Saving Time with CSE’s

How to Build a Custom Search Engine on Google

part of the Black Belt in Internet

Recruitment programme

Johnny Campbell

Founder & CEO

Social Talent

@socialtalent

Google Custom Search Engines

What are they?

A customised search bar that searches a specific website, like your own website, for results which contain your desired keywords.

You’ve probably used one before:

Google Custom Search Engines

What are they?

A customised search bar that searches a specific website, like your own website, for results which contain your desired keywords.

You’ve probably used one before:

Using Google CSE’s for Recruiting

• Build our own search engine to look at our

desired sites

• We enter our search terms as we need them

• We can embed our CSE on a Blog, internal

website, etc for regular/team use

Using Google CSE’s for Recruiting

• The back-end of our search engine refines our

search to our desired search

• Our results are presented in a List form, like

normal Google searches

Using Google CSE’s for Recruiting

To start: google.com/cse

Using Google CSE’s for Recruiting

To start: google.com/cse

Using Google CSE’s for Recruiting

To start: google.com/cse

Using Google CSE’s for Recruiting

To start: google.com/cse

joe.blogs@socialtalent.co

***************

Using Google CSE’s for Recruiting

To start: google.com/cse

joe.blogs@socialtalent.co

***************

Let’s create a LinkedIn search engine

What are the URL patterns for Profiles?

linkedin.com/in/

linkedin.com/pub/

Let’s create a LinkedIn search engine

What are the URL patterns for Profiles?

linkedin.com/in/

linkedin.com/pub/

*.linkedin.com/in/*

Use asterisks to stem your URL’s *.linkedin.com/in/*

Let’s create a LinkedIn search engine

What are the URL patterns for Profiles?

linkedin.com/in/

linkedin.com/pub/

*.linkedin.com/in/*

Use asterisks to stem your URL’s *.linkedin.com/in/*

*.linkedin.com/pub/*

Let’s create a LinkedIn search engine

What are the URL patterns for Profiles?

linkedin.com/in/

linkedin.com/pub/

*.linkedin.com/in/*

Use asterisks to stem your URL’s *.linkedin.com/in/*

*.linkedin.com/pub/*

LinkedIn Search Engine

*.linkedin.com/pub/dir/**.linkedin.com/directory/**.linkedin.com/company/**.linkedin.com/job/**.linkedin.com/jobs2/**.linkedin.com/groups/*

*.linkedin.com/pub/dir/**.linkedin.com/directory/**.linkedin.com/company/**.linkedin.com/job/**.linkedin.com/jobs2/**.linkedin.com/groups/*

(“sales * manager” OR “sales manager”)

Choose your preferred Layout

Choose your preferred Layout

Once you have saved your Look and Feel:

• Go back to your Setup Tab on the left

• Look for the Public URL

Once you have saved your Look and Feel:

• Go back to your Setup Tab on the left

• Look for the Public URL

Once you have saved your Look and Feel:

• Go back to your Setup Tab on the left

• Look for the Public URL

Once you have saved your Look and Feel:

• Go back to your Setup Tab on the left

• Look for the Public URL

This is the link to your own CSE for you and your team to use

Refinements and Synonyms

With our CSE, we can create Refinement tabs:

• Target specific countries or cities

• Target specific sectors

• Sets of keywords that indicate job titles,

availability etc

Click to edit

Click to edit

Click to edit

Available Contractors

-present (contractor OR contracting OR temporary OR temp OR contract OR resource)

United Kingdom

site:uk.linkedin.com “United Kingdom”

United States

site:www.linkedin.com “United States”

(“hr manager” OR “hr * manager”)

We now have tabs!

Adding Synonyms

• Google will naturally stem words or look for obvious

synonyms when you leave a term outside of quotations

• However, we can add Synonyms to terms we know,

like job titles, skills etc.

human resources,hrbp,human resource,people management

HR

human resources,hrbp,human resource,people management

Use commas to separate your synonyms, instead of OR or |

Important note:

HR

Your turn!

Practice building a LinkedIn Search Engine

with your own Refinements &

Synonyms!