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©2015 Xerox Corporation. All rights reserved. Xerox® and Xerox and Design® are trademarks of Xerox Corporation in the United States and/or other countries. BR13251 Advanced Print/Mail Solutions Integrated communications to raise your recruiting success rate. Maximize your ROI with results oriented services. • Print production, mail fulfillment and tracking • Strategic campaign development: messaging, sequencing, integration between paper, voice and electronic media • Creative development, copywriting and design • Recommendation and purchase of quality lists • Email deployment and tracking • Inbound paper application processing • Program response web site development and hosting • Prompt handling of inbound student responses – from all channels • Rapid, scalable staff deployment for time- sensitive fulfillment campaigns • Professional marketing management Contact Us 877.414.2676 xerox.com/highered Statistics show that smart targeting, multi-channel outreach and quirky inquiry follow-up can give schools a competitive edge. Our Speed to Lead ® technology and experienced marketing team propel student response rates to double digits with specifically targeted campaigns integrating digital, print and voice communications. Boost the effectiveness of your recruitment program Many companies specialize in one or two functions that support college and university recruiting efforts. But as a leader in marketing and enrollment services, we’ve found that by touching and engaging the right prospective students in multiple ways, from inquiry through admissions, we achieve better success. Xerox helps schools transform their in-house initiatives into a high-performing, end-to- end, scalable recruitment operation. To do this, we strategically combine targeted direct mail, email and calling campaigns throughout the recruiting season to more effectively reach students. Our full-scope design, printing, fulfillment, and data processing solutions are a critical component of these services. Integrating with on-campus systems to remove the burden of managing disparate vendors, we work with schools to handle all aspects of recruitment campaigns – from personalized, relevant messaging and follow-up to delivering those messages in every way a prospective student might engage with the information. Reach more of the students you seek • Generate new applications with targeted, multi-faceted campaigns integrating print, digital and voice messaging and contact. • Increase response rates from 2-4% to 10% and above. • Achieve one-day outbound response for all communication channels, including print. • Lower costs by leveraging a single source for multi-channel campaigns.
