Growth_Marketing_Conference_V1.5_2016_0505

Feature Facebook Your Website

10

Brand awareness Product information Call to action

Source: Adaptly, “New Digital Advertising Study Finds That Sequencing Ads Taking Individual Consumers Down the Marketing Funnel Achieves Better Outcomes Than Sustained Call-To-Action Message, July 2014

Audiences Engagement Conversion

1

2

3

4

5

6

7

Audience Manager

Ads Manager

Signal

Audience Insights

Graph Search

Google Tag Manager

Google Analytics

High purchasing intent = keywords such as “warriors tickets“

Generic branded = using keywords containing the term “warriors“

Only tickets search campaigns

Average daily ROAS for high purchase intent ticket campaign = 2,670%

Average daily ROAS for branded ticket campaign = 1,341%

Average search impression share for branded: 99%

Average search impression share for generic: 30%

The total owned audiences that you can reach via Facebook plus the organic fan base on other social networks.

Website 000,000,000

Email 000,000,000

Facebook 000,000,000

Twitter 000,000,000

Linkedin 000,000,000

Instagram 000,000,000

Total 000,000,000

Total Audience0,000,000

Facebook video lift test

SocialAmplificationGuide

Social Amplification Guide

VideoLinkAd

Nine Triangles Guide

http://stage.blitzmetrics.com/fbw

http://www.blitzmetrics.com/gtm