The Complete Business System for Publishers

Product Roadmap // Fusion 2.3 and beyond

Adtoma Fusion

Adtoma FusionV 2.3 Roadmap, January 2011

Top 12 New Features:1. Upgrade Inventory forecasting

2. Modification Contact Card view.

3. New Multi-select zone selector

4. Modification Status & Progress Dashboard

5. New Order Conflict

6. New Retargeting (internal)

7. New Retargeting (external)

8. New CPA (Post View, Post Click, Counter Action + Sales Action)

9. New Page-cap / page imp. for Single-Space Tag

10. New Custom-event reporting

11. New Minimize seeker panel

12. New Error logs

2011 Q1 Roadmap1. New Workflow / Access rules engine.

2. New Email Proposals & Orders

3. New Online approval sign-off

4. New Schedule and Email Reports

5. New Purchase Commitment / Deposit Agreements

6. New Draft Proposals

SimplerTraditional systems use complicated menus and pages of features that you usually don’t even use, but Fusion is a system designed around the user. Fusion has replaced complicated main menus with 4 simple buttons. You only see what you need, when you need it; nothing more. And if you want to find a person, company, or order, you merely need to type in the global seeker.

FasterFind anything in the global seeker with results-as-you-type. See detailed delivery reports at any level of an order instantly, with one click, in the order screen itself. See budget and sales information for any person or company with one click. See the performance of each publisher zone with the same selection tool used in creating an order. See all your inventory color-coded, so you can analyze months of sales instantly. Complete an order in a minute. Become a confident user in 20 minutes or less.

SmarterTraditional systems show a pile of features and let you do the work. Fusion’s features have been designed to eliminate mistakes and reduce the steps needed to perform even advanced tasks. Let Fusion do the work. Displays are visual instead of text. Information can be sorted and grouped to make it easier to read and use. Smart links are provided from one area of Fusion to another to save you time. Color-coded inventory and a visual media-tree let you see the performance of the whole network instead of analyzing huge tables of numbers, all while you create a quotation.

Vision

How many systems should it take to run an

Ad Business?

We believe it should only take One.

Everything in one place. AdtomaFusion brings all the tools toall the people who need them.Contacts, order, reports andbusiness communication. Make allthe smart decisions, quickly andeasily.

Fusion 2.3

Top-12 New Features

1. Inventory Forecasting

Reworked inventory forecasting module:

Time-to-load improvements

(example from 30-40 seconds to 2-3 seconds)

2. Contact Card

3. Multi-select zone selector

4. Status & Progress Dashboard

5. Order Conflict

6. Retargeting (internal)

Used to deliver ads to users who have previously visited a specified Media Zone

- x times

- this / last

- Day / Week / Month

7. Retargeting (External)

Used to deliver ads to users who have previously visited the Advertisers web page.

And matches the Advertisers Category lable.

8. CPA(Post View, Post Click, Counter Action +

Sales Action)

9. Page-cap / page imp. for Single-Space Tag

This function now makes it possible to Page Cap ads even when using Single Space tags (either

in-page or redirect)

Further, this function improved inventory forecasting as as only 1 Page Impression is

counted even if multiple Single Space Tags are called from one page.

10. Custom-event reporting

Added reporting information for special Ad events such as:

Play

Expand

Close

Click2, etc.

etc.

11. Minimize seeker panel

12. Error log

Client error loggs can now automatically be sent to us.

Road Map Q1 2011

1.New Workflow / Access rules engine.

2.New Email Proposals & Orders

3.New Online approval sign-off

4.New Schedule and Email Reports

5.New Purchase Commitment / Deposit Agreements

6.New Draft Proposals

Adtoma:

Adtoma is an independent and privately held company based out of Stockholm, Sweden.

Our vision is to make the Simplest, Fastest and Smartest business system for online media publishers to manage all aspects of their revenue streams, giving both management and front-line staff the tools to do their jobs efficiently.

Adtoma employ state-of-the-art technologies, design philosophies and development methodologies to create the most innovative system in its field.

Simpler | Faster | Smarter

Adtoma ABNybrogatan 15

114 39 StockholmSweden

sales@adtoma.comwww.adtoma.com