Investor Presentation | October 11th 2019CSE: ABCS | OTCQX: ABAHF
ADVANCED RELIEF Powered by Nature™
ADVANCED RELIEF Powered by Nature™
B2C B2B
Leading Topical Brands
GENERAL
Investors and prospective investors should rely only on the information contained in the continuous disclosure filings (the
“Filings”) of Abacus Health Products, Inc. (the “Company” or “Abacus”), including the information contained in the annual
information form of the Company dated April 12, 2019 (the “Annual Information Form”), which are available under the
Company’s SEDAR profile at www.sedar.com. This presentation is qualified in its entirety by reference to, and must be
read in conjunction with, the information contained in the Filings. An investor or prospective investor is not entitled to rely
on parts of the information contained in this presentation to the exclusion of others, and the Company is not authorized to
provide different or additional information. Unless otherwise specified, all monetary amounts in this presentation are in
United States dollars.
An investment in the securities discussed in this presentation is speculative and subject to a number of risks that should
be considered by an investor or prospective investor. Investors and prospective investors should carefully consider the
risks described in the Filings. This presentation does not constitute an offering of securities and the information contained
herein is subject to the information contained in the Company’s Filings.
Disclaimer
FORWARD-LOOKING INFORMATIONThis presentation contains forward-looking information or statements (collectively, “forward-looking information” within the
meaning of applicable securities laws. Forward-looking information may relate to the Company’s future outlook and
anticipated events, plans or results, and may include information regarding the Company’s objectives, goals, strategies,
future revenue or performance and capital expenditures, and other information that is not historical information.
Particularly, information regarding the Company’s expectations of performance, achievements, prospects or opportunities,
or the markets in which the Company operates, is forward-looking information. Forward-looking information can often be
identified by the use of terminology such as “believe,” “anticipate,” “plan,” “expect,” “pending,” “in process,” “intend,”
“estimate,” “project,” “may,” “will,” “should,” “would,” “could,” “can,” the negatives thereof, variations thereon and similar
expressions. In addition, any statements that refer to expectations, intentions, projections or other characterizations of
future events or circumstances contain forward-looking information. Statements containing forward-looking information are
not historical facts but instead represent management’s expectations, estimates and projections regarding future events or
circumstances.
The forward-looking information contained in this presentation is based on the Company’s opinions, estimates and
assumptions in light of management’s experience and perception of historical trends, current conditions and expected
future developments, as well as other factors that management currently believes are appropriate and reasonable in the
circumstances. Despite a careful process to prepare and review the forward-looking information, there can be no
assurance that the underlying opinions, estimates and assumptions will prove to be correct.
FORWARD-LOOKING INFORMATION CONTINUEDRisk factors that could cause actual results to differ materially from forward-looking information in this presentation include: potential
changes to state or federal laws pertaining to Industrial Hemp; risks associated with numerous laws and regulations; international
regulatory risks; uncertainty caused by potential changes to the current regulatory framework; receipt of necessary regulatory approvals
and permits; DEA jurisdiction over hemp extracts or CBD; environmental, health and safety laws; anti-money laundering laws and
regulations; banking; denial of deductibility of certain expenses; liability for actions of employees, contractors and consultants; reliance on
third party suppliers, service providers and distributors; compliance by manufacturers with cGMP requirements; reliance on key products;
industry competition; intra-industry competition; other conflicts of interest; changing consumer preferences and customer retention;
maintaining and promoting the Company’s brand; unfavourable publicity or consumer perception; inability to sustain pricing models;
reliance on key inputs; management of growth; product viability; success of quality control systems; product recalls; product liability; key
officers and employees; product returns; inability to protect intellectual property; domestic supply risk; intellectual property claims; litigation;
trade secrets may be difficult to protect; transportation risk; effectiveness and efficiency of advertising and promotional expenditures;
obtaining insurance; additional financings; risks related to acquiring companies; use of customer information and other personal and
confidential information; data security breaches; global economic uncertainty; emerging industry; inability to renew leases; potential
volatility of price of securities; holding company structure; risks related to potential changes in definition of “foreign private issuer”;
increased costs as a result of becoming a reporting issuer; financial reporting and other public issuer requirements; impact of future sales
by existing shareholders; influence of the significant shareholders; and any other risks that may be included in the Filings, including under
“Risk Factors and Uncertainties” in the Annual Information Form. Although management has attempted to identify important risk factors
that could cause actual results to differ materially from those contained in the forward-looking information in this presentation, there may be
other risk factors not presently known to the Company or that the Company presently believes are not material that could also cause actual
results or future events to differ materially from those expressed in such forward-looking information in this presentation. There can be no
assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated
in such information. Accordingly, readers and viewers should not place undue reliance on forward-looking information, which speaks only
as of the date made. The forward-looking information contained in this presentation represents the Company’s expectations as of the date
of this presentation or the date indicated, regardless of the time of delivery of the presentation. The Company disclaims any intention,
obligation or undertaking to update or revise any forward-looking information, whether as a result of new information, future events or
otherwise, except as required under applicable securities laws.
All of the forward-looking information contained in this presentation is expressly qualified by the foregoing cautionary statements. Investors
and potential investors should consult their own professional advisors to ascertain and assess the income tax, legal, risk factors and other
aspects of their investment or potential investment in the Company and should carefully consider the risks described in the Filings.
NO THIRD PARTY VERIFICATIONThe information contained in the presentation, including market information from third parties, has not been independently verified and no
representation or warranty, express or implied, is made as to, and no reliance should be placed on, the fairness, accuracy, completeness
or correctness of the information or opinions expressed herein.
Leading BrandsLeading brands with line of OTC pain relief and skincare products containing CBD hemp extract and oil
DistributionEstablished and growing distribution in major national retailers (B2C), health care practitioner offices (B2B), ecommerce platforms
Proprietary ProductsPatent pending formulations to provide fast and effective relief
Market OpportunityAbacus’ brands cater to
$7.4 billion pain relief market1
and $2.6 billion skincare
market2
1 Allied Market Research. (2018). Global Topical Pain Relief Market: Opportunities and Forecasts, 2018-2025. Portland, OR: Allied Analytics, LLP.2 American Academy of Dermatology Association; Estimated annual medical costs for Acne ($846 million), Eczema ($314 million) and Contact Dermatitis ($1,529 million).3 In-the-money fully diluted shares outstanding.; includes Proportionate Voting Shares and Subordinate Voting Shares, in-the-money Warrants and Options4 Based on closing share price as of October 11th, 2019 of CAD $6.00 converted at USD/CAD 1.335 Reflects cash balance as of June 30, 2019.
Investment Highlights
ITM FD Shares O/S3CSE: ABCS ITM FD Market Cap4 Cash5
US$103.6m22.9m US$32.3mOTCQX: ABAHF
4
Patent-pending formulations based on 15+ years of R&D by Aidance Scientific (former parent)
Utilizing active pharmaceuticalingredients, natural ingredients, essential oils, and CBD hemp extract and oil (Cannabis sativa L.)
Pharma Pedigree
OTC pharmaceutical-grade products
Produced in cGMP compliant facility by contract manufacturer (Aidance)
Production capacity of over 400,000 units/month - able to meet pent up demand
Proprietary Formulations Manufacturing & Quality
CBD MEDIC: Consumer Offering
6
Pain Relief Line:Arthritis, Back & Neck, Active Sport, Muscle & Joint, Foot Pain
Skincare Line:Acne, Eczema, Itch & Rash
Product Forms:Ointments, creams, pain sticks, sprays and massage oils
Distribution:~3,000 retail pharmacy and grocery locations across 23 states, including CVS
Opportunity:100,000 retail locations in the US food, drug and mass market (F/D/M)
Retail Presence
Current States with Retail Presence
Retail Locations
Current deployment
Total stores in deployed chains
Existing
3,000
22,000
Carried in 18 retail chains across 24 states
11
24
0
10
20
30
Q1 2019 Q2 2019
States Carrying CBDMEDIC
2000
3000
0
1000
2000
3000
Q1 2019 Q2 2019
Retail Locations Carrying CBDMEDIC
CBD CLINIC: Health Practitioner Offering
Pain Relief Line:High strength formulations to address varying levels of pain
Market:Used in-practice and sold in over 12,000 practitioner offices
Product Forms: Ointments, pain sticks and massage oils
Distribution:Leading national distributors
Opportunity:Over 800,000 practitioners in the US
1 Allied Market Research. (2018). Global Topical Pain Relief Market: Opportunities and Forecasts, 2018-2025. Portland, OR: Allied Analytics, LLP.2 American Academy of Dermatology Association; Report “The burden of skin disease in the United States.”3 American Academy of Dermatology Association; Estimated annual medical costs and number of affected people for Acne ($846 million), Eczema ($314 million) and Contact Dermatitis ($1,529 million).
Market Opportunity
Market Segments
Number of Americans affected
Market Value
RX Market Challenges
OTC Market Challenges
Pain1 Skincare2,3
Acute & Chronic
100 million
$7.4 billion
High cost, poor tolerability, unfavorable side effects, concerns over long-term safety and abuse
Limited advancements in technology
Acne Eczema Itch & Rash
50 million 31 million 13 million
$2.6 billion
CBD CLINIC & CBDMEDIC offer powerful all-natural alternatives
Expand number of SKUs for various therapeutic indications
Expect to reach 5,000-6,000 retail locations by end of 2019
National marketing strategy to drive sales in retail locations
OTC formulation as competitive differentiator in the practitioner market
Leverage existing customer base for repeat purchases
Penetration of new practitioner segments
Brand Strategy
9/10 Health Care Practitioners who use CBD CLINIC recommend it over other topical analgesics1
CBDMEDIC brand generates highest revenue per store per month in CVS2
1 - Data is based on a third party survey with 253 respondents. Health Care Practitioners are 96% composed of Chiropractors, Message Therapists, Acupuncturists and Physical Therapists2 - Based on IRI industry data for the 13-week period ending August 11th 2019 for locations where CBDMEDIC is sold
Launch to major media platforms including TV and radio in select regions in Q3
Participation in industry events: NACDS Total Store Expo, The National by FCA, Pain Kllr, Paleo F(x), National Products Expo West
Marketing Initiatives
Partnered with Rob Gronkowski (Gronk) to increase CBDMEDIC brand awareness and launch a co-branded line of sports nutrition and wellness products
Began in-store advertising program in CVS with plans to extend to other retailers
Featured in prominent publications including GQ, Allure, Glamour and Well-Good
Continued partnership with celebrity fitness trainer and nutritionist expert Harley Pasternak
Development of additional products in new indications
Israeli subsidiary to identify and secure unique technologies
Focus on Canada, EU and Australia
Partner with local distributors and manufacturers
Investment in infrastructure and supply chain for scalability, redundancy and quality
Growth Strategy
Scalability R&D International Expansion Brand Expansion
Expanded line of pharma grade nutrition & wellness productsplanned to be introduced in 2020
Strong quarter-over-
quarter sales growth
Strong liquidity position
of US$32 million
Financial Profile
(US$ million)Q2
Jun 30, 2019Q2
Jun 30, 2018
Total Revenues 3.2 2.1
Gross Profit
Gross Margin
Abacus raised over US$40
million over the last
twelve months to support
growth and marketing
initiatives
2.0 1.2
61% 58%
Capitalization and Ownership
Figures in US$ million, unless otherwise statedShare Price as of: October 11th, 2019
1 Based on closing share price as of October 11th, 2019 of CAD $6.00 converted at USD/CAD 1.332 Includes Proportionate Voting Shares and Subordinate Voting Shares3 Includes in-the-money outstanding warrants and options
Share Price (US$)1 $4.51
Basic Shares Outstanding2 21.0
Basic Market Capitalization $94.7
In-the-money ("ITM") Securities3 1.9
Fully Diluted ITM Shares Outstanding 22.9
FD ITM Capitalization $103.6
Dr. Bharat Madhavan
Chief Technology Officer
Dr. Bharat Madhavan is a microbiologist holding several
international patents, specializing in R&D and Quality
Control/Assurance in the field of formulations and
Pharmaceutical Science.
Perry AntelmanChief Executive Officer
Perry has over 30 years of executive business
experience, funding, launching, and growing
companies in the chemical and medical
technology/pharmaceutical sectors.
Hank HagueChief Financial Officer
Prior to joining the company Hank was the CFO of
Foster Corporation. He served as CFO for Scott Brass a
Sun Capital Partners portfolio company. Hank has
worked in financial roles for Stanley Black & Decker,
Pitney Bowes, Medtronic, and The Gillette Company.
The Abacus team consists of seasoned executives, scientists and regulatory advisors.
Mark Bolling
Vice President of Sales
Mark has over 25 years of business development,
sales, and marketing experience spanning diverse
industries and product lines. He served as the
Vice President of Business Development –
Commercial Sales for PuraCap Pharmaceutical.
James BarkatVice President of Marketing
James most recently served as U.S. Marketing
Head – Digestive Health, at Sanofi Consumer
Health. He has over 20 years experience in the
over-the-counter pharmaceutical industry and has
marketed with 10 major U.S. retailers.
Phil Henderson
Senior Investment Director (Consultant)
Henderson and Company is a consulting practice
helping early stage and emerging companies with
critical strategic and operational issues, and interim
management. Phil has has successfully raised financing
with Angel, Institutional and Corporate investors.
Jonathan Conforti Vice President of Corporate Development
Jonathan has held senior roles in business development
and finance in the technology, life sciences and mineral
resource sectors. Prior to joining the company Jonathan
was Vice-President of Business Development at iMDsoft.
Management Team
Contact Information: Hank Hague, CFO | [email protected] | 416-848-1457 | www.abacushp.com