ADVANCEMENT for the Christian School
A leadership process that articulates the vision and goals of the
school and secures the necessary resources to
implement those goals through a planned program of prayer,
marketing, recruitment and fundraising
Advancement: Faith or Works?
Biblical basis– Exodus 33; I Cor 8,9– I Timothy 6:17-19
Faith to the exclusion of effort/works Effort/plans/works to the exclusion of faith God’s supply
Types of Giving: Annual, Capital, Planned Gifts
Annual Giving – unrestricted gifts to support operating budget
Capital Giving – buildings, capital projects, endowment
Planned Giving – wills/bequests, trusts, charitable estate planning
Key Principles: Know the True Source Pray without ceasing God’s work done in God’s way will
never lack for God’s supply.
Key Principles: Giving
People give to what they know, understand and believe in.
People give when the right prospect is asked by the right volunteer for the right amount at the right time.
Money flows to promising programs, not needy institutions.
Key Principles: Relationships Matter People give to people Relationships take time Relationships are between people more
than the organization and the donor Agree or Disagree: Significant gifts come
when the right donor is asked for the right amount by the right person.
The Importance of Major Donors
The 90/10 rule Major Donor Cycle
– Identification– Cultivation– Solicitation– Appreciation
Who Does Advancement?
Board members Head of School Advancement Staff Faculty and Staff Parents Students Alumni, friends, grandparents
Helpful Resources
Philanthropy at Independent Schools, Helen Colson, NAIS, 2002. The Ministry of Fund Raising, Whitney Kunihom, Prison Fellowship,
1990 The Sower: Redefining the Ministry of Raising Kingdom Resources,
R.Scott Rodin and Gary G. Hoag, ECFA Press, 2010. Donors are People Too, Timothy Smith, Berkey/Brendel/Sheline,
2003. The C Factor: The Common Cure For Your Capital Camjpaign
Conundrums, Pat McLaughlin, 2007.