Date post: | 26-Jun-2015 |
Category: |
Social Media |
Upload: | danielle-kwiatkowski |
View: | 30 times |
Download: | 0 times |
CAMPBELL SOUP’SWomen on the go
CAMPAIGN
CREATED BY DANIELLE KWIATKOWSKI
Target Audience
WORKING WOMEN!Especially heavy commuters
Key performance indicators
Goal of Campaign:
Focus on the convenience of soup and how it can be the
ultimate food on the go
Study Found:
Fill time workers (40+) workers consume more can of
soup per week
Message of Campaign:
“ Fits in a car cup holder, no spoon!”
“Office woman- run errands during lunch- always on the go!”
Big idea!
Show women “on the go” with a Soup on the
Go in their hand
Tools & Tactics
Social Media:
Facebook, Twitter, Instagram
Google Analytics:
Listen to what consumers are saying
Google Adwords:
Use keywords such as “FAST”, “RELIABLE”, “GREAT TASTE”, “ON THE
GO”, AND “CONVENIENT”.
Budget
$2,000,000!
To sum it all up
Important factors to remember:
Focus is on women in the workforce!
Indulging into their hard work
Campbell’s Soup is proud of these working women
Fast, Reliable, and Convenient
Thank You!