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Advanced Facebook: Facebook Live!

Date post: 21-Feb-2017
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Advanced Facebook: HOW TO BROADCAST & USE IT FOR GROWTH AND INFLUENCE #DTCCSMC2017 [email protected] @LisaLFlowers
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Page 1: Advanced Facebook: Facebook Live!

Advanced Facebook:

HOW TO BROADCAST & USE IT FOR GROWTH AND INFLUENCE

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 2: Advanced Facebook: Facebook Live!

@LisaLFlowers• Strategist | Instructor | Keynote Speaker

• Marketing, business development and public speaking – 25+ years

• Teaching, tutoring, and mentoring – 15+ years

• Social media and business coaching – 8+ years

• Global - It all started with a tweet!• Nigeria• Malaysia

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 3: Advanced Facebook: Facebook Live!

1,860,000,0004th Quarter 2016

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 4: Advanced Facebook: Facebook Live!

What is Facebook Live?• A live video stream on Facebook

• Gives you the ability to go live on your Facebook (personal or business) page and in Facebook groups – on the spot

• Offers live content will draw people who might not otherwise spend time on your Facebook page or platform.

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 5: Advanced Facebook: Facebook Live!

Why Facebook Live?• Live-streaming has an immediacy that recorded video can’t match.

• People spend 3x longer watching Facebook Live videos compared to those that are no longer live.

• Videos have a 135% greater organic reach compared to photo posts on average.

• Gives everyone a behind-the-scenes look at what’s going on in your office, FAQs, etc.

• Doesn’t have to be a highly produced or scripted video. It’s better if it’s NOT.

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 6: Advanced Facebook: Facebook Live!

Why Facebook Live? MORE Reasons!• Users can interact instantly with your content.

• When they join your live stream, they can immediately participate in the running commentary – immediate interaction!

• Users can communicate with other users• Talk about (your) products, services and other key content that you want

them to engage with.

• Your AUDIENCE is already there.

• It’s FREE and EASY!

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 7: Advanced Facebook: Facebook Live!

Source: http://www.reviewjournal.com/sports/football/twitter-scores-live-stream-bills-jets-thursday-night-game

Twitter - $10M = $50M• Spent $10 million to live-stream select

NFL games

• Generated nearly $50 million in ad sales.

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 8: Advanced Facebook: Facebook Live!

24,251,108 views107,067 shares

410,000 reactions378,000 comments

CNN Projecting Election Results

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 9: Advanced Facebook: Facebook Live!

Source: https://www.facebook.com/VinDiesel/videos/10153697643728313/

9,031,243 views

54,867 shares807,000 reactions

Vin Diesel and Son

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 10: Advanced Facebook: Facebook Live!

Source: https://www.facebook.com/candaceSpayne/videos/10209653193067040/

165,870,091 views

3,381,051 shares2,900,000 reactions15,000 comments

Candace Payne in Chewbacca Mask

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 11: Advanced Facebook: Facebook Live!

$500,000 and a Hasbro figureAll from one Live video.

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 12: Advanced Facebook: Facebook Live!

Let’s go LIVE!

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 13: Advanced Facebook: Facebook Live!

What Should I Broadcast?• Meat the team/fans/staff

• Product launches

• FAQs

• Company tours

• Live events

• Host interviews

• Daily updates

• Behind the scenes – Here’s how we make it / build it

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 14: Advanced Facebook: Facebook Live!

Campaign Launch and Press Event – Delaware Office of Highway Safety

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 15: Advanced Facebook: Facebook Live!

Promoting Pedestrian Safety – Delaware Office of Highway Safety & University of Delaware Police Dept

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 16: Advanced Facebook: Facebook Live!

Safe Teen Driving event with Ford Driving Skills for Life, Governor’s Highway Safety Association, and Delaware Office of Highway Safety at Dover International Speedway

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 17: Advanced Facebook: Facebook Live!

Promoting Drive Sober 200 Race, NASCAR Citizen Soldier Movie Launch, partnership w/ NASCAR driver, Ross Chastain and discussion with Mark Rossi, VP of Sales & Mktng at Dover International Speedway

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 18: Advanced Facebook: Facebook Live!

Promote your broadcast – before, during, & after• On Facebook

• As an event• In your Facebook groups• On your business and personal Facebook page• Via Facebook ads

• In an email or in your email newsletter

• On your website, blog, and social media channels (Twitter, LinkedIn, Instagram, etc.)

• Print ads

• Flyers

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 19: Advanced Facebook: Facebook Live!

Brand yourself – use props!• Photo booth props

• Pop-up banners

• Signage

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 20: Advanced Facebook: Facebook Live!

Be HUMAN• Don’t be afraid to be yourself

• It’s okay to stumble, mess up, etc.

• Yes, you can have a plan, but NOT a script.

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 21: Advanced Facebook: Facebook Live!

Write a great headline• Write it down or have it in your head in advance

• Learn How to Use Facebook Live

• Behind the Scenes at __________

• Tips & Tricks to __________

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 22: Advanced Facebook: Facebook Live!

Do your best to make sure your connection is good

• Wi-Fi is okay• 4G is best• Be patient• Keep talking

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 23: Advanced Facebook: Facebook Live!

Plan for the unexpected• Slow or no connection

• Try again

• You’re human!

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 24: Advanced Facebook: Facebook Live!

Say HELLO!• Recognize commenters by name

• Respond to their comments

• Ask them to LIKE/LOVE the feed

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 25: Advanced Facebook: Facebook Live!

Ask your viewers to follow you• Ask your viewers to follow you and receive notifications when you go

live

• Tell them (during the event) to tap on the Follow button on live videos and videos that were live• And then opt-in to get notifications the next time you go live.

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 26: Advanced Facebook: Facebook Live!

How long should I broadcast?• At least 10 minutes and up to 90 minutes

• People will invite their friends to join in

• Promote• Before you’re doing it• While you’re doing it• After you’ve done it

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 27: Advanced Facebook: Facebook Live!

Once you’re finished• The video is automatically saved to your timeline.

• Share it, tweet it, embed it in blog posts, or delete it

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 28: Advanced Facebook: Facebook Live!

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 29: Advanced Facebook: Facebook Live!

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 30: Advanced Facebook: Facebook Live!

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 31: Advanced Facebook: Facebook Live!

Ways to Use Facebook Live for GROWTH• A peek behind-the-scenes

• Humanizes your company• Gauge levels of interest• Get new ideas

• FAQs

• Promote an upcoming event

• Engage with your Facebook group members

• A new level of trust = Sales & Growth

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 32: Advanced Facebook: Facebook Live!

Ways to Use Facebook Live for INFLUENCE• Find brand ambassadors

• Strengthen relationships with existing fans

• Partnering with other organizations to reach NEW audiences and markets

• It’s still relatively new – be seen as a leader

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 33: Advanced Facebook: Facebook Live!

QUESTIONS?

#DTCCSMC2017 [email protected]@LisaLFlowers

Page 34: Advanced Facebook: Facebook Live!

Thank you!• @LisaLFlowers on all platforms

• @LisaLFlowers1 on Instagram

[email protected]• (703) 862-8743• Join my Facebook Group!• https://www.facebook.com/groups/

MarketingStrategiesGroup/

#DTCCSMC2017 [email protected]@LisaLFlowers


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