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Adult-student Websites: A "Best of the Best" Review

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Bob Johnson Consulting, LLC Bob Johnson Consulting, LLC 1 Adult-friendly Websites: Adult-friendly Websites: A “Best of the Best” A “Best of the Best” Review Review ©Robert E. Johnson, Ph.D. 2010 ©Robert E. Johnson, Ph.D. 2010 Marketing to Adult Students Marketing to Adult Students Education Dynamics – Aslanian Education Dynamics – Aslanian Conferences Conferences Chicago, Illinois Chicago, Illinois June 3-4 , 2010 June 3-4 , 2010
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Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 11

Adult-friendly Websites:Adult-friendly Websites:A “Best of the Best” ReviewA “Best of the Best” Review

©Robert E. Johnson, Ph.D. 2010©Robert E. Johnson, Ph.D. 2010

Marketing to Adult StudentsMarketing to Adult StudentsEducation Dynamics – Aslanian ConferencesEducation Dynamics – Aslanian Conferences

Chicago, IllinoisChicago, Illinois

June 3-4 , 2010June 3-4 , 2010

22Bob Johnson Consulting, LLCBob Johnson Consulting, LLC

22

5 key points about anything online…5 key points about anything online…

People are impatientPeople are impatient

People are impatientPeople are impatient

People are impatientPeople are impatient

People are impatientPeople are impatient

People are impatientPeople are impatient

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 33

Major reason people go to a website…Major reason people go to a website…

Complete a taskComplete a task

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 44

The Golden Rule…The Golden Rule…

5 seconds to connect5 seconds to connect

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 55

Easy to find academic programs…Easy to find academic programs…http://www.devry.edu/http://www.devry.edu/

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 66

Easy to find online programs…Easy to find online programs…http://bit.ly/b5ltBnhttp://bit.ly/b5ltBn

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 77

Easy to scan academic programs…Easy to scan academic programs…http://www.worldcampus.psu.edu/iMBA.shtmlhttp://www.worldcampus.psu.edu/iMBA.shtml

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 88

Online transfer credit estimator…Online transfer credit estimator…http://www.iup.edu/upper.aspx?id=74017http://www.iup.edu/upper.aspx?id=74017

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 99

Special landing pages for ads…Special landing pages for ads…http://www.cuny.edu/academics/programs/summer-in-the-city.htmlhttp://www.cuny.edu/academics/programs/summer-in-the-city.html

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1010

Videos to tell your student stories…Videos to tell your student stories…http://www.kenan-flagler.unc.edu/programs/emba/advance/balanchttp://www.kenan-flagler.unc.edu/programs/emba/advance/balanc

e.cfme.cfm

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1111

Online learning guide…Online learning guide…http://www.linfield.edu/dce/online-college-guide.htmlhttp://www.linfield.edu/dce/online-college-guide.html

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1212

Positioning by price…Positioning by price…http://www.mbaregis.com/tuition-finaid.phphttp://www.mbaregis.com/tuition-finaid.php

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1313

Easy to read payment options…Easy to read payment options…http://extended.nau.edu/PaymentOptions.aspxhttp://extended.nau.edu/PaymentOptions.aspx

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1414

Strong social media connection…Strong social media connection…http://www.phoenix.edu/students/online_communities.htmlhttp://www.phoenix.edu/students/online_communities.html

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1515

Encourage referrals…Encourage referrals…http://www.waldenu.edu/refer/http://www.waldenu.edu/refer/

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1616

Easy navigation for the military…Easy navigation for the military…http://www.saintleo.edu/http://www.saintleo.edu/

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1717

Highlight benefits for military…Highlight benefits for military…http://www.capella.edu/armed_forces/armed_forces_index.aspxhttp://www.capella.edu/armed_forces/armed_forces_index.aspx

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1818

Keep live chat simple to start…Keep live chat simple to start…http://www.phoenix.edu/http://www.phoenix.edu/

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 1919

Easy to find inquiry form…Easy to find inquiry form…http://www.waldenu.edu/http://www.waldenu.edu/

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2020

Easy to complete inquiry forms…Easy to complete inquiry forms…

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2121

Send a human response…Send a human response…

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2222

Blog from the president…Blog from the president…http://www.theother85percent.com/http://www.theother85percent.com/

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2323

A closing point for the future…A closing point for the future…

Hint: the future is now.Hint: the future is now.

If not now… 2011.If not now… 2011.

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2424

Plan for mobile access…Plan for mobile access…http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-http://doteduguru.com/id5154-best-of-the-mobile-higher-ed-

web.htmlweb.html

Bob Johnson Consulting, LLCBob Johnson Consulting, LLC 2525

Thank You!Thank You!

Bob Johnson, Ph.D.Bob Johnson, Ph.D.PresidentPresident

Bob Johnson Consulting, LLCBob Johnson Consulting, LLCMarshall, MI 49068Marshall, MI 49068

248.766.6425 248.766.6425

[email protected]@bobjohnsonconsulting.comCustomer Carewords Website Research Customer Carewords Website Research

www.bobjohnsonconsulting.comwww.bobjohnsonconsulting.com


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