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3* www.wrigley.com

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6Advertising Specialties Impact and Exposures Study - October 2008 Final Report

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Among wearables, bags were reported to be used most frequently with respondents indicating that they used their bags an average of 9 times per month. Bags also have the highest number of impressions in a month, over 1,000.Advertising Specialties Impact and Exposures Study - October 2008 Final Report

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84% of respondentswere able to identify the advertisers of the majority of items received

62% of respondents have done business with the advertiser AFTER RECEIVING the item

Advertising Specialties Impact and Exposures Study - October 2008 Final Report

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*Results should be analyzed with caution due to low base size.

The majority (81%) of promotional product items were kept because they were considered useful.

Receivers of wearables items were more likely to keep these items because they were considered attractive.

Advertising Specialties Impact and Exposures Study - October 2008 Final Report

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Advertising Specialties deliver a better CPI than virtually any other media.

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42% of end-users have a MORE favorable impression

of an advertiser after receiving the item.

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• 62% have done business with the advertiser AFTER receiving the item – Only 53.1% of participants recalled the name

of an advertiser they had seen in a magazine or newspaper.

• Of those who had not done business with the advertiser that gave them the product, almost one quarter stated that they were more likely to do business with the company that gave them the item

• 42% of participants reported having a more favorable impression of the advertiser since receiving the item.

Advertising Specialties Impact and Exposures Study - October 2008 Final Report

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In a 1993 study by Baylor University, 20 Mary Kay consultants participated in a study where half of them distributed promotional gifts to customers and the other ten offered no promotional items to their customers. Both groups then asked customers (200 in all) to refer names of acquaintances.

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A 1993 Study by Baylor University

The customers who received ad specialties were more willing to provide leads than the customers who didn’t receive them.

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Accompanying a request for referrals, an offer of an ad specialty or an ad specialty incentive & sweepstakes drew as many as 500% more referrals than an appeal letter alone.

2005 Study by Louisiana State University and Glenrich Business Studies

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According to the 2004 Study by L.J Market Research, only 53.1% of participants recalled the name of an advertiser they had seen in a magazine or newspaper in the previous week.

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A 1996 study by Dallas Marketing Group helped a national tile distributor integrate the use of direct mail and promotional products into a print advertising campaign. One group of subscribers received only the trade ad while other groups received a sales letter, a promotional product, or a promotional product incentive with the trade ad.

181996 study by Dallas Marketing Group

The group who received the trade ad plus a calculator incentive responded approximately 10% higher than those who only received the trade ad.

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According to a 1992 study by Silver Marketing Group, the inclusion of an ad specialty to a mail promotion increased the response rate by 50%.

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The use of ad specialties as an incentive to respond generated four times as many responses as a sales letter alone.

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A 2004 study by Georgia Southern University showed that including a promotional product with a pre-show mailing or an offer of a promotional product increases the likelihood of an attendee stopping by a tradeshow booth.

22A 2003 Study by Georgia Southern University

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In a 1991 Study by Exhibit Surveys, Inc., invitations to 4900 trade show registrants to promote traffic at its booth. The researchers measured booth traffic, post-show memory of having received the invitation and goodwill toward the company.

24A 1991 Study by Exhibit Surveys, Inc

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