We are Web Juice
• Web Development
• Technical SEO implementation– Speed Optimisation
– W3 compliance improvements and checks
– Conversion rate optimisation
– Mobile Stylesheet conversions
• Integrations– Website to order management systems
– Website to third party systems (such as eBay, Amazon, Google
Shopping,etc.)
Advantages of using Feed management software
• What is a feed?
• Feed Management software introduction
• Advantages of Feed Management software
• Examples of software
Advantages of using feed
management software
Advantages of using Feed management software
What is a feed?
Advantages of using Feed management software
Data from your website in a feed format
What do feeds look like
CSVid,title,brand,link,description,updated,image_link,gender,mpn
1060,product title, Brand, http://www.yoursite.com/page-1060.aspx, here is some description text, 2015-10-31T01:01:42Z,
http://www.yoursite.com/images/1060.jpg, unisex,123456789
XML<entry>
<g:id>1060</g:id>
<title>product title</title>
<g:brand>Brand</g:brand>
<link>http://www.yoursite.com/page-1060.aspx</link>
<description>here is some description text</description>
<updated>2015-10-31T01:01:42Z</updated>
<g:image_link>http://www.yoursite.com/images/1060.jpg</g:image_link>
<g:gender>unisex</g:gender>
<g:mpn>123456789</g:mpn>
</entry>
Advantages of using Feed management software
What is feed management software?
Advantages of using Feed management software
FEED
MANAGEMENT
SOFTWARE
Why you should use Feed
Management software?
Advantages of using Feed management software
• Support multiple platforms
• Easy to set-up
• Dynamic AdWords text ad
• Bid management
• Advanced Reporting
• Manual Adjustment of feed content for each platform
• Low entry costs
• Prices can increase significantly
• Check the conditions – some take percentage of orders
or clicks
• Check Contracts
• There is no one solution
• Don’t be afraid of FREE
Things to Note
Advantages of using Feed management software
LISTING MANAGEMENTExternal listing management tools for multiple feed management
Advantages of using Feed management software
• Prices differ dependant upon number of marketplaces,
and number of products• From £42p/m to upwards of £635 p/m (if you have 20k+
products
• Features include:• Website crawling
• Competitor analysis
• Direct integration with most shopping carts
• Performance analysis
• Social Network advertising
• Tag Management
Advantages of using Feed management software
• Costs start at £320 and can go upwards of £1,000
• Features include:• Custom management of products per marketplace
• Creation of automated rules and creation of custom labels
• Creation of custom feeds for other marketplaces
• Performance reports per feed.
Advantages of using Feed management software
• Prices start at $29 p/m for less than 500 products• Prices rise as add-ons are included like feed optimise taking
the base price to around $100 p/m excluding setup fees.
• Features include:• Simple setup easy mapping of your single feed to new feeds
per channel
• Advanced reporting
• Direct integration with a number of systems
• Supports a wide array of chanels
• N.B. Does what it says on the tin – it watches and reports back
Advantages of using Feed management software
Advantages of using Feed management software
Other Systems
• Channel Pilot (prices range from 30 p/m to £200 p/m)
also charges a CPC or order fee
• SingleFeed – MultiChannel service from $199 p/m
• FusePump – Service based
LISTING PLUGINS &
EXTENSIONS FOR STORESPlugins and extensions to list your products on eBay & Amazon
Advantages of using Feed management software
Listing on third parties
• There are a number of plugins and extensions available
to treat your site as the hub to manage listings on
Amazon, eBay, etc.
• Some platform specific
• Others cloud based
Advantages of using Feed management software
• Previously owned by PayPal has recently been sold to a
third party (likely paid model to come)
• M2E pro is a free to use Magento only extension which
allows you to list your products on:• Amazon
• eBay
• Rakuten (formely play.com)
• Management of the feeds through the Magento back
office.
• Stock and orders are synced with Magento
Advantages of using Feed management software
• Integrates with WooCommerce backoffice to easily sync
your products to eBay.
• Free version as well as paid version ($149)
• Familiar WordPress backoffice
• List all or some of your items in eBay
• Simple template creator
• Sync orders and stock (paid)
• Full descriptions and specifications (paid)
• Amazon version of the same tool also available
WP Lister
Advantages of using Feed management software
• Biggest, most robust inventory management and
multichannel solution
• It becomes the focal point for your product management
feeding out to all platforms including your own website
• Tailored to your needs
• Fees can be prohibitive
Advantages of using Feed management software
Website platform specific
• Shopify & Big Commerce – inkFrog Open ($9 p/m)
• PrestaShop – eBay (built-in FREE), Amazon – (£125)
• X-cart – Ebay integration (0-$150)
• Open Cart - OpenBay Pro (£5 p/m)
Non-Store Based
• Channel Grabber
• Shopping Cart Elite
• Marin
Other Highlights
Advantages of using Feed management software
Summary
• Support multiple platforms
• Easy to set-up multiple platforms quickly
• Dynamic marketing in AdWords can be used
• Bid management per SKU or category
• Advanced Reporting – see how well your products
perform through each channel
• Manual Adjustment of feed content for each platform
• Low entry costs but costs can rise quickly
Advantages of using Feed management software