Date post: | 17-May-2015 |
Category: |
Self Improvement |
Upload: | killeraces |
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October 2, 2011
By Lynn Truong, Co-Founder, Wise Bread
Advanced Monetization
Strategies
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wisebread.com/fincon11
Slides and notes will be posted on:
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How do I make (lots of) money from my blog?
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05
101520253035404550
How are other bloggers making money?
Larget source of revenue
Dis
pla
y/A
dse
nse
Text
Lin
ks
Affi
liate
Mark
eti
ng
Sp
on
sore
d P
ost
s
Freela
nce
Wri
tin
g
Con
sult
ing
Pro
du
cts
Sp
eakin
g
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0
10
20
30
40
50
60
What ad networks are they using?
Ad
sense
Invest
ing C
hannel
Com
mis
sion Jun
ctio
n
Flex O
ffers
Am
azo
n A
ssoci
ate
s
Lin
kshare
Affi
liate
Esc
ala
te
Share
A S
ale
MySavin
gs
Blo
gH
er
Chit
ika
NC
S R
eport
ing
Consu
mer
Track
Pepp
erj
am
Life
tim
e M
om
s
Burs
t
Konte
ra
Ad
vert
isin
g
Blo
gA
ds
Gla
m
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No Yes I plan to soon0
10
20
30
40
50
60
70
How many are full time bloggers?
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< $500 $500-$1000 $1000-$2500
$2500-$5000
$5000+0
5
10
15
20
25
30
35
40
How much do you make from your site per month?
Which Monetization Strategy Are You?
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Agency Representation
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Agency Representation: What You’ll Need
• The right numbers: traffic, demographics, social media reach• Time: to pitch every. single. inquiry.• Time: bigger campaigns = higher maintenance clients• Time: to report what you delivered • Flexibility: campaigns are unpredictable
Direct SalesFINCON11
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Direct Sales: What You’ll Need
• Media kit/sales page• Audience demographics
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Direct Sales: What You’ll Need
• Media kit/sales page• Audience demographics• Rate card• Brag sheet• Pitch custom campaigns
General Display Ad NetworksFINCON11
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Display Ad Networks: Choose Quality over Quantity
• Floor/min CPM• Review and easily remove ads• Default/pass through networks• ContextWeb, Tribal Fusion, Six Apart, Casale Media
Affiliate MarketingFINCON11
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Affiliate Ad Networks
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Affiliate Marketing: A Lot to Like
• Low barrier to entry• Targeted traffic vs. lots of traffic• Start making money fast• Unlimited niches• Passive income potential
Products and SubscriptionsFINCON11
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Products: Package Information
• Ebooks• Courses• Premium content• Newsletters• Private forums• Apps
Freelance ServicesFINCON11
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Freelancing: Beyond Your Blog
• Writing opportunities – beyond other PF blogs• Speaking• Consulting• Book deals• Media personality
Questions?FINCON11
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wisebread.com/fincon11
Slides and notes will be posted on:
wisebread.com/wise1000subscribe
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