Video Advertising Platform

MEDIAKIT

2015

What is Advark?

The Advark video advertising platform offers every video format for any viewing device

Advark gives you access to advertising inventory across premium web properties with exact targeting and complete statistics. Reach your

specific target audience via desktop and mobile, domestic or international, using a variety of in-player and near-player video advertising

formats (All-roll, Content Roll, Top-line, Video-banner, etc.)

Audience Coverage

12 000 000unique visitors per month

35 000 000video views per month

Audience breakdown

53%Male

47%Female

Education

68%with a university

education

Employment

72%employed

Income

35%with

above-average incomes

Employment type

18%white collar

30%specialists

15%housewives

AgeSex

21%18-24 years

7%under 18 years

18%years and older

35%25-34 years

19%35-44 years

Content verticals available from our publishers:

Content verticals

Cars Kids and parenting Women’s interest, cooking Games

Movies & TV Music Cartoons News & Business

Lifestyle Sport Humor

ADVARK VIDEO ADVERTISING ADVANTAGES

MEDIAKIT

2015

Advark video advertising advantages

In-player, near-player and stand-alone video advertising formats for every device, mobile and desktop, for any geo

with full targeting

Access audience in scale Target by content verticalsSpecialized ad formats to access audiences you haven’t yet reached

By location including country and city

By content type including professional and user generated

By site typeincluding thematic portals covering

women’s interest, sports, business and more

By audience typeincluding visitor’s sex and age

By date and timeincluding views-per-visitor caps

By ad frequencyincluding views per visitor over time and across web properties

Advark video advertising advantages

KPI (Key Performance Indicators)Simple, clear and impactful KPI’s so advertisers and agencies can run campaigns that get results

Broad audience coverage

Only pay for actual ad views

Impressive click-through rates

advertiser’s website

Full statistics to track bounce rate and conversions

Click

Click

Click

Advark video advertising advantages

Complete StatisticsAdvark gives you access to advanced, independent reporting via integration with Adfox and Google Analytics

Advark video advertising advantages

ADVERTISING OPTIONS

MEDIAKIT

2015

Advertising options

Desktop MobilePre-roll / Mid-roll / Post-rollAll-Roll / Video-banner / Overlay / TopLine / Content-roll

Advertisement

close ad

Content-roll A video advertisement which opens within an

article. Ideal for news sites

TopLineA teaser at the top of the page (100% width x 35 px) that

expands into a page takeover with a video advertisement.

Great for longer branding advertisementsPause-rollVideo ad played when

a video is paused

Pre-rollVideo ad played at

video start

Mid-rollVideo ad played during

content playback

Post-rollVideo ad played when after

Video-banner A 300x250 video format that appears in the bottom right

of the video player

OverlayA context ad that

appears at the

bottom of the

video player

during playback

All-roll (desktop, mobile)

Video in-stream advertising (pre-roll, mid-roll, pause-roll and post-roll formats) without targeting

per 1000 views

$13

Advertising options

Price list is valid from July 1, 2015Prices indicated without VAT

320

250

Video-banner Overlay

A 300x250 video format that appears in the bottom right of the video player

In-player Banner appears within the player for up to 10 seconds

Cost per 1000 views $10 Cost per

1000 views $6

10 seconds

Advertising options

Price list is valid from July 1, 2015Prices indicated without VAT

100% 35

TopLine Content-roll

A teaser at the top of the page (100% width x 35 px) that expands into a page takeover with a video ad 3 seconds after a user mouses over the teaser

A targeted ad video that appears and plays while browsing a web page and disappears automatically at the end of the video

Cost per 1000 views $18 Cost per

1000 views $13

close ad

Advertising options

Price list is valid from July 1, 2015Prices indicated without VAT

Price List

Price List

All-roll $13Video in-stream advertisement (pre-roll, mid-roll, post-roll formats)

In-player format

Mobile $13Video in-stream advertisement (pre-roll, mid-roll, post-roll formats)

In-player format

Video-banner $10Video banner (300x250) that appears in the bottom right of the video player

In-player format

Overlay $6In-player Banner appears within the player for up to 10 seconds In-player format

TopLine $18A teaser at the top of the page (100% width x 35 px) that expands into a page takeover with a video ad 3 seconds after a user mouses over the teaser

Page banner

Content-roll $13A targeted ad video that appears and plays while browsing a web page and disappears automatically at the end of the video

Native in-text player format

Advertising formats Description Ad placementCost per

1000 views

Price list is valid from July 1, 2015Prices indicated without VAT

Our Publishers

Ad formats available on our publishers’ websites

myvi.tv tveda.ru spruto.tv smotri.com

piter.tv smexo.tv goodgame.ru

tumar.fm pik-tv.com

tvzavr.ru vklybe.tv

cybergame.tv

Mid-roll

Mobile

Pre-roll / Post-roll

myvi.tv spruto.tv smotri.com piter.tv smexo.tv

sibnet.ru

tvmir.ru animeonline.su

tvmir.ru

newstube.ru

newstube.ru

allhockey.ru

Video-banner Content-roll

Overlay TopLine

myvi.tv

myvi.tv

spruto.tv

spruto.tv

spruto.tv povar.ru pulsplus.ru

smotri.com

tvmir.ru

tvmir.ru myvi.tv spruto.tv tvmir.ru

animeonline.su

justlady.ru pinme.ru kakprosto.ru

online.anidub.com sibnet.ru

Our Publishers

Ad formats available on our publishers’ websites

newstube.ru

Targeting and seasonal coefficients

Targeting by geo

Targeting by content verticals and site type

Targeting for mobile

Frequency capping

Charges for advertising longer than 20 seconds (30 seconds max)

Charges for offering users a ‘skip advertisement’ option

+20%

+30%

+30%

+15%

+10%

+15%

0,65

0,95

1,1

1,15

1,05

1

0,8

1,2

1

Our Publishers

January

February

March

April

May

June

July / August

September / October / November

December

Advark offers advertisers more!

+7 812 655-50-39

+7 921 945-74-74

For advertisers:

sales@advarkads.com

Maxim KrasovskyCommercial Director