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Advanced Diploma in Digital Marketing ... “Advanced Diploma in Digital Marketing” It is...

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  • SOCIAL MEDIA MARKETING

    CONTENT MARKETING

    DIGITAL MARKETING

    Google Partner Company @avivdigital

    BING ADS ACCREDITED PROFESSIONAL COMPANY

    PRACTICAL EXPERIENCE ON LIVE PROJECTS

    www.avivdigital.com+91 8157 99 88 44

    “Advanced Diploma in

    Digital Marketing”

  • It is an obvious fact that the Digital Marketing has been the primary choice for today’s business world. The digital marketing industry widened the annual growth of business in Asia by 30% and this has become the main factor for the outgrowth of digital marketing industry among total $135 billion leveraged in online advertising globally.

    With the digital world on hands for the worldwide population, the total number of internet users worldwide may likely to pass 3 billion which is 42.4% of entire world’s population and it is not too far from now as reported by eMarketer. Thus the business marketing through a digital platform has become a daunting challenge for every organization to meet their objectives in Marketing, CRM, Sales, Product development and Research. In order to fulfill the objectives the demand for expert Digital Marketing professionals is quite high.

    The demand for the skilled professionals has reached on its peak right from 2012 and the industry has seen over 10,000 jobs related to Social media and professional in the same arena. Even though, the numbers of jobs were high, the organizations couldn’t meet the talented personnel to meet their standards as reported by Mafoi. The lack of talented professionals was due to the absence of right Digital marketing education. The skilled ones who completed gets an average salary of Rs.15,000 – Rs. 25,000 per month and it is only for those who have completed the proper digital marketing course.

    OUR CERTIFICATION

    Scope of Digital Marketing

    www.avivdigital.com 1

  • www.avivdigital.com 4

    AvivDigital is an exclusive training platform developed by Acodez, a leading digital marketing agency in India with multiple International Awards and Accolades, which is also a Google Partner agency and a Bing Ads Accredited Professional Agency. At AvivDigital, you'll get the opportunity to learn from the masters who possess rich experience in managing digital marketing campaigns for many leading corporate companies in India.

    Being one of the leaders in the digital marketing industry in India, we follow the latest practices and the most updated syllabus in digital marketing and gives our students a real-time experience by working on live projects, which gives them a real edge in their digital marketing career. We also assist you to get you placed in the best firms.

    Aviv Digital

    Why Aviv Digital ?

    A Google Certified Partner

    Bing Ads Accredited Professional Company

    Practical Experience on Live Projects

    Free marketing tools

    100% Job & Internship Support

    Internationaly Approved Certifications

    Industry Experienced Faculties

  • WHO CAN JOIN?  Marketing Professionals

     Sales Professionals

     Business Owners

     Entrepreneurs

     Digital Marketing Professionals

     Students

    THINGS WE COVER IN THIS TRAINING PROGRAM

    SEARCH ENGINE OPTIMIZATION (SEO)

    WEB ANALYTICS

    EMAIL MARKETING

    SEARCH ENGINE MARKETING (SEM)

    INBOUND MARKETING

    SOCIAL MEDIA MARKETING (SMM)

    www.avivdigital.com 2

  • www.avivdigital.com 3

    SHOPPING ADVERTISING

    DISPLAY ADVERTISING

    E-TAIL (ONLINE LISTING) / WEBSITE V/S

    MARKET PLACE

    PREPARE YOURSELF FOR CAREER OPPORTUNITIES IN DIGITAL MARKETING

    AFFILIATE MARKETING

    GOOGLE ANALYTICS IQ

    MOBILE APPKETING 101

    LEARN AND PREPARE FOR VIDEO ADVERTISING

    EXAMINATION

    HOW TO CREATE A WEBSITE WITH

    WORDPRESS

    BLOGGING FOR BEGINNERS

    HOW TO CREATE UNFAIR ADVANTAGE AND

    EXPONENTIALLY GROW ONLINE BUSINESS

    INTEGRATED DIGITAL MARKETING STRATEGY

    HOW TO SELL DIGITAL MARKETING

    SERVICES

    SUPER BLOGGING

  • SPECIALISATION MODULES

    SOCIAL MEDIA MARKETING (SMM)

    GOOGLE ANALYTICS IQ

    INBOUND MARKETING

    SUPER BLOGGING

    SEARCH ENGINE OPTIMIZATION (SEO)

    EMAIL MARKETING

    SEARCH ENGINE MARKETING (SEM)

    www.avivdigital.com 5

    AFFILIATE MARKETING

  • www.avivdigital.com 6

    LIVE SESSIONS

    HANDS-ON PROJECTS

    PRE-READING MATERIAL

    RESEARCH BASED INTERNSHIP INDUSTRY INTERACTION SESSIONS

    WEEKLY ASSIGNMENTS

    WHY WE? Internationally Approved Certifications

    Practical experience On live Projects

    Free Marketing Tools

    100% Job Support

    Trainer's support on Discussion Forum

    Research Based Internship

    Live Instructor Led Sessions

    Classes from industry experienced faculity

    Lifetime access to Latest Content (Presentations & Videos)

    COURSE METHODOLOGY

    Based on the batch (weekend/weekday) you choose, there will be weekly instructor-led,online sessions. In case you miss any session, you will have the recording of the session.

    In order to practice various concepts & tools, you will be given hands-on projects which will be evaluated by your lead trainers.

    To deepen your understanding of various Concepts, Tools & CaseStudies, you will do research and present your research as blog posts which will go live.

    You will also get weekly assignments to build confidence in applying the learning, to produce real results.

    Every week, you will have an opportunity to learn various aspects of Digital Marketing by listening and interacting with Industry Experts online.

    In order to help you maximize the value of live sessions, you will receive pre-reading material in the form of video based sessions, blogs, case studies etc.

    Hands on projects and Assignments

  • TRAINING PROGRAMS

    1. SEARCH ENGINE OPTIMIZATION (SEO)

    2. SEARCH ENGINE MARKETING (SEM)

    What is On-Page Optimization? What is OFF-Page Optimization? Search Engine Algorithms

    3. SOCIAL MEDIA MARKETING (SMM)

    Why care about Social Media? Creating Facebook Marketing Strategy Demystifying Community Building on Facebook Twitter: The Jewel in the Social Media Crown

    SEM overview PAY PER CLICK overview Strategizing PPC campaigns Market Analysis Ad writing Techniques Campaign Management Bid Management Plan Effective landing pages Performance Tracking Decipher User Psychology Reporting & Analysis SEM Management (Other Opportunities) Testing

    www.avivdigital.com 7

  • 4. EMAIL MARKETING

    Creating Twitter Marketing Strategy Leveraging LinkedIn for B2B Lead Generation Discussion on other Social Media Channels Measuring ROI of Social Media Planning & Creating Multi-channel Social Media Strategy

    Deliverability Effective Email Content Customer Acquisition Strategies Effective Creative Nurturing & Automation Resources to do situational analysis and progressive updates

    5. INBOUND MARKETING

    Attracting your potential customers into conversion funnel Converting your prospects into leads using emails Landing page Conversion Optimization Conversion Optimization Patterns for Engaging website Visitors Life Cycle Emails

    www.avivdigital.com 8

  • Attracting your potential customers into conversion funnel Converting your prospects into leads using emails Landing page Conversion Optimization Conversion Optimization Patterns for Engaging website Visitors Life Cycle Emails

    6. Web Analytics

    1. HOW TO CREATE UNFAIR ADVANTAGE AND

    2. INTEGRATED DIGITAL MARKETING STRATEGY

    3. HOW TO SELL DIGITAL MARKETING SERVICES

    4. HOW TO CREATE A WEBSITE WITH WORDPRESS

    Introduction Google Analytics Content Performance Analysis Visitors Analysis Goals & Ecommerce Tracking Social media analytics Actionable Insights and the Big Picture Social CRM & Analysis

    SPECIALISATION MODULES

    EXPONENTIALLY GROW ONLINE BUSINESS

    Creating a Digital Marketing Strategy Executing the Strategy

    www.avivdigital.com 9

  • 7. DISPLAY ADVERTISING

    8. SHOPPING ADVERTISING

    9. MOBILE APP MARKETING

    12. GOOGLE ANALYTICS IQ

    13. AFFILIATE MARKETING

    10. PREPARE YOURSELF FOR CAREER OPPORTUNITIES IN DIGITAL MARKETING

    11. LEARN AND PREPARE FOR VIDEO ADVERTISING EXAMINATION

    www.avivdigital.com 10

    5. BLOGGING FOR BEGINNERS

    6. SUPER BLOGGING

    There are 150,000 digital jobs predicted by 2020 and not enough digital professionals

    to fill them.

    According to Mondo, demand for digital marketing professionals

    will rise by 38% this year.

  • www.avivdigital.com 11

    OUR CERTIFIED COURSES

    Advanced Diploma Course in Digital Marketing

    6 Month (180 Hrs Class + 3 months internship)

    Diploma Course in Digital Marketing

    3 Month (180 Hrs)

    Certification Courses (Any one specialization)

    (45 Hrs / 4 Weeks / 1 Month Course)

    Affiliate Marketing Courses

    (45 Hours - 1 month)

    Advanced Certificate Coursein Digital Marketing

    (80 Hrs / 8 Weeks / 2 Months)

  • www.avivdigital.com 12

    Hear it from our

    Successful Grads

    - Rino Radhakrishnan

    “Aviv Digital has cha

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