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Advanced Digital Marketing Course

Launch your successful career in Digital Marketing

edu@varistor.in https://edu.varistor.in (+91)-7829529111

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Table of Contents

1. About Varistor…………………………………………………………………………………. 4

2. About this Course……………………………………………………………………………. 5

3. Course Fee……………………………………………………………………………………… 19

4. Batches…………………………………………………………………………………………… 19

5. Syllabus

1.1 Introduction to Digital Marketing…………………………………………….6

1.2 Business Analysis & Generating Strategy………………………………….7

1.3 Search Engine Optimization……………………………………………………..8

1.4 Search Engine marketing…………………………………………………………12

1.5 Digital Analytics – Google Analytics…………………………………………13

1.6 Google Tag Manager……………………………………………………………….14

1.7 Content Marketing………………………………………………………………….15

1.8 Social Media Marketing…………………………………………………………..15

1.9 Email Marketing………………………………………………………………………16

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1.10 Affiliate Marketing…………………………………………………………………17

1.11 Website Development…………………………………………………………..17

1.12 Important Tools…………………………………………………………………….18

1.13 Support on…………………………………………………………………………….18

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About Varistor

Varistor Education is a part of Varistor Technologies Pvt. Ltd., it is an Educational

Platform which is providing courses and workshop in the field Digital Marketing,

Internet of things, Android App development, Embedded Systems and Artificial

Intelligence.

It has established in 2016 by NIT Meghalaya Alumni with the vision to focus on

latest cutting-edge technologies and businesses that will add new values to the

society.

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About this Course

Advanced Digital Marketing Course

Digital Marketing is one of the fastest

growing marketing tactics. Also, job

opportunities in the Digital Marketing

field are growing enormously from

the perspectives of career growth and

also in terms of money. As Digital

Marketing is evolving career path the

demand for knowledgeable digital

marketing professionals is growing

exponentially.

Now, are you thinking to start your

career in digital marketing? Then,

there are several different ways to

get started in digital marketing. The

best way to learn Digital Marketing

easily is by taking hands-on training

from digital marketing experts. Our

trainers are having years of

experience in digital marketing, they have trained thousands of students and

helped them to get placed in top companies such as TCS, Roof and Floor, The Hindu

and Infosys etc.

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Syllabus

1. Introduction to Digital Marketing

What is Digital Marketing?

Digital Marketing Techniques

Traditional Marketing Vs Digital

Marketing

Strategies, Goals & Targets

Audience, Geo & Channels

Advantages of Digital Marketing

Future of Digital Marketing

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2. Business Analysis & Generating Strategy

Business Analysis – Services & Products

Competitors Analysis

Keyword Analysis

Right Audience & Place

Right Strategy for Your Business

Integration of Digital Marketing Channels

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3. Search Engine Optimization (SEO)

What is a Search Engine?

How does Search Engine works?

Popular Search Engines

SERP – Search Engine Result page

Basic Implementation of SEO

On Page Optimization:

- Meta Title & Description Tags

- SEO URL

- Image Tags

- ALT Text

- Content

- Headlines – H1, H2, H3

- Importance of H1, H2, and H3 tags

- Keyword Analysis – Primary & Secondary

- XML sitemap creation

- Robots.txt file creation

- RSS Feed Creation

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- Bread Crumb Structure

- URL Canonicalization

- Text to HTML Ratio

- Website loading speed

- 404 error page creation

- 301 redirection

- Image Optimization

- Optimize SEO Content

- URL optimization

- Internal Linking

Off Page Optimization:

- What is a Back Link

- Anchor Text

- Relevancy

- Crawling

- Domain Authority (DA)

- Page Authority (PA)

- Link Building

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- Link Position

- Blog Writing

- Social Media Presence

- Directory Submission

- Social Bookmarking Submission

- Classified Submissions

- Article Submission

- PDF Submission

- Press Release Submission

- Guest Posting

- Blog Submissions

- Infographic Submission

- Video Submission

- Search Engine Submission

- Question & Answer Submissions

- Google Web Masters:

- Adding a Site and Verification Process

- URL parameters

- Crawl Errors / stats

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- Search queries

- Blocking the crawler and blocking pages

- Resubmitting sitemaps

- HTML Suggestions

- Configuring Settings

- Search Analysis Reports

- Google fetch

- Robots.txt tester

- Remove URLS from index

- Rich Snippets

- Remove /temporarily hide URLs from search results

Research and Analysis of Keywords:

- What are Keywords?

- Research on Keywords

- Types of Keywords (Broad match, Phrase Match, Broad match

modifier)

- Importance of keywords in SEO

- Analysis of keywords using Google AdWords keyword tool

- Discussion of Google’s Latest Algorithms

- SEO Tools & Techniques

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4. Search Engine Marketing (SEM) – Google Ads

Overview of SEM – Google Ads

Setting up Google Ads account

How to create a campaign

Campaign management

Campaign analysis

Important Metrics

Bidding

AdWords targeting and Placement

AdWords Bidding and Budgeting

Purpose of Ad groups

Quality Score and its importance

Ad formats and Ad guidelines

AdWords Dashboard

AdWords tool

Ads type

Search Ads

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Display Ads

Shopping Ads

Video Ads

Universal App Ads

Remarketing

Performance monitoring and conversion tracking

Reports

5. Digital Analytics – Google Analytics

Overview of Digital Analytics

Setting up Google Analytics account

Different Reports in GA

Important Metrics

Dashboard formation

Analysis of traffic in GA

Checking Real time traffic

Remarketing using GA

Importance of cookies in GA

Setting up goals and tracking conversions

Tracking AdWords campaigns reports in Analytics

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Creating advance segmentation reports with multiple dimensions

Tracking Ecommerce Reports

Enabling Automatic UTM tagging

Importance of UTM Tagging (Automatic and Manual)

Event tracking in Google analytics

Adding analytics code in website

Understanding of bounce rate

6. Google Tag Manager

Introduction

Account Settings

GTM overview

What is a Tag

Types of Tags in GTM

What is a Trigger Variables

Use of Triggers & Variables

Debugging

Analysis with GA

How to create a tag, tagging & track types, tracking

How to create an event in GTM

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7. Content Marketing

Content marketing overview and strategy

Introduction to blogs

Setting up your own blog

Importance of SEO in blog

Strategy to optimize content for SEO

Why Content is a King

Content Gap analysis

LSI keywords

Content Optimization

Buzz keywords

8. Social Media Marketing

Facebook:

Creating Facebook page for Business

How to get organic share & likes

Facebook & Instagram Advertisement

Facebook Ad Manager Introduction

Types of campaigns on Facebook

How to create Ads for Instagram

Lead generation

Remarketing Facebook pixel creation

Facebook Insights & Reports

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LinkedIn:

Introduction to LinkedIn

Company Profile creations

LinkedIn Business page

LinkedIn Advertising

Marketing on LinkedIn Groups

Increasing ROI through LinkedIn Ads

Branding on LinkedIn

Twitter:

Twitter Introduction

Creating profiles on Twitter

Best practices to follow in Twitter management

Twitter Advertisement

Followers, Retweets, Clicks, conversions, Hashtags

App installs and Engagement

Conversion tracking and Reports

9. Email Marketing

Email marketing platforms

Creating an Email Marketing Account

Creating & Managing Contact list

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Creating & Managing Email Campaigns

Why Email marketing considered as best marketing

How to create effective Email Content

Checking open rates, clicks, click through rate.

Creating Email marketing templates and sending bulk mails

10. Affiliate Marketing

What is Affiliate Marketing?

How to become an Affiliate partner and earn commission

Setting up Affiliate account

How to promote affiliate content / products and start earning

Do's and don’ts in Affiliate Marketing

11. Website Development

Creating simple blog - WordPress

Demonstrating how to add and edit content

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12. Important Tools

Google Webmaster

Google Analytics

SEMrush

Ahrefs

Uber Suggest

13. Support On

Domain Name Registration

Hosting and its type

Website Architecture

Website competitor’s analysis

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Course – schedules:

Multiple timings are available for Training Courses. If this schedule

doesn’t match with your timings, please let us know. We will try to

arrange appropriate timings based on your interest.

Batches:

10AM-12PM- Morning Batch (From Monday to Saturday)

2PM-4PM – Afternoon Batch (From Monday to Saturday)

5Pm-7Pm – Evening Batch (From Monday to Saturday)

Course Duration: 6 Weeks

Payment Method: All modes of transactions are supported

Call us to register your Spot: 7829529111, Email id: edu@varistor.in