Advanced teflon(r)presentation external

1Textile EffectsMS-O&WR.ppt

Marketing support Why Teflon® ?technologyWhat is it?

Advanced Teflon® fabric protector with

Dual Action repel & release

NEW!

Textile EffectsMS-O&WR.ppt



Marketing support

Why Teflon® ?

technology

Contents

Advanced Teflon® fabric protector

Advanced Teflon® fabric protector technology

Advanced Teflon® fabric protector marketing support

Why Teflon® fabric protector?

What is it?

Textile EffectsMS-O&WR.ppt



The Stain Business

• Teflon® is HOT. Explosive growth in 2003, with exceptional industry interest.

• Teflon® has been established as a leading Easy Care brand backed by benchmark technologies.

• INVISTA and Ciba are proud to introduce an entirely new generation of Stain Protection:

Advanced Teflon® fabric protector• Advanced Teflon® is the first Smart stain protection

material, which repels or releases stains depending on its environment.



Traditional Stain Protection

After Washing

Teflon®

Stain Release

Untreated Treated

Stain Release

WATER OIL

WATER OIL

water pulled into fabric during washing

After Washing

Teflon®

Stain Release

Untreated Treated

Stain Release

WATER OIL

WATER OIL


Untreated Treated

Teflon®

Stain Repellency

WATER OIL

Stain Repellency

air permeableUntreated Treated

Teflon®

Stain Repellency

WATER OIL

Stain Repellency

air permeable

Traditional stain protection systems fromTeflon® fabric protector involved stain repellency OR stain release.

Repellency: Lowers surface tension so that liquids and stains are repelled and bead up on the surface.

Release: A water loving component pullsin soap and water to the fiber to release ground in stains in the wash.

NEW Advanced Teflon® fabric protectorhas dual action repel AND release.



NEW! Advanced Teflon® fabric protectorwith dual action repel & release

What is Advanced Teflon® fabric protector?• Advanced Teflon® first line defense against stains is a

super repellent effect which prevents stains from getting into the fabric.

• If stains get ground in to the fabric, a second line of defense (stain release) allows the stains to wash out.

• The Teflon® brand combination system provides excellent repellency and adds release. Competitive products with the same claim often sacrifice the critical repellent characteristics.



End uses for Advanced Teflon®

• Developments have been focussed on cotton and cotton rich garments for ready to wear– Pants, woven and knit shirts

• Clear opportunities in cross-over sportswear and jobwear

• Additional opportunities in Home Textiles such as bedding and table linens

• And many others……….




Availability and pricing• Technology is available now for trial• Sales, delivery, technical service, product

stewardship and QC will be handled by Ciba in the normal way.

• Pricing for the NEW Advanced Teflon® fabric protector will be handled by Ciba. Pricing levels will be similar to those for premium or extended durability (HT) Teflon® brand repellent business today.




Advanced Teflon® fabric protectorTECHNOLOGY



Advanced Teflon® Fabric Protector is a Smart Material which understands how to keep clothes looking cleaner, longer.

It repels oil and/or water based stains during garment wear, and works with (not against) detergents in the laundry process to easily remove any ground-in or residual stain.

wear wash




A breakthrough in stain technology, compatible with

wrinkle resist finishes for real life situations.

• Fabric’s repel oil and water based stains with improved performance and durability over many launderings.

• After laundering ironing is NOT necessary to maintain good performance, tumble drying is sufficient. The product is compatible with Wrinkle Free or “non-iron” finishes.

• If a fabric absorbs ground in or oil based stains, they are NOT permanently trapped in the fabric, but can removed after ONLY ONE laundry cycle.

• The treatment operates on the nano-scale, protecting each individual fiber, with minimal impact on the fabric’s, hand/touch/feel/drape, and breathability.





Summary of Performance: Cotton & Cotton/Poly Bottom Weight Fabrics

0

1

2

3

4

5Initial Repellency

Hot Coffee Repellency

Ground-in Stains / Release

Semi-solid Stain Repellency

Wash Durability (same loading)

Hand

Performance without Ironing (LTD)

Mill Value in Use

Generic RepelTeflon® RepelAdvanced Teflon®

Repel/Release

5 = Outstanding4 = Very Good3 = Good2 = Moderate1 = Poor




Technology: Nano-Scale EngineeringApplication Mechanism

• Water evaporates.

• Polymer micro-emulsion melts and spreads.

• Fluorochemicalpolymer permanently bonds to the fiber surface.

Application to Fiber Surface

Melt Spreading &Surface Coverage

HEAT/CURE

Product goes into pad bath as micro-scale

emulsion of polymer in water.

Nanometer sized polymer (invisible) containing CF3 units

bonds to the fiber.



NEW! Advanced Teflon® Fabric ProtectorWith Enhanced Repellent Functionality

Forms a molecular barrier around the individual fibers to lower the surface tension so that the fabric is oil and water repellent.

WATER OIL

Stain Repellency

Air Permeable

WATER OIL

•

Mazola Oil

Cocktail Sauce

Cold TeaItalian Dressing

Hot Coffee 42°C

Red Punch

Oil Rating = 4Water Rating = 4

Even after 40 laundry tumble

dry cycles, potential stains beaded up and remained on the

surface of the treated pants

leg for >10 minutes before

beginning to absorb!



NEW! Advanced Teflon® Fabric ProtectorWith Enhanced Release Functionality

Stain Release

WATER OIL


100% Cotton Woven Shirt

After one wash/dry cycle

Mustard

Fruit Punch

Chocolate Ice Cream

Ground-In Stain

100% Cotton Khaki’s

After one wash/dry cycleGround-In StainMustard

Fruit Punch

Chocolate Ice Cream

Ketchup

Protects the fiber from permanent staining while the water-loving component of the polymer backbone pulls water into the fiber during washing.



• Body Oils and Ring around the collar– In factory environment wear tests, 100% of all ring around the collar

stains washed out immediately, while stains remained on 78% of untreated shirts

• Food stains– Excellent results on ground in mustard, ketchup etc.,

• Enhanced Durability to 20+ Home Launderings

NEW! Advanced Teflon® Fabric ProtectorWith Enhanced Release Functionality



Performance of Conventional Repellent 100 % Cotton Bottom Weight FabricNote: Oily stains are trapped in fiber

Tootsie Roll Pop (22.35 g water + 26.12 g candy)Kool-Aid (26.18 g water + 3.6 g powder)Welch's Grape JuiceSoy SauceRed Wine, MerlotMaraschino Cherries, juiceDirty Motor Oil, 3 months use 10W30 petroleum basedMineral OilKraft Italian DressingCorn OilHershey Chocolate SyrupHellmann's Real MayonnaiseHeinz Tomato KetchupFrench's MustardButter, salted room temp.Lipstick, L'Oreal Creme, Nature's BlushBlack Mascara, L'OrealGreen CrayolaLubriderm Seriously Sensitive Moisturizing Lotion, Lanolin-freeFoldger’s Hot Coffee, strong, 60 deg. C

AATCC Oil Repellency TestsWater Repellency Tests

Fabric washed 30 HL cycles.Stains applied at 20 HL cycles.




AATCC Oil Repellency TestDuPont Water Repellency TestAATCC Corn Oil Release Test

AATCC Mineral Oil Release TestConcentrated Kool-Aid

Foldger’s Hot Coffee (40 °C) French’s Mustard

Hellmann’s Mayonnaise

Oil Repellency Water Repellency (AATCC 118) (DuPont)

Initial 6 630 HL 5 6


Total Stain Performance: Cotton - Poly Blend Bottom Weight Fabric

Advanced Teflon®

Fabric ProtectorConventional

Repellent Product



Oil Repellency Water Repellency (AATCC 118) (DuPont)

Initial 6 630 HL 5 6

AATCC Oil Repellency Test

DuPont Water Repellency Test

AATCC Corn Oil Release Test

AATCC Mineral Oil Release Test

Concentrated Kool-Aid

Foldger’s Hot Coffee (40 °C)

French’s Mustard

Hellmann’s Mayonnaise


Total Stain Performance of Advanced TEFLON® Fabric Protector100% Cotton Bottom Weight Fabric





Comparison: Branded Competitive Product vs.Advanced Teflon® Fabric Protector

§ 100% cotton fabric

• All recipes contain 100 g/L of product.

• Results are after 30 laundries

0

1

2

3

4

5

6

Water Repellency Oil Repellency Mineral Oil ReleaseCorn Oil Release

Per

form

ance

Rat

ing

Competition Advanced Teflon® fabric protector Dual action of stain repel & release




Organising a Trial and Meeting Performance Standards

• The Advanced Teflon® Fabric Protector technology is based on unique mill recipes which can be delivered through Ciba.

• Global Brand standards have been defined for Advanced Teflon® Fabric Protector. Ciba will design mill and fabric specific recipes to meet these standards.– Standards:

• Ask for Advanced Teflon® on development requests, orders and testing.

Microsoft Word Document




Launch and Availability

• Technology is available for trial at mills now.

• Trials should be focussed on cotton and cotton rich blends for shirts and pants.

• Trials and orders should be channeled through Ciba via the usual process & contacts.



Advanced Teflon® fabric protectorMarketing support



• Trade show introductions– Major exposure at PV, Interstoff and Intertextile Sept-Oct ‘03

• Trade merchandising– Extensive trade advertising and PR campaign commencing

Sept 03– Comprehensive support print material

• Consumer/retail campaign – Will be fully developed to support retail sell through in fall ‘04




New Logo for Advanced Teflon® fabric protector

New unique hang tags are being finalized that willincorporate new diamond.

Hang Tags

Market Communications and M/C tools



• Press ReleaseAnnouncing Advanced Teflon® fabric protector.

• Trade Ad →

• Consumer Adfrom Q3 2004




• Product Sheet

Available Mid- September




• NEW General Brochure Covers total product line including Advanced Teflon® finalized.To be printed and available Mid- September. Will be available at PV

• Demo Folders Folders with displayed samples of new product Available mid September

• 2003 Campaign MerchandiserNew merchandiser around 2003 campaign

Available mid September





Why Teflon® fabric protector?



Why Teflon® fabric protector

Product Stewardship and IntegrityDuPont and Ciba proactively work to meet and exceed all global safety standards and have years of know how.

Mill Process AdvantageCiba provides system packaging of compatible products and works with extensive number of mills world wide.

New Products R&DContinuous product improvements driving higher consumer satisfaction.

Technical Support and Quality ControlTech support to maximize performance and optimize each recipe, providing consistent product globally and we insure standards are met.

Teflon® Brand ValueConsumers recognize and value the Teflon® brand.

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