"Advancing Products with Proven Science," NMR\'s Motto at the 2010 Integrative Healthcare Symposium & Natural Products Expo West
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NMR News: Volume 3, Issue 3, March 2010 1 “ADVANCING PRODUCTS WITH PROVEN SCIENCE,” NMR’S MOTTO AT THE 2010 INTEGRATIVE HEALTHCARE SYMPOSIUM & NATURAL PRODUCTS EXPO WEST By: Latesha Richards, Marketing Coordinator During their second annual appearance at Integrative Healthcare Symposium (IHS) and their first at Natural Products Expo West (NPEW), representatives of Nutraceutical Medical Research (NMR) walked in prepared to discuss their evidence-based research expertise with natural product exhibitors on the show floors of IHS held at the Hilton Hotel in NYC on February 26 & 27 and NPEW at the Anaheim Convention Center in Anaheim, CA on March 12-14, 2010. In addition to their capabilities, they also sought to hone in on the forward-thinking activity that represents their pride, precision and dedication to partnership: Advancing Products with Proven Science, NMR’s new motto for 2010. NMR representatives were determined to showcase their two signature specialties, namely clinical trial design and implementation and medical writing/literature reviews and journal publication. As evident in their company name, NMR’s primary goal as a contract (clinical) research organization is to provide comprehensive scientific and clinical research services that give ingredients and products proven efficacy and safety using evidence-based approaches. But being acutely aware that smaller- sized companies may not have the necessary funding to sponsor large clinical studies, NMR chose instead to focus on building strategic relationships with them while offering them affordable
Transcript
NMR News: Volume 3, Issue 3, March 2010
1
“ADVANCING PRODUCTS WITH PROVEN SCIENCE,” NMR’S MOTTO AT
THE 2010 INTEGRATIVE HEALTHCARE SYMPOSIUM & NATURAL
PRODUCTS EXPO WEST
By: Latesha Richards, Marketing Coordinator
During their second annual appearance at Integrative Healthcare Symposium (IHS) and their
first at Natural Products Expo West (NPEW), representatives of Nutraceutical Medical Research
(NMR) walked in prepared to discuss their evidence-based research expertise with natural product
exhibitors on the show floors of IHS held at the Hilton Hotel in NYC on February 26 & 27 and NPEW
at the Anaheim Convention Center in Anaheim, CA on March 12-14, 2010. In addition to their
capabilities, they also sought to hone in on the forward-thinking activity that represents their pride,
precision and dedication to partnership: Advancing Products with Proven Science, NMR’s new motto
for 2010.
NMR representatives were determined to showcase their two signature specialties, namely
clinical trial design and implementation and medical writing/literature reviews and journal publication.
As evident in their company name, NMR’s primary goal as a contract (clinical) research organization
is to provide comprehensive scientific and clinical research services that give ingredients and products
proven efficacy and safety using evidence-based approaches. But being acutely aware that smaller-
sized companies may not have the necessary funding to sponsor large clinical studies, NMR chose
instead to focus on building strategic relationships with them while offering them affordable
NMR News: Volume 3, Issue 3, March 2010
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alternatives, such as medical writing and pilot study design as great ways to boost brand awareness and
drive sales quickly, stay within budget, while getting a good feel for NMR’s professionalism, writing
expertise, and performance. NMR was not surprised to learn that many companies were attracted to
these smaller, niche projects. “NMR is built on a single philosophy: advancing products with proven
science” says Jillian Capodice, NMR’s Vice President. “We want to let companies know that
advancing their product or ingredient using innovative clinical trial design, intuitive management and
impeccable reporting is what we do and what we stand for as a CRO. Our new motto will be core to
all company services, relationships and activities we engage in.”
Despite which package drew the most attention, NMR’s mission was pretty clear. Whether
companies choose to work with NMR on a pilot study or large clinical trial, a powerful white paper or
literature review, or on FDA or FTC compliance, NMR is equally capable and qualified to provide the
scientific and clinical substantiation that both finished products and ingredients need to advance in
today’s competitive marketplace.
About Nutraceutical Medical Research: We are a premiere contract research organization dedicated
to substantiating your product or ingredient claims and efficacy with clinical research. We provide
medical writing services which include product brochures, literature reviews and journal publication.
Our goal is to partner with natural product, cosmeceutical and pharmaceutical companies to help
them establish efficacy and safety of their products using evidence-based approaches.
