Adventure of An Advertisement

Can we make a customer happy by doing all he asks in the process of developing an ad?

Mission ofAccount Executive

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Let us see what kind of steps an ad goes through from the first day to the last.

The comments in between are the dialogues between the creative group and the customer

representatives

"Ooo so impressive, but can we be a bit more specific? There might be some people who miss the message we'd like to give... And

also, let's just make the product and the logo bigger... Yes?"

"The headline is nice says the customer, but they'll ask if we can give the message

directly. How about a subheading that describes the joke? And a World logo

please."

"There are some minor changes. In addition to the title, let's just make an

emphasis on the leader position of Victorinox. Also, the logo of World Card alone is not enough, the important thing is there's 12 hire-purchase in cash price.

The product could be bigger, and the subheading cannot be read... By the way,

let's just add the phrase 'the exclusive shops' please, the sales team wants so."

"Hey people, rustproof is important for us, so please add that. Also let's talk

about our customer services, at least put its logo or so. World Card is just not getting enough attention, let's put it

somewhere more visible. And the phone numbers of regional offices are vital, do

not forget that."

"I've got great news! The general meeting loves the ad. They just have some little

requests: They think the joke doesn't pop up in the background colour, and they can't be wrong. The same problem here with the

product, how can we make it in the foreground? And let's just make a seperate part for the World hire-purchase thing. We can make these changes right away, right?"

"Hey, it's me again! Heeey, you two look really handsome today! I'm gonna say a

word about the ad, let's seperate the tool box and the product and show the product

alone. For the prices declined to 50 TL, we have to announce that! But make sure

we keep the joke."

"Hey guys, I'm really upset. The customer drives me crazy, they want to see the

product clearly, otherwise they're afraid that it's not going to be understood how it's going to be useful. That's why they'd like to

see the uses of the Army knife. And the alternative colouring, they'd like to have it

in the ad."

"Guys, we're almost at the finish line! We just need to add some warmth in the ad. How about showing a user? I know you like the

toolbox down there but it doesn't really have a function now, does it? And the products

also gives Mini Cooper promotions! Let's add this to the ad right away, and print this as soon as possible. By the way, the Father's

Day is near, let's add a Father's Day message beside the World Card text."

In Conclusion...

Do you have any questions?

Serhan Çiner20110302022