Date post: | 14-Aug-2015 |
Category: |
Presentations & Public Speaking |
Upload: | park-sung-hun |
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THE BRAND
• Luxury Brand• French fashion
house • Founded in
1854 by Louis Vuitton
• Over 3.2 billion dollars revenue
BIG IDEA
• Increase brand loyalty• Promote engagement with younger generation• Inform consumers the high quality of the
products
TARGET AUDIENCE
• Middle or high-income class
• Trendsetter• Early 20’s to late 60’s• Individuals who seek value
and quality
DIGITAL STRATEGY
• Social Media– Facebook, Instagram, Twitter, Pinterest
• LV’s official Website• Blog• Google Adwords
SEARCH ENGINE OPTIMIZATION
• Seasonal key words– February: gift for him/her, valentine’s day gift
ideas– May: Graduation gift, graduation shoes or belts,
mother’s day, spring look, getaway luggage– September: back to school, first day of school
look, college essential
KEY PERFORMANCE INDICATOR
• Product revenue• Number of pictures, twits and
hashtags• Track number of people visiting
websites
#IHEARTLV CONTEST• Post pictures of LV products on social media• #iheartlv • Select 5 most active followers• LV fashion show invitation