By Sydney Reinholt

Background Founded in 1912 by Leon

Leonwood Bean. Stores in12 states in the

United States and 19 stores in Japan.

Sells apparel and outdoor equipment.

Target Market Men and women

between the ages of 35 and 55.

Interested in the outdoors.

Social Media Marketing Exposing the brand

through Facebook, Instagram, Twitter, and Pinterest.

Fast, easy, and cheap way to get information to consumers.

Any Weather Anytime L.L. Bean has items for any

season and all kinds of weather.

We will want to make that a focus for advertising to help target a wider variety.

Google Adwords Using keywords like “Bean Boots” and “Fishing Equipment”

helps us touch base on both general and specific products.

Campaign Goals Inrease brand awareness Create an easy and effective way

for consumers to retrieve any information they please on L.L. Bean.

Key Indicators Measure impressions. Keep track of web spending. Monitor purchases made by consumers.

Cost For Google Adwords. Someone to manage the sites. Not too costly because actually using

social media sites is free.

Summary We want L.L. Bean to

be a more common brand name.

People should know what they sell, where they sell it, and why it is such a great brand.

Expand the company.