Fresh Your Day With Kroger
Dai Jia ADV 42012/1/14
Kroger is an American retailer store and noticed by most of Americans.
But how to promote the business even better?
Kroger
Know by everyone
Locate the store everywhere
Be the first choice for everyone
Big Idea
Everyone who lives at United States
Mainly focus on housewife They are people who determine what their family eat.
Target Audience
Social media (Facebook, YouTube, Twitter, etc…)
Internet marketing, Google Adwords, SEO (searching engine optimize)
Mobile Apps
Digital Strategies
Facebook, YouTube, Twitter, etc… Social media are crucial to promoting business,
and it influenced people’s daily life. Internet marketing and Google Adwords
Social media’s reach out are limit, using internet marketing to reach more target audience.
Mobile Apps Mobile apps are the most convenience and
easy access tool.
Digital Strategies
KPI – Key Performance Indicator
Measure performance are really important The sales should increase to 5-10% after a
certain time.
Check your status anytime You can check the status anytime by using KPI,
and adjust the tool to fit the business better.
Measure the Performance
We have to guarantee the extra digital promotion will not influence the normal company strategy.
Detail budget memo for Kroger. Based on the 2013 revenue, we planned 1/3 of
the cost to help in operating digital strategy Hire two employees to manage those social
media. The continuous update is critical for App
maintenance.
Budget
Understand why digital strategies are important
Using digital strategies to promote Kroger’s business
Apply the strategies step by step know you audience
apply digital strategiesmeasure the performanceknow your budget
Conclusion
Thank You