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Advanced Social Media for Lawyers | Chicago, IL

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Jabez LeBret presents the importance and implementation of social media for Law Firms. This presentation was given at the Chicago Bar Association in Chicago, IL on March 3, 2014
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Advanced Social Media for Lawyers JABEZ LeBRET j [email protected]
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Page 1: Advanced Social Media for Lawyers | Chicago, IL

Advanced Social Media for Lawyers JABEZ LeBRET

[email protected]

Page 2: Advanced Social Media for Lawyers | Chicago, IL

@gngfound

SOCIAL MEDIA

Not a “Fad” !

Good For Ranking !

Looking Beyond

Page 3: Advanced Social Media for Lawyers | Chicago, IL

JABEZ LeBRET

Page 4: Advanced Social Media for Lawyers | Chicago, IL

Our Book

Third Revision Updated for 2014

Contributions from: AVVO Clio

InLaw.me Fujitsu

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@gngfound

SOCIAL MEDIA

Facebook Twitter

LinkedIn Google+

Instagram Pinterest

Vine YouTube

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@gngfound

FACEBOOK

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@gngfound

FACEBOOK

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FACEBOOKPage Post Ad

Average # of “Friends”=338 - Pew Research Center - Internet Project Sept 2013

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!

!

!

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!Potential Reach 118,300

!

!

!

!

!Potential Reach

16,900

@gngfound

FACEBOOKPage Post Ad

50 Likes

350 Likes

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@gngfound

FACEBOOK PAGE POST AD

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@gngfound

FACEBOOK PAGE POST AD

Create Content Image + Meme

Promote Post Ad

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FACEBOOK PAGE POST AD

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FACEBOOK PAGE POST AD

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FACEBOOK PAGE POST AD

Secret Sauce: Image Size = 500 x 300 px

Do NOT upload image to FB Get Controversial

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@gngfound

TWITTER

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Twitter

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TwitterBlog Posts

Follower / ing Tweets

ReTweets Replies

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@gngfound

• Indexable by Google

• Increase your Followers

• Follow people, ReTweet, and share

• HootSuite / SocialOomph

• The .@gngfound

TWITTER

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@gngfound

TWITTER

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@gngfound

TWITTER

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@gngfound

TWITTER

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@gngfound

LINKEDIN

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@gngfound

YOUR PICTURE MATTERS

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@gngfound

LINKEDIN“Skills and Expertise” now “Skills & Endorsements”

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Recommendation:

Edit Profile and turn off the display of Endorsements

LINKEDIN

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LINKEDIN

9 of 57 Comments Mine

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GOOGLE+

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@gngfound

GOOGLE+

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PINTEREST

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!3123

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INFOGRAPHIC

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Advanced Social Media for Lawyers JABEZ LeBRET

[email protected]


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