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FILM PROJECT EVALUATION
By George Morgan
CHOOSING TO DO A FILM
• I decided to do a five minute film because I wanted a challenge, even
though a trailer would be difficult a film generally has more shots and a
longer narrative than a two minute trailer.
In this project I want to allow my
audience to be on the edge of
their seat but to also leave them
wanting to find out more, a cliff
hanger or an anti-climax.
Intensity!!!
GENRE: ACTION THRILLER
changing the narrative has
also made the film more
emotionally concentrate and
character driven
I decided to change the narrative from being
about an American politician to a sub-genre,
Action thriller…
. My old narrative was also about
an American politician, meaning it
had to be based in America, and
lastly I wasn‟t able to gather
enough actors who could speak
with a believable American accent
in my film.
Conventions of a thriller and
action are appealing
Such as:
• extraordinary situations
that summon an
emotional thrill
• Conventionally characters
come from humdrum
life, and are swept into a
unforeseen circumstance
• Constant battle if physical
or mental between
protagonist and
antagonist, however
protagonist always wins
• Plot twist are a convention of
thrillers.
• The protagonist is hit with a difficult
situation, and us as audience are
forced to think whether they will
overcome the situation
• Modern conventions include the
death of a character close to
protagonist seen as good. This
then gives protagonist a purpose to
drive narration on.
I saw this in modern remake of
film „Hansel and Gretel: Witch
hunters‟. A relationship was
created between character and
protagonist, so following death;
sympathy and emotional theme
included
Looking back at this choice its very likely I unconsciously included part
of the narrative from „Hansel and Gretel: Witch Hunters‟ which is a
conventional action thriller. In my narrative they then decided to go after
the killer and when they meet all together, the story takes a turn for the
worst (plot twist) and the truth is revealed causing death among the
least likely of people.
leaving a brother and
sister to fend for them
self
Bruce and Tina‟s parents are brutally
killedThey then set out, finding the
murderer.
8 years later
RESEARCH ON GENRE: DRAMA
• I did some research on the genre drama because some elements of the genre link into my film, even though its not a drama:
• Dramas are serious
• Plot-driven presentations
• Portray emotional and relational view to realistic characters, settings, life situations.
• Involving intense character development and interaction.
• A example of a conventional drama would be ‘The Book Thief’ or ‘Nebraska ’
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL FILMS? (CAMERA SHOTS)
• The use of a low angle shot on the antagonist allows him to appear more over powering and a threat to the
protagonist. this is a conventional shot in thrillers to establish character relationship
Sympathy is created for Protagonist by Having a mid-shot of protagonist being hurt.
I deliberately shot at this distance to put audience viewers uncomfortably close
Low angle mid-shot of batman in frame with antagonist.uncomfortably
close position to action
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS? (CHARACTERS)Researching my intended genre I paid attention to how the antagonist is created and how they are conveyed through the shot, meaning what does the director or camera man want us to feel
Notorious antagonist are very uncivilised and absurd in there own nature
Intrigue is created by ‘fear of the unknown’ . I used a cap to hide his identity, and a unclear shot of him.
Use of mask or face painting allows character to be anonymous
Gun being pointed at him, but he remains calm
Aimed to raise tension due to being so close, as if where sneaking up on him
Low angle
shot, making
object look
threatening
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS? (CHARACTERS)
Creating intrigue, I was influenced by this over the shoulder shot behind the character; not revealing his face
Close distance to anonymous character creates tension. May be seen as a unsafe distance for audience.
I also deliberately wanted the mise-en-scene to be dark, foreshadowing horror and terror to be associated with character.
I chose this way to introduce the antagonist because I saw it as the most effective way to conceal a identity.
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL FILMS? (CHARACTERS)
I also researched prolific protagonist and sidekick’s and observed a similar trait from all of them.
Establishing by a close up shot of protagonist struggling shows nobleness and braveness which conventional defines a hero/protagonist in an action film
I aimed to achieve like in the conventional shots above a sense of sympathy for the protagonist
high angle shot showing protagonist to be vulnerable and isolated with dead sister who had double-crossed him
Sympathy created
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS? (CHARACTERS)
What character traits do you like to see
about the protagonist and antagonist?
The protagonist should include: anger
problems caused by dark and traumatic past.
Hint of badness and for it to be a realistic
person.
The antagonist should include: mysterious
but also a realistic character. Having a hidden
weakness. Shouldn‟t be able to work him
out. Self-centred and unusual in appearance.
The Survey in evaluation stage
helped me create characters,
which directly effected the story
line outcomes
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS? (CHARACTERS)
Who do you expect to kill/ beat the antagonist
(3rd party, protagonist ect)? one person said it
should be the protagonist, another said the police.
Another answer was it should be a random person
I took this answer into
consideration which I did in my
survey during post
production, however I agreed to
allowing a 3rd party (The Police)
to kill the antagonist and arrest
the protagonist.
I did this because knowing thrillers conventionally have a plot
twist I wanted to also change the audiences perceived thoughts
of the protagonist suddenly finding a way to beat the antagonist
even though this is conventional.
So I challenged forms and conventions by allowing a 3rd party to
save the protagonist and showing him being arrested
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL FILMS? (CHARACTERS)
Two shots are conventional used to establish two or more characters having some type of relationship
Brother and sister
high angle shot with two shot, I aimed for audience to empathize with characters being scared, isolated which is conveyed through the high angle of where the camera is.
Sidekick relationship
Both shots characters have guns, aimed to achieve them looking heroic, in vogue and crowd pleasing
Mimicked this shot because
it clearly denoted unity and
character development of
two characters relationship
in a scary time.
I aimed to create the same
feeling in my film by using it
to create tension and
reliance on each other when
there father ran off to save
their mother.
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS)It is conventional for action/thriller movie to exaggerated the moment the antagonist and protagonist are face to face.
Includes view of the mise-es-scene
Close up
Extreme Close ups
Long shot
I aimed to add to the tense
atmosphere which this
shot was used.
This shot
enables
communication
of characters
emotions
through full view
of facial
expression
Creates clear
significance or
meaning of something
Eyes communicate
emotions
Aimed to create bitter
resentment between
characters
Establish amount of space
between characters
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL FILMS? (CAMERA SHOTS)
Camera shots can create tension.
over the shoulder shot with both the
protagonist and antagonist, to convey a tense
atmosphere
I had to frame carefully to achieve
correct over the shoulder shot
I aimed to have
a variety of over
the shoulder
shots that were
different in
distance, close
and far
Far
distance
Far distance
close distance
close distance
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS)
Watching many thrillers
with the sub genre of
either crime or action
really helped in the plot.
I learned that camera shots can
fool the audience and lead them in
the right or wrong direction
I had a low angle close
up of Tina's face whilst
saying “Bruce, we agreed
not to talk about it”
This was to create
suspicion of Tina
knowing
something the
audience don‟t.
Low angle
shot, creates
suspicion
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS? (MISE-EN-SCENE)
I arranged the mise-en-
scene to achieve continuity
such as family photos around
and low key lighting.
Mise-en-scene shows girl to be in
isolated alley way
Long shot shows her to
be isolated in a
hidden/detached area
Lamp in the
mise-en-
scene
connotes a
homely safe
feel
This creates tension
and allows the
connotations of an
event possibly
happening
Aimed to use a mise-en-
scene which looked
detached to create
sinister atmosphere
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES? (MISE-EN-SCENE)
I had to alter the mise-en-scene for
this scene which was originally in a
bedroom
I had to alter the plans
because the room was
out of use and it didn‟t
fit the .
Mentally which is evident through the dialogue.
“Are you sure you're ready for this” (script extract)
• I decided to pick the gym because it showed
two ways of Bruce and Tina preparing to find
the murder
physical
which is the
reason fore
them
exercising
In this scene
tension was
created
because they
spoke about
plot (getting
the
antagonist)
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS? (MISE-EN-SCENE)
I aimed to achieve a safe, calm family atmosphere.
Low key lighting creates a warmth,
Pictures, lamps in mise-en-scene allow copies real film allowing it to be more authentic
Allowed my characters to look parent-like (comfortable) mimicking the same in a real film
Low angle shot, creating a sense of safety because they look grand in frame
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES? (CAMERA SHOTS)
I achieved this
shot by sitting on
the table telling
the actor to walk
and point gun at
camera
I found this shot very effective
so I adapted it into my own
With this shot I aimed to achieve a
sense of urgency and wanting to
make the audience feel almost
involved by having gun being pointed
in their direction
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES? (CAMERA SHOTS)
I was able mimic this intended
shot with a low angle, close up
shot; which was done by using
a trolley at the end of the table.
• I aimed to achieve the feeling of being very close to the action from the
audience by using a close up shot
Character is in uncomfortable
position and camera distance
connotes him being helpless
I wasn‟t concerned about Bruces
head being cut off by the angle
of the camera because the man
being held down is the main
focus
And to allow this sense of isolation and helplessness form
the man I kept the camera on him for a while until a tracked
away, making the audience empathise with him
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION
STAGES? (CAMERA SHOTS)
I aimed to achieve tension with the
opening of the door
To achieve this I had to
accurately line the shot
before recording it so it
was framed correctly, and
I also used the filming
technique „Rule of thirds‟
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES? (CAMERA SHOTS)
A lot of my shots were
done because I wanted to
give the audience a „point
of view experience‟ I achieved this shot by
placing the camera
roughly at his
wrist, just like the one
above
Making audience feel as if there
holding the gun
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?
EDITING (TRANSITION)
I used the transition
tool „dip to black‟ at
the start so it starts
smoothly, rather
than abruptly
Opening in this style
allows the pace of editing
to be slow or quick,
depending on the time of
the transition
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?
Included a underscore,
made the music very slow
and peaceful
(sound)
Music was to
create a safe
atmosphere, no
sign of a threat
Tension created due to
increase of volume of
the doorbell and
footsteps
Also able to
arrange sound
levels, both
diegetic and
non-diagetic
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS? (SOUND)
In the last scene I also used music because by now I knew the I
could achieve a dramatic end by using music as an underscore
to play till the end
When josh walked in the scene and said „You're under arrest‟ I
started the music, so emphasis could be added to that line
I kept this music playing to the
end, I wanted to the end the film
on a tragic note; and I achieved
this by using emotional music from
youtube and leaving a cliff hanger
of what the police would do with
the protagonist by cutting of as
they walk away from the door
IN WHAT WAYS DOES YOUR FILM DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS/EDITING)
Three shot rule- conventionally used in scene with dialogue, used
to establish characters and there their positions on screen
Over the shoulder shot Over the shoulder shot
Long shot
I aimed to edit
conventionally (in this
exact order)
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS/EDITING)
I used a dip to black
transition and a clock to
show time passing
Clock symbolic for time
Next frame
Transition sets scene
for introduction of
antagonist
Introduction of
antagonist is in low
key lighting,
represents death
danger
The red line means „Time stretch‟. I used this tool
to slow time down to 75% making it more evident
that time has gone by.
This tool can also be used for exaggeration and
portraying to the audience that something is very
important.
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS/EDITING)
When antagonist rings
door bell I create tension
with heartbeat sound
Heartbeat runs
through for a while to
raise tension for
climaxI used a conventional
way to create
tension, by having a
brief silence after the
climax.
Gun shot
(climactic
noise)
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS/EDITING)
I copied this establishing introductory scene from state of play, which is a
thriller.
I did this to establish the
back story of the narrative,
which was for showing the
audience the death of
Bruce and Tina‟s parents
I also used the gun
shot sound as the
transition into the title
An introductory scene can
also be used as a pass in
time. I used to this to go
forward in the narrative by 8
yearsState of play used this film
technique to advance in
narrative time by a few days
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS/EDITING)
I aimed to condense time with
editing technique, montage.
Montage : The technique of combining in a single composition pictorial elements from various
sources.
I achieved this by telling a story
through two seconds clips, showing
Bruce and Tina on a journey after
the protagonist
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS/EDITING)
I used music through the
montage because I aimed
to make it very dramatic,
due to me showing Bruce
beating up a man.
used sound
bridgeThe first was used to introduce the
music and the montage of the
fighting. The music played when the
scene was ending. I aimed to show
some action to give the audience a
conventional „adrenaline rush‟
The music was then used as a effective
underscore because of genre being rock and
the music having powerful climatic stages of
singing , which I used for punches.
Pace of editing at this
stage had to be
fast, because the
montage represents
their journey of finding
antagonist
Enter into search engine for song
used
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS)
I aimed to shoot tense scene at a very
close distance, over the shoulder shot
shows characters perspective
I also wanted the audiences perspective to
be the same as the character, so it was
possible to create tension and fear with
other characters who are out of the frame
Tense scene,
distance is close;
done for
exaggeration
over the shoulder shot
shows characters
perspective
IN WHAT WAYS DOES YOUR FILM DEVELOP OR
CHALLENGE FORMS AND CONVENTIONS OF REAL
FILMS?
I included my teachers suggestion of having an underscore playing under the most
intense scene in the film.
The music played through the whole scene, I wanted
to make this intense and very dramatic; and I believe I
achieved this with music
These constant separate beats which
get closer show music getting more
dramatic, making it fit for the scene
Sound/editing
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS/EDITING)
I created tension and a conventional twist in the narrative to what
the audience perceived what was going to happen
I deliberately cut Bruce and
Tina walking to door by
showing antagonist facing
away camera, and looking
as if he was in the room
I aimed to create intrigue and
tension with this quick shot
to firstly question who he is
and is he in the room their
going in to.
Aimed to create a anti-climax (plot
twist) by showing that he wasn‟t in
room, and antagonist being step
ahead protagonist at times. I saw
this character rivalry in „The Dark
Knight Rises‟ between Batman and
Bane
I allowed tension to
run by making it as if
the antagonist was
still in chair and he
had been caught.
I did this by sitting on
table at front of
chair, and telling the
actor to break the
imaginary wall
between character
and audience by
pointing gun at
camera,
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS/EDITING)
In editing I aimed to
achieve this
modern/Hollywood style
film with punching
sound effects
With these sound effects it made it more cliché than
gritty; which you would associate „London gangster
films‟ to have and which strive on making it authentic
I was able to use Youtube and
search for „exaggerated
punching sounds‟ which
proved significant to the
development of this film
IN WHAT WAYS DOES YOUR FILM DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF REAL FILMS?
(CAMERA SHOTS)
I aimed to achieve an exaggerated fight, seen in many action movies in
Hollywood, such as „X-men, The Dark Knight and The Avengers‟
I needed an influence from a film
showing exaggerated fight scenes
and a power struggle between the
antagonist and protagonist.
I changed the angle for this
shot but not the distance
because I wanted a clear view
of the action from a close
distance
I achieved this shot by placing the camera on the 2nd level
of the trolley and tracked to the left after the protagonist
had been kicked and rolled on the floor in pain
In what ways does your film develop or challenge forms and
conventions of real films? (camera shots/editing/sound)
This section was Tina‟s death (Bruce‟s sister) I had to make sure I made it very
emotive but realistic, so the audience could feel sympathy
How would you describe a conventional death in a thriller
movie?
Build-up of tension, unsuspected. Brutal deaths such as being
shot, blown up, knife attack, beaten to death. Making it violent but
creative.
Mid-shot zoomed to a extreme close
up, however all in different takes
allowing us to see characters emotions
making the moment more depressing
for the audience
The sound also helped exaggerate the scene by getting
sound clips from youtube of a heart beat and music that
naturally increase in volume into a screeching
sound, allowing tension to build then hearing a gun shot
after the silence to this frame below, allowing the
audience to use their imagination, which allows it to be
even more brutal.
I took into
consideration my
audiences opinion
on how a thriller
should be
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION
STAGES?
Blocking
I was able to complete this important stage of
planning with a still camera.
I made it a habit doing it this way so I knew about
any problems before filming so it could be
attended to.
deciding where actors will move and stand so
that lighting and camera placement can be set.
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION
STAGES?
This is done so you
know what your
shooting in advance
and what to shot
again so you have the
best quality
Blocking/
reshooting
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
This poster is one of my favourites due to the way it includes a
lot about the narrative but yet we still don‟t know what the main
situation because it‟s so interpretable. We firstly see the mise-en-
scene that everything is connoting destruction , it‟s as if this
poster is denoting a dystopia due to an important and famous
building being destroyed.
The most eye catching thing on the
page is the White House because we
firstly see that it‟s burning and a
window smashing denoting
destruction; but also it‟s the largest
image on the poster.
My interpretation of the film context
is that there is something taking
place within the building because
of it being the main focus, possibly
having a political message ;and
seeing a character walking towards
it with a gun connotes he is the
protagonist who will deal with the
situation.
We are able to say that
this film is an action-
thriller by the props such
as the gun, helicopters,
fire, the colours used and
the American flag. The
clouded sky above is
significant in the poster
because it firstly connotes
a dark side to the story
and also blocks the light
out influencing the low key
lighting used on the
poster.
This poster is one of the three that I analysed in depth,
and ultimately allowed me to gain a lot knowledge on
conventional action-thriller posters and what they usually
consist off.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
The poster evokes the a sense of
hope after the action due to the
helicopters in the corners but was
brought in to contradiction due to
the American flag which seems
faded possibly meaning a loss of
passion or even people
We see a low angle-long shot of
the character walking toward the
house, and the fact that he is in
mid motion of walking and we see
fire and smoke coming out the
white house, which gives it that
authentic action type look. The
tag line also intrigues us saying
„The White House under siege. „A
Nation under attack.‟
The consistent colours used
on this poster are red and
white which both connect to
the American flag and the
typography such as the tag
line, title and name of actors.
They raise the expectation of this film not just by the tag line but
by the use of the star system which shows world renowned
actors, therefore widening the audience and including their own
fans. They also use the well-known director‟s status but in this
case a film he directed to give the film credibility and again widen
the audience saying if you liked the film „Training day‟ you‟ll like
this one.
This is a cliff hanger because this tag line
connotes characteristics of a Docu-drama
because a real building is in jeopardy,
however the colour red is used for „A Nation
under attack.‟ Which emphasis the nation or
possibly the White house has been attacked.
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?
Influential posters
I used these posters as a guide line, so I can also allow mine to look very authentic following conventions from
the posters. I also purposely choose all thriller movie posters because depending on the genre the layout and
props included is different; such as a gun being held by the protagonist is conventional on a thriller/ action movie
poster. I also recognised that all the characters facial expressions show a level of intensity, but the more effective
ones have a very high level of intensity, and also intrigues us about what happened to the character.
I also made sure they were
modern films made not long
ago so when I used certain
layouts or camera shots it
would be recognisable
I learned a lot in this process and
deliberately searching for
action/drama/thriller movies, I saw
that each had a gun in common within
the photos and the protagonist facial
expression was the one which stood
out the most and in my exam poster il
be using this convention
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?
new media technology
decided to do all posters on adobe photo-
shop so I can become even more
experienced using the programme, I also
wanted to become more aware of the
tools I can use; which was one of the
reason I compare my posters to real ones
and still used the programme.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TASK?
Draft film poster 1
My influence for
this draft mainly
came from the
wrester poster
I saw that the characters facial
expressions show a level of
intensity, this created intrigue for
me about what happened to the
character.
So I decided to adapt this
collage-like picture for mine
Like the wrestler poster I
shot all characters
separate and at a low
angle shot
No character looks directly at the
camera however they have
serious expressions on their face,
this could connote a high level of
emotion from these characters
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TASK?
I copied the layout of being in a collage
and whilst taking photographs, telling them
to show a certain emotion but by not
looking at the camera, so confusion on
narrative is created.
I aimed to use a catchy tag
line which draws more
viewers in
„Survive.Find.Kill‟. I also
made sure it had high
impact words like survive
or kill which would also
intrigue the audience what
the narrative ill be about,
such as „Be careful who
you trust.‟
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
I increased the prestige of this
film by including the star
system and also the award
they had won, communicating
its going to be a very good film.
I used this technique from the
„Prisoners‟ poster.
I had to make it as
authentic as a real
existing film poster by
having the release
date
I made the tone of poster seem dark
and dangerous by firstly the
reoccurring colour of red, symbolising
danger and death
Also one of the characters face is
blocked by a cap. This choice of not
showing an actors face broke
conventions, but created intrigue of
what he looks like and connotations of
him being the antagonist
I made sure the typography
which listed the title of the film
and the actors name were big
and clear, because possible
viewers look for this significant
information, because this
information sells your film.
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION
STAGES?To create this draft I used the following tools:
The programme gave you the
option to write and already had
many default fonts which i used
I was able to use the eraser
tool to erase the background
or any unneeded features
from the photo.
Able to arrange images or text
to suitable place
I was able to choose a
whole selection of colours
which was suitable
I aimed to create a visible title which I
used a bold but conventional typography
with connotation horror due the
sharpness of the letters
i aimed to have this phrase as
visible as possible so it could
pull in viewers
I aimed to show similarities to
an conventional film poster by
not having the photos original
mise-en-scene
I aimed to create a
conventional layout which
my audience recognised
and liked.
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TASK?
Draft film poster 2In my second draft poster I went for a more creative layout.
Deciding to take on such a creative but unconventional layout
pushed my current skills on photoshop to improve, because it
had to be very good for it to work.
I adapted this layout
into my own by
using rectangles of
different sizes and
placing some
behind or at front
the subject.
I copied the style of
photography by having the
protagonist pointing a gun
and the antagonist (in cap)
not point the gun
I also included
an age
certificate to
create a
authentic
poster which
mirrored
existing
ones, so mine
was
recognised by
my intended
audience (15+)
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
I also adapted the
quote which boosted
the film because
seeing other people
saying the movie Is
good gives the film
some reliability
making me more
likely to watch it
I saw that „Welcome to
the punch‟ colour coded
names one colour and
surnames another. I
copied this idea because
as well as wanting to be
creative, I aimed to
make it visible and alive
I also copied how their title was arranged in columns making
it neater and saving space, allowing other features to be
included
One of the main reasons I
mimicked characteristics of this
poster is because the layout
creates a 3D perspective,
connoting it to be coming from
the poster.
HOW EFFECTIVE IS THE COMBINATION OF YOUR
MAIN PRODUCT AND ANCILLARY TASK?
I copied the layout of
the names known as
the Star system
because it aloud me to
put the whole cast.
This layout is
conventionally seen in
movies with a All star
cast
I wanted my poster to be a recognisable action-
thriller so I used gave them a gun each, which is a
conventional mise-en-scene for this poster
HOW DID YOU USE NEW MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION
STAGES?
I was able to use
many shapes
including hearts,
squares, triangles. I
was then able to
adjust the width,
length and position
with this tool:
I was able to
change the
background to
grey with this
tool
I was able to neatly
cut of at the point I
wanted by using the
crop tool.
I aimed to be creative
and to almost create
this puzzle-like
background
I aimed to get a nice
balance of colour in
the background, so I
deliberately choose
grey and white
because I knew the
colour go together
I aimed to be creative
but neat with my
photography
To create this draft I used the following tools:
HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN
PRODUCT AND ANCILLARY TASK?
Draft poster 3
My last draft I planned to copy a layout much
more simplistic and conventional.
Like this poster, I had the three
main characters apparent;
however the protagonist at the
front. My aim in this is to rapidly
tell people what they are going to
get.
I also used the same star system
layout, and placed the names on
top of the characters which again
gives it connotations of being 3D.
I also included a short phrase (tag line)
„Vengeance is the Key‟ to drag audience
in, and letting it be easy to remember. In this
line I aimed to give an overview of the
narrative, however allowing it to create
controversial atmosphere around it, causing
people to be intrigued and watching it
I purposely included a famous
existing magazine producer to
making it as reliable and allowing it
to appeal to film literate people who
know status of „Empire‟
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
I took into
consideration of
my photography
and whether it
was effective to
have the subject
looking at the
camera, creating
a emotional
engagement or to
have the subject
looking away.
I wanted to copy this layout, however I didn‟t
have the pictures suitable to arrange like it. I then
had to improvise and look through pictures until I
found this:
I was concerned firstly due to this picture being taken in mid-action,
however I used this to my advantage because him being the
antagonist gave him a spooky look of walking towards the camera, and
it could also be interpreted that the antagonist is always one step
behind or two close to the protagonist and sidekick
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
I went more for a
visual way in
boosting the status
of my poster, which
was done by rating
it by stars.
I made sure I followed
the layout by having the
title in a big bold font at
the moment.
I purposely used the words „in theatres‟ because I
aimed to attract a film literate audience
I also added various awards added to
by their name. this was done because I
aimed to widen my demographic to film
literates so they knew the significance
of the award making them more likely to
find out more about my film
i aimed this practically at the
section of my demographic who
prefer a visual perspective,
conventional known as young
people
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
I went forward with the layout of „draft poster 1‟ because I felt I was more safe achieving a good grade with a simplistic
layout, which only needed to be improved to an even higher quality and minor changes applied.
Draft poster 3 Final exam poster
As observed, there are
some blatant and some
slight enhancements, if I
was to go forward with
draft poster 2; in a sense
it had to be perfect and if
not, it wouldn‟t of work.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?When changing my draft into a real existing product, I firstly had to criticize my own work and ask
for my class mates opinions on it.
This two quotes wasn‟t
neat and needed to be
symmetrical. The outlines on the photos
were very rough and on the
lighter part of the section
the original mise-en-scene
colours were very visible
The colours of the names and the
awards they won made it much
more harder to spot because they
weren't bright enough
The typography of the title is very basic and
doesn‟t draw you in as a potential audience
member
The whole style of the poster
isn't as neat and formulaic to
how It should be.
Limited amount of information the potential
audience member knows, to get there attention
there would have to be more
Its very unconventional for a
photo to be accidentally cut
off, it is evident the
character in the cap foot
was out of the frame when
the photo was taken;
making it look very
unprofessional
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
I used the
magnifying
tool to zoom
in, and then
either erased
or I used the
lasso tool:
I found this
tool more
effective
than eraser
because it
was much
quicker and
accurate by
eliminating
the mise-
en-scene
I aimed to make the
quotes more clearer,
so it was visible and
it added depth to the
poster
I wanted to be as
authentic as
possible by
evidently
detaching the
actors name to
the award they
won
I also aimed to
let the audience
know what they
were going to
get, and I did this
by placing as
much information
on the poster in a
ambiguous
manner
I was able to make my poster neat,
especially with the top section, by lining
each other on the same line, by using the
Grid. I aimed to make it as similar to an
existing product which would be aligned
My picture was
unfortunately cut
of by the foot, this
is unconventional
in existing film
posters, so I had
to cover it up with
a quote with
rectangles
minimized at each
corner
I copied this
inspiration from my
influential posters,
the „Shooter‟
poster, the title had
a similar layout to
it also.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
I enhanced the colour
of the title by firstly
colouring it red, then
adding an effect. I
aimed for the title
being one of the most
eye catching features
on the poster
I was able to upload
pictures such as an
age certificate or a
social network logo.
My aim was to open
my demographic to a
much
younger/modern
group of people,
whereby making
information easily
accessible for them.
I was able to be
creative by using the
gradient tool ( )
on my background. I
believe it makes the
poster look very
sinister, which reflects
the narrative
I also aimed for the
audience not having to
guess the characters
occupation to the
narrative, but by the style
of the shot and distance of
the characters.
man in the cap has his
head down and is walking
with a gun towards the
camera connotes danger
(antagonist)
The boy and girl are close to each
other and the boy is almost protecting
her, connoting protagonist and
sidekick
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
The format of this magazine is very neatly done with a one page picture, two columns of text and a small picture overlapping in the middle. The main colours used such as gold and white are symbolic to wealth and religion, due to the mentioning of ‘Gods’.
The title is an unusual one
which firstly is juxtaposed,
and spreads out through the
two pages making a lot of the
focus be on it; but the
typography used connotes
supernaturalism because the
font is sharp edged at letters
and very round on others
The low angle- long shot of the
man on the left reveals a lot about
the film such as the time era being
in the distant past, a war is
happening due to destruction and
smoke around him and his shield is
visible suggesting he is the
protagonist
I also noticed he isn‟t holding a sword just a shield
and a bag which is unconventional and brings
intrigue to what is inside the bag. The picture on
the left also gives contextual knowledge because
of the mise-en-scene but action being one of this
films genre another shot on the other page is used
which looks intense because we see them hiding;
the caption also gives us information on the picture
too.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
The standfirst is in a unconventional place because it‟s usually
underneath the heading but this is in-between which allows it to
be much more visible, because it boost the expectation of the
film because it makes the reader aware of what ability they‟ll be
getting „with the direction of The Incredible hulk and the star of
avatar‟.
At the top right of the double page spread it
has „Clash of the titans‟ which firstly show the
film name and devotes this section to it as well
as having „Titan‟ in gold to symbolise the
definition of the Greek „Gods‟ being powerful
and royal.
The standfirts also tells us vaguely
about the film intriguing the audience
to find out the answer „Perseus is
going to take…‟
The overall tone is very dull due to the
colours used but this can purposely be
used to evoke at this moment of time
war makes it dull and depressing
They also use a gold drop cap to indicate start of
text and use a lede to instantly get the point
across; also the amount of negative space shown
is significantly a lot which Is used so the editor
stops it from being a feature but more visual.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
This double page spread is less
visual meaning it‟s a feature, which
are a longer and more depth
article. This being a feature allows
the editor to go into depth with the
film such as its rating in starts at
the top, and a graph showing level
of intensity
This in depth review doesn‟t
only help with the
advertisement but gives the
reader a more accurately
review of the movie due to
surveys done. The article is
laid out using negative space
which allows it to be in
columns and looking very
structured
The most eye catching things are the picture of spider man in a
high angle shot but half way through an action bit because we
can see his on top of a train, but also connotes the film will be
action packed. The other eye catching thing are the use of red
and blue which are the main colours used on the article; and is
used to represent spider man through the traditional colours he
wears.
The visible drop cap allows the
reader to know were the article
starts but it also being black
makes it stand out more against
the white background. The article
is overall very congested and
untidy because all the text is
pushed onto the left page, this can
suggest that they intended
demographics are of a young age
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
, there is also a little caption on the picture telling you
information; and above that again is another form of advertising
and raising the prestige of the film „Film of the month‟. Spider
man is also in an animalistic position of a spider which is
symbolic to the characters traits.
The pull quote is also squashed
in-between the columns of text
which I believe is done because
the editor doesn‟t want to take
up space with the text but wants
to have the picture of Spiderman
in a fighting scene be the main
focus.
Spider man is also looking directly at
the camera which allows it to appeal
to an individual and grasp their
attention
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
This double page film review on the film ‘Prisoners’ is very visual and formulaic in the way it arranges the text in flush left. The medium shot of the two men behind the text is showing there facial expressions clearly, and seeing the man on the right looking angry could connote a high level of intensity and the film is emotionally fuelled
The raising of his hand (man on left) also evokes noise because he is mid-way through an action and also intrigues the reader what’s happening in that scene because both emotions are juxtaposed. The demographics of this article would be knowledgeable film viewers because they are showing two well-known actors (Hugh Jackman, Jake Gyllenhaal) which will attract their fans meaning a larger demographic.
The tone is very serious and dull not just by the facial expressions but by the dark colours such as black, grey, white and brown. They use a large drop cap in white to indicate the beginning of the article, the ‘away’ part of the headline is faded making it more effective and spooky. The colour of the writing being white creates a spooky atmosphere, which fits in with the narrative and genre of the film being a crime thriller.
The editor uses different typography to
show something being prominent such
as the title of the film, questions asked to
the actors and the name of the editor.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
There is a standfirst underneath the heading which is giving
some information on the film and the interview The mode of
address of this article has a conversational tone due to the
colloquial language used by the actors throughout which can
possibly be targeting young people because they can relate due
to the colloquial speaking.
The editor also neatly arranges
the page number, date and name
of magazine to also create a neat
style of the magazines and allow
it to be is easy to find pages. The
top of the pages also show „In
conversation‟ and „Prisoners‟
which make this section
dedicated to this film.
The article is of a conversational
tone due to the colloquial language
used by the actors throughout which
can possibly be targeting young
people because they can relate due
to the colloquial tone.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
Draft double page spread 1
This draft out of the two is the
least visual , because I made to
have this double page spread
as close to a feature.
I did take into consideration my
demographic and how to widen
it, so I a few pictures on the one
page of text to balance the ratio
of text to images.
I aimed for my draft to be as accurate to what
I was going to have when making a double
page spread, so included features such as
drop cap, quotes, the name of the magazine,
headline ect.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
Draft double page spread 2
For this draft I went much more
creative for this by looking at many
double page spreads from an empire
magazine I bought, and selecting
features which I liked; which is the
reason for the page numbers
I also juxtaposed both drafts so for draft two I was
able to make it more visual and appealing to
conventionally the younger side of my demographic
I attempted to make the draft as accurate as I could
by arranging the placing of the pull quote said by the
actor and whether a section is going to be a filler or
photo.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?I aimed for my double page spread to look as authentic as
possible so I went forward with the second draft, and changed
minor editing such as font and picture placement.
I decided to have a
effective picture taking up
one page to make it more
visual and allowing the
reader to have emotional
engagement because of
eye contact and the
distance of the camera to
the actor (my inspiration
for this photo was the
„Safe‟ poster)
I made sure I used a variety of colours to keep the page alive, and I also used a very clear and
large typography for the title of my film, and I conventionally placed it behind the subject.
I used this pull quote to serve also as a sell, so it
caused the readers to move onto the next page to
read. I also made sure the colours were bright enough
but didn‟t interfere with the subject causing it not to be
clear
I made by double page
spread colour consistent
by having the headline
and stand first in clear
colours, red and black
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND ANCILLARY TASK?
I purposely took a photo in
mid-action causing extra
pixels to appear due to hand
moving and degrading the
quality of the photo in that
area, however I did this to
connote noise and have a
variety of photography style
I added captions so the
reader understood
everything in the pictures
I made sure the
house style
wasn‟t very neat
but condensed
because aiming
for a younger
demographic,
they wouldn‟t be
too concerned
with this
I included a big pull out
quote in red to attract
potential readers if they
were to skim through
the magazine, that
would catch their
attention I editorialised the article to suit
my young demographic,
which was by using colloquial
language in the article.
I also justified my text flush left
to make it look neat because its
conventional for the text to have
an order so its easy to read
I made sure I
included a drop cap
which was clear
and stylish,
because it‟s a
conventional
feature that is used
to start of an article
I noticed specifically that Empire magazine used information
such as information on the film such as the age certificate to
cover up negative space, I included this because I had the
same problem, however some may interpret this section to be
a filler because it has little importance
WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
I created another audience survey but, on my finished film; asking people to
evaluate and feedback to me.
1. If you were able to change an event in the film what would it be?
Many people answered the killing of the antagonist, that the protagonist should
of done it; to allow him to look even more heroic than vulnerable.
Protagonist
vulnerable Third party did
protagonist job
The audience preferred: Protagonist doing
it himself
WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
2. Who was your favourite character in my film and does he remind you of any other
character in a thriller?
Majority of the people answered Bruce because they saw him as a conventional
realistic character is driven by anger from the death of his parents.
Many compared Bruce to characters who drive the narrative by anger and revenge
such as Hugh Jackman in ‘Prisoners’ who plays a father and his daughter has been
abducted. Other also said Teddy Daniels in Shutter island
WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
3. As a member of the audience did you feel mislead or unsure at
a point during the narrative?
Everyone else agreed, however one person said that they felt there
could have been many more instances of camera shots provoking
a sense of being unsure who is good and who is bad, because I
only did one.
The one I did by using
a close up
This is an instance where I
could of used a reaction shot
of Tina, because she knew
every thing was going to
happen since she was young
WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
4. Did you think the music worked as an underscore for the first
and last scene?
Everybody answered yes, because I choose the correct style of music which went in
harmony with the pace and overall message I was trying to communicate through the
scene
First scene Last scene
It is evident that the volume
automatically increases due to the
sharp lines
I made sure I kept the adjustable volume
low and constant on the same volume
bar to allow it to be peaceful
WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?
5. Did you feel that the deaths of multiple characters where
gruesome enough to fit into a conventional thriller?
Everyone agreed with this saying it was brutal and inhuman for
characters such as Bruce (protagonist) and Clive (antagonist) and
even suicide which Tina committed.
Clive shooting Bruce
when he was a child
Bruce violently
interrogating a man
Tina about to shoot
herself through the
head