Date post: | 15-Apr-2017 |
Category: |
Business |
Upload: | affiliate-summit |
View: | 502 times |
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Brandon HoffmanAka Ad Hustler
Amanda OrsonAka Phillian
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Generating Traffic for Local Businesses:
Part 1 - Methods
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• Display ads (banner ads)
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• Display ads (banner ads)• Video ads
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• Display ads (banner ads)• Video ads• Search ads (SEM)
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• Display ads (banner ads)• Video ads• Search ads (SEM)• Social ads
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• Display ads (banner ads)• Video ads• Search ads (SEM)• Social ads•Mobile
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• Display ads (banner ads)• Video ads• Search ads (SEM)• Social ads•Mobile• Programmatic TV
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• Display ads (banner ads)• Video ads• Search ads (SEM)• Social ads•Mobile• Programmatic TV• DOOH (Billboards / Place-based Ads)
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Generating Traffic for Local Businesses:
Part 1b – Targeting Options
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Types of Targeting
1. Interest-based2. Demographic3. Technical 4. Date & Time5. Geographic
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Interest-Based Targeting
• Behavioral• Content Targeting (Site Networks)• Retargeting
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Demographic Targeting
• Age• Gender• Household income• Education• Religious affiliation• Families / Household status• Ethnicity
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Technical Targeting
• Type of Device (mobile, tablet, desktop)• Type of Browser• Language
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Date & Time
• Specific Days of the Week• Specific Times of Day• Specific Start/ End dates on Campaign
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Geographic Targeting
• Country• State• City• Zip Code• DMA
Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations.
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Types of Targeting
1. Interest-based2. Demographic3. Technical criteria4. Date & Time5. Geographic6. Really, really geographically targeted
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Really, Really Geospecific Targeting
• IP Addresses• Geo-Fencing• Recency
Local PerformanceBased Marketing
Decline In Form Fills
Increase In Mobile Traffic
Trends
So What’s A Hustler To Do?
Think Simple
Think Mobile
Think In Funnels
Landing Page Design
Desktop Mobile Device
Desktop Mobile Device
Desktop Mobile Device
Desktop Mobile Device
Online To Offline Conversions
2.0
It’s no longer just about full-form
leads
Coupon/Voucher Redemption
96% of consumers use coupons (RetailMeNot)
51% of shoppers said they wished all coupons were digital (Inmar)
76% of consumers are willing to trade personal information for relevant offers (Forbes)
Coupon Tracking Methods
Bar CodesPromo #s
Manual Tracking At Point of Sale
Matchbacks are Hot
Landing Page1-Field Match Back
How It Works1. Collect One Field On Landing Page2. Request Access To Sales Database3. Run These 2 Lists Against Each Other To Determine Attribution
Saturation Email Matchback
How It Works
1. Append Physical Addresses To Email List2. Request Sales Database From Client3. Run These 2 Lists Against Each Other To Determine Attribution
IP Matchback
How It Works
1. Market To Users And Collect IP Addresses Of Everyone Served An Ad Through Your Ad Server
2. Use Geofencing to determine all users entering a specified GeoFence3. Get a report of each of these campaigns broken down by day4. Match against each other and check that the People served ads were
in the list prior to the geofence campaign to determine attribution
Digital Fingerprinting
GPS/GeoFence Matching
How It Works1. Market to people at specified physical locations2. Create a geofence around your client and anonymously track people
who were served an ad at another geofence and subsequently entered your clients geofence. This is a true “online to offline conversion”
Beacons Are The Future