MY BRIEF

•Create a promo music video •Create a magazine advertisement for the digipak •A cover for its release as part of a digipak

Aneela Aziz

• The use of Intexuality in creating an artist identify.

• Making adverts and merchandise instantly recognisable and appealing to the target audience

• The effect of slowing down frames in our video was influenced by the song Solo by Iyaz.

• The CD cover for Alicia Keys’ single, is desaturated likewise our CD cover.

• We used the same effect on our cover but developed it by using it in the actual video.

• Special effects of transitions when the woman is walking down the street and then looks at her phone

• The use of unique layering such as the woman walking down and the male person being partly visible

• No abstract elements which shows the video is not postmodern

• Constant theme throughout

• Cross dissolves used and fade in/out’ also .3D Effects such as ‘Wipe’ and ‘pull down’ to create effective flshbacks .

• We also used the desaturation effect in our music video, absent from the video of ‘Try Sleeping With a Broken heart’.

In what ways does your media product use, develop or challenge forms and conventions of real products?

•The use of female actors are poisoned the same on the CD •The artist names are on the CD which anchors the actor however my CD cover is slightly different as the video is dominated on the female actor although a male singer that she loved is singing the song before he died as the narrative in the video. •The lighting is very focus to create dominance for the female actors •Limited use of colour’s to convey the idea of lost and loneliness and pessimitic ideas also highlighted in the title of the song ‘Tears’ but also ‘Try sleeping with a broken heart

Alicia Keys CD cover The Jermaine Brown CD

cover we created

Nicki Minaj ‘Your love’ video at the beginning the use of colours used of red, black

A clip from our video at the beginning we have also used red and black within our video to present the theme of love and death.

How effective is the combination of your main product and ancillary texts?

•Style links to target audience the age between 18-24 both male and female

•Setting is consistent for example of the park

•The messages and ideas of the narrative of love and death presented through the use of red for love and the women looking upset on the CD also shown through the video of losing a loved one

•Same actors of the man and the woman throughout to keep the consistency

•The colours used of red, black and white

•Links to R&B genre of music

Name of singer on digipak, Jermaine Brown, ties in with the male singer in the music video.

The song title, Tears, has a connection with the lyrics in the music video .

Use of costume of the woman in a black dress also used in the video

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY

TEXTS? Location of woman on the street in the

advertisement

A clip from the music video of the couple

on the street keeping the consistency

What have you learned about audience feedback?

Able to look back and see what made my products good and what I would change if I did it again

• The audience easily understood the narrative of the music video

•The house style was consentient throughout the ancillary task and main product with the use of actors used

•The music video needed more close ups of the couple to show more emotion and give more evidence that flashbacks are being shown.

•The use of mise en scene of the use of black red and white are consistent throughout the advert and cd cover and also the video.

•The genre was correctly identified by the audience of R&B Soul

The target audience was also identified of ages between 18-24

The music track complimented the visuals of the music video as the narrative of the song presented the idea of someone losing a lost one.

Construction

Digital camera•To take still photo’s for ancillary task of woman walking down the street and women looking upset

• 14MP camera used for a variety of high quality standard photographs that was uploaded to blogger and also to Photoshop software and edit them to look more professional

HD Camera •Record video footage for music video

•Zoomed in in certain pieces of footage to give a sense of focus on the backgrounds and actor/actress.

•High-angle shots

•Close-ups

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How did you use media technologies in the construction and research planning and evaluation stages?

Final Cut Pro•Used to create the music video by placing footage and audio into the timeline.

•Layered visuals over each other.

•Video Transitions such as Cross dissolve, fade in/out, 3D Effects ‘Wipe’ and ‘pull down’ was used here.

•Desaturation was used here, changing the shots from colour to greyscale.•Learnt how to clip footage into smaller pieces.

Skills devloped

Microsoft Word software

•Keeping a record of the progress through diary entries of what we have done a specific day

Photoshop•Computer software to construct and create CD cover and Advertisment

•Used to edit the images that were taken.

•The desaturation effect was used on a copy of the original layer to effectively rub out areas where we wanted the original colour of the original layer to be shown.

How did you use media technologies in the construction and research planning and evaluation stage?

•Technologies was very important to be able to create a effective and professional media products.

Research

•Researching into existing advertisements, and CD cover to help construct my work from the codes and conventions of existing R&B media products of Alicia keys album cover and Janet Jackson advertisement

•Use of internet you tube Google was used for existing music video’s- to help with ideas of the conventions of R&B Videos for example Nicki Minaj, Alicia Keys, Iyaz .

•Google was used to research the record labels of the three artists named above.

•Tv music channels to watch music videos like Kiss, MTV and AKA

Alicia keys ‘sleeping with a broken heart’ video the message

used at the beginning of the video

I have also used a convention through researching music

video like Alicia keys as our music video at

the beginning has also used a message

Planning Scanner •Mock ups of ancillary task and for music video

•A scanner was used to transfer the hand-drawn mock ups to a PC for blogger.Photoshop software

•A variety of tools that can be used to create professional media products

•Used to experiment with different fonts for the digipak.

•Experimented with different backdrops such as a restaurant but this idea was dropped because we wanted to give a natural look with the park and roads.

Microsoft word software • To type up a list of shortlists that was going to be used through media products, that can be uploaded to blogger

•Kept a record of actors, locations costumes and props that was going to be used through the products

• creating survey for Audience feedback through asking appropriate questions such as what font type would be used on the CD cover and advertisement as this helped us use the font that the audience would think be appropriate for our media products

Evaluation

•Audience feedback on final media products

•Final Cut to get print screens of music video for analysis of different editing we have used.

•Print screens of photos from Photoshop for analysis showing how we have manipulated the images for specific purpose