Date post: | 09-Jul-2015 |
Category: |
Marketing |
Upload: | andrew-hall |
View: | 63 times |
Download: | 0 times |
Andrew Hall
Campaign Goal
• Increase online views
• Increase body spray sales by 10%+ in 3 months
• Promote and raise brand awareness overall
• Target and foster sales in the young adult male demographic (ages 16-20)
Advertising and Inbound Marketing
• Use social media to bring the customers to you, rather than search them out
• New viral style ad videos
• Interact with users tweeting about Old Spice
• Hashtags/promoted
• Employ iconic brand humor
• Get users interested
• Encourage “likes” and “shares”
• Coupons for “likes” (ex: 20% off online body spray purchase for liking and sharing page)
YouTube
•Viral and widely popular videos featuring the body spray line
•Provide links in the description to products
SEO
• Recognizable Domain
• Meta Tags
• Title Tags
• Search Engines
• Establish dominance
Google Ads
• Use SEO on heavily searched words
• Make discovery easy and effortless
Budget
• Old Spice spent $26 million on advertising in 2012 alone
• Spend ~1 mil for total campaign (facebook, twitter, adwords, SEO, YT ad)
Summary
• Employ powerful inbound marketing
• Enhance market positioning
• Increase body spray sales