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Advancements in Supply Chain Management
Presenter
The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decision. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.
Safe Harbor Statement
Achieving excellence in a Global Logistics Network is key..
Warehousing& Storage
Carriers
Customers
Shippers
Consolidators
Cargo HandlersLogistics Service Providers
Freight Forwarders
Top Pressures for Transportation
35%
35%
44%
45%
61%
61%
63%
0% 25% 50% 75%
Required to support my firm's market expansion or acquisitionplans
Increasing complexity and lengthening of inbound supply chain
Need to reduce inventory outages/stockouts to remain competitive
Tightening freight capacity and increasing accessorial costs
Market pressure to reduce total delivered cost
Customer demands for shorter cycle times, more frequentdeliveries, and delivery perfection
Increased internal and customer demand for accurate deliverystatus and cost information
% of Respondents Rating Very or Extremely Influential
Source: Aberdeen Group, 2004
Customer-centric pressures
Changing supply chain pressures
10.8%
10.5%
9.5%
8.0%
4.4%
2.4%
0.0% 2.0% 4.0% 6.0% 8.0% 10.0% 12.0%
CPG
Industrial Equipment
Industrial Mfg
Retail
Electronics
Pharmaceuticals
Source: Values extrapolated from the Establish-Davis Benchmarking Study as presented at 2005 CSCMP Annual Conference
Total Logistics Cost as % of Revenue
5
4.8%
4.7%
4.3%
3.6%
2.0%
1.1%
0.0% 1.0% 2.0% 3.0% 4.0% 5.0% 6.0%
CPG
Industrial Equipment
Industrial Mfg
Retail
Electronics
Pharmaceuticals
Source: Values extrapolated from the Establish-Davis Benchmarking Study as presented at 2005 CSCMP Annual Conference
Transportation Cost as % of Revenue
6
Source—AMR 2005 TMS Worldwide Outlook
Forecast Transportation Spend by Region
7
Forecast Transportation Spend by Vertical
Source—AMR 2005 TMS Worldwide Outlook
Key Challenges faced within a Global Logistics Network
• Lengthening of the Supply Chain
• Difficulty & Cost Inefficiencies in Transportation Execution
• Lost Sales/Mismatch in Supply & Demand
• Import/Export Compliance Procedures
• Disconnect between International and Domestic
Transportation
• Lack of Strong Technology support
• Lack of Experience and Skill Sets
• …
Characteristics of a World Class Transportation Logistics Network
• Optimal Design of Global Supply Chain
• Integrated Planning and Execution Processes
• Integrated International and Domestic Logistics
• Global Logistics Visibility
• Dynamic Logistics Routes
• Logistics Process Automation
• Collaboration with Supply Chain Partners
• Compliance to Changing Regulations
• Making the Financial-Supply Chain Connection
What are the Leaders doing?
• Laggards are taking the full brunt of rate increases and capacity/performance shortfalls
• Leaders are taking action to avoid these problems by:
• Trying to Improve overall service and financial performance
• Investing in the right place• Focusing on Value• Thinking End to End• Leverage Technology (Network
Design, Logistics, Visibility, Analytical Solutions, etc..)
• Tapping local Talent• Manage Risk
RevenueRevenue
CostsCosts
Working Capital
Working Capital
Fixed Capital
Fixed Capital
Shareholder Value
Shareholder Value
ProfitabilityProfitability
Invested Capital
Invested Capital
Laggard’s Silo View
Leader’s Holistic
Approach
Lower raw materials and finished goods inventory without sacrificing customer satisfaction or raising logistics costs
Shorter “order-to-$$$” cycles
Greater customer satisfaction (i.e., higher market share, greater gross margins)
more competitive delivery availability
Lower cost of goods sold - low freight rates at each business unit
Fewer physical assets (i.e., trucks, trailers, and much higher asset utilization
In other words…Leaders act as internal “XPL’s” or even as profit centers…and every transport move has a “buy-side” and a “sell-side”
• Answer the tough questions:
• What impact do changing costs have on my sourcing strategy?
• What is the real total cost of outsourcing including the impact on working capital and cash flow?
• Where should my point of postponement be?
• Where should I hold how much inventory, when?
• How could I react to a disruption in supply due to unforeseen events? Should I multi-source?
• What are my most profitable channels or products to invest in?
• What is the impact of mergers and acquisitions on my supply network and capital asset budget?
Strategic Network Optimisation
Network Optimization – Proven Value
Copyright ©2006, Oracle. All rights reserved. Oracle & Skope Industries Confidential
• Largest dairy co-operative in NZ
• Over 25 Sites in NZ
• 7 Sites in Australia
• Approximate 20,000 employees
• Increasing presence worldwide
SNO Case Study – Milk Processing
Copyright ©2006, Oracle. All rights reserved. Oracle & Skope Industries Confidential
Milk Processing - The Problem…
• One raw input
• Multiple manufacturing sites
• Multiple products
• By-products
• Multiple demand markets
• Supply chain ‘push’
Copyright ©2006, Oracle. All rights reserved. Oracle & Skope Industries Confidential
The Fonterra model…
• Over 30 sites modeled
• 110+ final planning products
• 2 Markets (domestic + export)
• 1.4M Variables
• 0.9 Million constraints
• Build time of 12 mins
• Average Solve time of 10 minutes
• Peak memory usage of 1.5G
• Solved model size - 250M+
• Reporting time – 25 Mins
Copyright ©2006, Oracle. All rights reserved. Oracle & Skope Industries Confidential
User Comments
• Significant Benefits
• Shorter planning Cycles
• Ability to do what if analysis
• Reliable product with known history
• Support & development available
Execute Locally… • Using multiple languages and currencies- English, Spanish, German, French, Chinese (simplified)- Support for all currencies, including in-system conversions- Screen customization by region / country, user groups
• Accommodate region-specific rules and regulations
Control Globally… • All inbound POs and outbound customer deliveries
• Transfers between facilities, in different countries- Distribution centers – mfg - Intermediary nodes
• Visibility into in-transit & at-rest inventory throughout network
Manage Centrally… • All operational information in one location- Increase leverage for procurement- Apply best practices across regions- Evaluate processes holistically- Perform network analysis
• Cleanse data for single source of true rates & routes• Single IT infrastructure to cut support & maintenance costs
Transportation ManagementManage All Transportation Needs in One System
• World leader in agricultural and construction equipment
businesses
• 2006 annual revenue of $13 billion, with 30 manufacturing plants
and 25,335 employees globally
• Sales in 160 countries through more than 11,500 dealers and
distributors
• Ships over 300,000 pieces of outbound whole goods and 1
million inbound shipments to support the global manufacturing
Case New Holland- Case Study
Case New Holland- CNH is Global
BrazilBelo HorizonteCrawler excavators,tractor loader backhoes,crawler dozers, wheel loaders, graders
CuritibaTractors, combines
PiracicabaSugar cane harvesters,coffee harvesters,planters
CanadaSaskatoon, SKPlanting, seeding equipment
Mexico* Queretaro
Tractors, components
* GuanajuatoTractors
United StatesBelleville, PAHay, forage equipment
Benson, MNSprayers, floaters,cotton pickers
Burlington, IATractor loader backhoes,forklifts
Calhoun, GACrawler excavators,dozers
Dublin, GACompact tractors
Fargo, NDTractors, wheel loaders
Goodfield, ILSoil management(tillage) equipment
Grand Island, NECombines
New Holland, PAHay and forage equipment
Racine, WITractors, components
* Rocky Mount, NCEngines
Wichita, KSSkid-steer loaders
Manufacturing Locations
* Unconsolidated Joint Venture
Case New Holland- CNH is Global
AustriaSt. ValentinTractors
BelgiumAntwerpComponents
ZedelgemCombines, forageharvesters, large rectangular balers
ChinaHarbinTractors
ShanghaiTractors
FranceCoexGrape harvesters
CroixComponents
Tracy-Le-MontComponents
GermanyBerlinWheeled excavators,wheel loaders,graders
IndiaNew DelhiTractors
* PithampurTractor loaderbackhoes
ItalyImolaTractor loader backhoes, mini-excavators
JesiTractors
San MauroCrawler excavators,wheeled excavators
Pakistan* Dera Ghazi Khan
Tractors
PolandPlockCombines, balers
Turkey* Ankara
Tractors
United Kingdom**Basildon
Tractors, engines
UzbekistanTashkentTractors, cotton pickers
LecceMidi wheeledexcavators,telehandlers,dozers, wheel loaders
ModenaComponents
Manufacturing Locations
** It includes both CNH and Unconsolidated Joint Venture Plants* Unconsolidated Joint Venture
• Background - US was outsourced to 3PL, Europe was
running in-house on legacy systems, little control over
inbound transportation
• Objective - Wanted to reduce freight costs and increase
visibility by streamlining and controlling logistics operations
inhouse
• Technology - Selected Oracle Transportation Management
for global transportation platform
• Results - Went live in US in Nov 06 and Europe in Jan 07…
six months after vendor selection complete
Case New Holland- Project Overview
Case New Holland- Vendor Selection Process
Dec 2005Nov 2005
Recommendation
Began with a list of 42
possible TMS Vendors
Lean Logistics Manhattan Assoc. Manugistics Meridian IQ Nistevo Corp QLogitek Red Prairie SAP Transplace CTSIOracle/G-LogLogility*Descartes*
Oracle/G-LogManhattan SAPRed Prairie CTSI
Oracle/G-LogManhattan SAP **
Oracle/G-Log
Recipients of CNH TMS RFI
Semi-finalists chosen after demos
Chosen to demonstrate their product to CNH
Jan 2006 Jan 2006 Feb 2006
* Logility and Descartes chose not to respond
** SAP has chosen not to participate in the post demo activities
• Global development/implementation
• Oracle OTM system was designed as a global system, not
a domestic system adapted for global use
• Rated at or near the top in all of the CNH RFI and Demo
scoring categories
• Strong client site references
• Integration experience with SAP
• Oracle’s On-demand option allowed for quick installation
• Innovation leadership to drive continued transformation
Case New Holland- Why Oracle?
Phases
Case New Holland- Implementation Phases and Status
North American Logistics European Logistics
NA Phase II – NA Inbound from NA Suppliers•Material - NA Suppliers to NA Plants•Material - NA Suppliers to Non-NA Plants (Port)•Material - NA Supplier to NA Supplier•Service Parts - NA Suppliers to NA Depots
NA Phase IV - Outbound Service Parts •NA Depot to NA Dealer•NA Depot to Non-NA Dealer•Non-NA Depot (Port) to NA Depot•NA Suppliers to Non-NA Dealer•Non-NA Suppliers (Port) to NA Depot•NA Depot to NA Depot
NA Phase I – NA Plant Outbound and Direct Ship •Wholegoods - NA Plant to NA Dealer•Wholegoods - NA Plant to Non-NA Dealer (Port)•Wholegoods - NA Supplier to NA Dealer•Service Parts - NA Suppliers to NA Dealer
EU Phase I - Inbound Material•EU Suppliers to EU Plants•EU Suppliers to Non-EU Plants•Non-EU Suppliers (Port) to EU Plants•EU Plant to EU Plant•EU Supplier to EU Supplier
EU Phase II - Inbound Service Parts •EU Suppliers to EU Depots•Non-EU Suppliers (Port) to EU Depots•EU Depot to EU Depot•Non-EU Depot (Port) to EU Depot•EU Dealer to EU Depot•Dealer to EU Suppliers
EU Phase IV - Outbound Wholegoods •Dealer to Dealer•EU Plant to EU Dealer•Non-EU Plant (Port) to EU Dealer•EU Plant to Non-EU Dealer
EU Phase III - Outbound Service Parts •EU Depot to EU Dealer•EU Depot to Non-EU Dealer•Non-EU Depot (Port) to EU Dealer•EU Suppliers to EU Dealer•EU Suppliers to Non-EU Dealer (Port)•Non-EU Suppliers (Port) to EU Dealer
NA Phase III – NA Import, NA Intracompany, NA Returns•Wholegoods - NA Dealer to NA Dealer•Wholegoods - Non-NA Plant (Port) to NA Dealer•Material - Non-NA Suppliers (Port) to NA Plants•Material - NA Plant to NA Plant•Service Parts - Non-NA Suppliers (Port) to NA Depots•Service Parts - NA Depot to NA Depot•Service Parts - Non-NA Depot (Port) to NA Depot•Service Parts - NA Dealer to NA Depot•Service Parts - NA Dealer to NA Suppliers
Oracle’s OTM
*One Global Domain
CNH Wholegoods
Plants
Carriers
Request for Pick-up
Planned Shipmentw/ OTM Shipment Id
Tender Response via EDI, Portal or email
Invoice w/ OTM Shipment Id
Planned Shipment
w/ OTM Shipment ID
Master Data Interfaces
Item Master
Location Master
Freight PaymentPayment made when Invoice matches Planned
Shipment, unless Routing Guide Shipment
RIQ (Sell Rates)
Case New Holland- Outbound Integration
CNH SupplierLeveraged
CNH Supplier Portal
Carriers
Request for Pick-up
Planned Shipmentw/ OTM Shipment Id Invoice
w/ OTM Shipment Id
Planned Shipment (NA)
or Actual Shipment (EU)
w/ OTM Shipment Id
Oracle’s OTM
One Global Domain
Routing Guide (NA Only)
CNH Receiving
Actual Shipment (EU only)
w/ OTM Shipment Id
Tender Offer via EDI, Portal or email
Tender Response via EDI, Portal or email
Freight PaymentPayment made when Invoice matches Planned
Shipment, unless Routing Guide Shipment
Master Data Interface
Location Master
Case New Holland- Inbound Integration
Case New Holland - Project Results and BenefitsReduced Freight Costs• Inbound and outbound transaction costs • Lower headcount• Lower cost carrier selection• Payment based on actual shipped weight
Increased Visibility• Supplier communications (know when something is shipped)• Shipment data (weight, supplier, carrier selection)• Freight rates, freight payment and damage claims• Dealer destination charges
Increased Control • Carrier KPIs: Service level, cost, quality• Supplier compliance to core carriers
RESULTS• Reduced headcount from 20 to 12• Reduced expense $365k (Nov ’06 –
March ’07)• CNH anticipates OTM to lower the
cost of transportation and planning activities by approximately $72MM
Value Proposition• Optimal Design of Global Supply Chain - Design Resilient Supply
Networks• Integrated Planning and Execution Processes - Robust multi
mode/Multi leg transportation planning; advanced inventory management
• Global Logistics Visibility - Single global view of all logistics information; seamless ERP, SCM, and device integration
• Increase Logistics Operations Efficiency - Automated warehouse operations, RFID support, synchronized shipping and transportation
• Collaborate with Supply Chain Partners - Seamless execution flows, Carrier Sourcing, Automated settlements, transaction-centric collaboration
• Drive Continuous Improvement and Best Practices - Closed-loop Business Intelligence, Advanced analytics and reporting, integrated event management
Oracle Supply Chain Logistics Solutions
Domestic
International
Strategic(3-18 months)
Tactical(1-3 months)
Carrier Selection, Contracts
& Rates
Operational / Transactional(NOW – 60 days)
Supply Network Design
Inventory Optimization
Load Planning &
Optimization
Load Tendering
Freight Forwarders
Visibility of Events and Charges
Key Performance Indicator Trends & Action Plans
Freight Bill Settlement &
Payment
Carrier Performance Monitoring
Freight Claims Handling
Private Fleet Operations
Global Trade Planning, Customs Compliance & Charges
Execution
Oracle Transportation Management (OTM)Oracle Strategic Network Optimization (SNO)
Oracle Inventory Optimization (IO)
Oracle SNO Customers…
Oracle Transportation Management Customers…
Logistic
Service
Providers
Manufacturing
Retail
AQ&Q U E S T I O N SA N S W E R S