCCESS STORIES
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
COCA-COLA
360 DEGREE WISHES
Want to ignite the feeling of new beginning in
the mind of teenagers, Coca-cola partner with
Zalo to provide a platform for teenagers to
send wishes to their loved ones. In return, they
received complimentary lucky money.
SUMMARY
99% reaches to Vietnamese teens
36K participants
103K+ generated wishes
+0.66 brand love score
PERFORMANCE
Innovative Media
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MIRINDA KEM NGON
XOẮN LƯỠI
The new product “Mirinda Soda Kem” wakes
up and reaches to the wide range of young
customers through Audio Ad on Zing MP3.
Sound media solution is considered as novel
idea bearing the spirit of youthful vibration.
SUMMARY
4M+ reach on Zing MP3
7% CTR
PERFORMANCE
Audio Ad
Demo
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
HUAWEI
SÀI GÒN 2018
A photo contest organized by Huawei and Zing.vn
to promote Huawei P20 Pro key feature. This
campaign leverage Zing.vn advantage – a trust-
worthy news channel with huge number of loyal
readers to bring new looks of Saigon to audiences
through Huawei lens.
SUMMARY
2000+ submissions
202% ROI
PERFORMANCE
Content Marketing
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
STING
ASIAD 2018
By hijacking the biggest regional sport event -
ASIAD 2018, Sting was strongly associated with
the fighting spirit and enthusiasm, not only from
the athletes but also the supporters. Leveraging
the advantages of Adtima and Zing.vn, Sting
has given audiences exciting experience by
real-time ads and always-updated news.
SUMMARY
600 articles
63M+ views
PERFORMANCE
Content Marketing
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
HIGHLANDS
VOUCHER DISTRIBUTION
When launching a new product named Phin sua
da, Highlands wanted a solution to encourage
target group to try their new product because
coffee drinkers would return and order the type of
coffee they already tried once.
SUMMARY
22M+ reach on Zalo
14K followers
175% e-voucher receive
PERFORMANCE
Lead / Conversion
@2019 Adtima Proprietary and Confidential - Do not duplicate or distribute without written permission
COMMCREDIT
INTELLIGENT CRM MODEL
To optimize loyalty for current customers and
approach potential customers, CommCredit and
Adtima built Zalo OA as the main channel for CRM
Integration and hyper-targeting ads.
SUMMARY
310% ROI
70K+ views
30% operation cost saving
PERFORMANCE
CRM Model
Block B2 Sarimi Building
74 Nguyen Co Thach, Dist. 2, Ho Chi Minh City
Email: [email protected] | Website: www.adtima.vn
Hanoi Branch
5th Floor, D29, Cau Giay New Residence, Yen Hoa Ward, Cau Giay Dist.
Hotline: (+84) 904 910 123
THANK YOU!
