Advanced Email+Social IntegrationChristopher S. Penn (@cspenn)

A Quick Diversion into World of Warcraft

GearAbilities

Skill

“If only I had better gear...”

WoW:Gear

AbilitiesSkill

Marketing:Tools

TacticsStrategy

Strategy

Metcalfe’s Law

Audience

Prospects

Leads

Customers

Evangelists

SocialSearch

Advertising

Email

LikingC

Reciprocity

Social Proof

ConsistencyD

Authority

Scarcity

Tactics

Beginner

Social reminder/reinforcementCD

CD “Pre-Seeding”

CD Welcome Messages

CD Welcome Landing Pages w/Email

D Share with your network

D Share with your network

C Live Data from SWYN

C Social Synchronization

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Intermediate

The Like ButtonC

Recent ActivityC

Follow Button

Social Commenting

C

RecommendationsC

Find on Facebook

LinkedIn

LinkedIn

LinkedIn

LinkedIn

Expert

D Facebook Registration

Like GateC

Like Gate

C

Like Gate

C

Influence Scoring

Influence Scoring

Do the work

Case Study

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A Word on Measuring

Multichannel Funnels

Wrapup

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http://cspenn.com/book

The Social Habit IIThe Edison Research/Arbitron Internet and Multimedia Study 2011

Tom Webster - Vice President, StrategyEdison Research

http://ar.gy/QHy

www.whatcounts.com/emailsummit Oct. 4-5

Christopher Penncspenn@gmail.comTwitter: @cspennLinkedIn: cspenn.com/lFacebook: cspenn.com/fWeb: christopherspenn.com