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AEE Northeast Regional ConferenceAEE Northeast Regional ConferenceApril 13, 2008April 13, 2008
Adventure Entrepreneur
By: José H. González
1. Introduction2. Definitions 3. Profile 4. Companies mission statements 5. Intraprenuer - Outward Bound
Caribbean Semester Course6. Business plan – Aire Libre7. Workshop deconstruction
Learning outcomes:
Participants will develop a draft for a new experiential education program Participants will learn how to apply the knowledge from the entrepreneur field and the business sector into the experiential educationParticipants will explore what it takes to start a new experiential education program
2.9 million businesses were launched in 1997, involving nearly 4 million people. Another 1 million people purchased 700,000 existing businesses that year www.nfibonline.com
More than two-thirds start in the owner's home, and only 21% initially employ someone besides the ownerwww.nfibonline.com
The National Federation of Independent Business estimates that over the lifetime of a business, 39% are profitable, 30% break even, and 30% lose money, with 1% falling in the "unable to determine”www.nfibonline.com
Adventure is an activity that comprises risky, dangerous and uncertain experiences. http://en.wikipedia.org/wiki/Adventure
Entrepreneurship: Involves the recognition of opportunities (needs, wants, problems, and challenges) and the use of resources to implement innovative ideas for new, thoughtfully planned ventures. www.mvp.cfee.org/en/glossary.html
Dreamers Live in the future Risk takers Self-Control Self-Confidence Comprehensive Awareness Realism
The last 4 characteristics were taken from : http://www.businesstown.com/entrepreneur/article1.asp
ENTREPRENEUR INSTRUCTOR
Self-Employed Owns a job Example - An
outdoor educator that works for several companies
You make a per diem salary, therefore your profit is limited to your skills and your time.
You do everything in the business.
Business owner Owns a system or
structure that is run by other people
Example – For profit summer teenagers outdoor education programs
The profit is dependent on the business performance, there is no limit
You manage other people that do the work for you
The Ritz-Carlton Hotel is aplace where the genuine careand comfort of our guests isour highest mission.
We pledge to provide the finestpersonal service and facilitiesfor our guests who will alwaysenjoy a warm, relaxed, yetrefined ambience.
The Ritz-Carlton experienceenlivens the senses, instillswell-being, and fulfills eventhe unexpressed wishesand needs of our guests.
Google's mission is to organize the world's information and make it universally accessible and useful.
Outward Bound Mission Statement
''To inspire character development and self-discovery in people of all ages and walks of life through challenge and adventure, and to impel them to achieve more than they ever thought possible, to show compassion for others and to actively engage in creating a better world."
“The extent to which you begin with the end in mind often determines whether or not you are able to create a successful enterprise”
-Stephen R. Covey
Jigsaw initiative
Outward Bound
Caribbean Semester
• Definition- Is the practice of entrepreneurial skills and approaches by or within a company or at home. – Employees, perhaps engaged in a special
project within a larger firm are supposed to behave as entrepreneurs, even though they have the resources and capabilities of the larger firm to draw upon. (Retrieved on march 20th of 2008 from http://en.wikipedia.org/wiki/Intrapreneurship)
1.Description of the program
4. Activities to be used in the
program
5. Hazards of the new program
environment
2. Screening and preparation of
the participants
3.Staffing
6. Special hazards posed
by the participant population
8. Equipment requirements
7. Procedures to deal with the
hazards 9. Transportation
requirement
10. Emergency procedure
12. Subcontracting of equipment or
services
11. Emergency communication
Corporate Teambuilding and/or Challenge course programming
Wilderness Expedition Women Only Courses Summer Camp Adventure Therapy Others
Executive summary The company Products or services Market and Competitors Sales and Marketing Operations Finances
Read the chapter assigned and use the following key to code your text:
Questions-?
Inferring - I
New knowledge – N
Underline - …….
1. Justification2. Products and
services3. Location4. Incorporation
1. Who are your customers
2. Who is the competition
3. Price of sale1. Breakeven point2. Markup
4. Advertising and PR
Background-Personal
Staffing and Management
SWOT analysis Hiring and
training Salaries
Starting budget Operating budget Capital equipment list Balance sheet:
Assets – Liability = Net worth
Breakeven analysis Pro Forma Income projection and cash
flow Accounting and inventory control
10 minutes before we start with the silent gallery, follow by the presentations.
The business
Marketing plan
Management plan
Financial plan
Examples Roberto Clemente Park Weed and Seed at risk program Windsor Mountain Villa Campestre
Register your company and register your website as soon as possible.
Purchase a copy of the books Administrative Practices of AEE Accredited Programs and the AEE Manual of Accreditation Standards for Adventure Programs.
Take an accounting class and then hire an accountant.
Read about the legal issues facing the industry (www.nolo.com) you are in and then hire a lawyer.
Incorporate your business Start at least one partnership Explore the following companies for
insurance policy: K&K, WOGA and Stratus
Always pay with checks (it is easy for your CPA) or with your business visa/master card (it will give you the miles you need to go to Patagonia)
Offer free short programs to potential clients and let them ask you for more – and pay for it next time!
It is easier to retain a client than it is to recruit a new one.
http://www.entrepreneurbeginner.com/index.html - Good advice for start-ups. They have a good podcast as well.
http://tsbom.com/d/ - Excellent website with many ready-made business forms. They have a good podcast as well.
http://www.nhsbdc.org/toolkit/files/busplans.htm - Good business plan outline and example.
www.sba.gov www.score.org www.morebusiness.com www.irs.gov www.entrepreneur.com www.mynewcompany.com www.dbaform.com
Presentation topic Teaching strategy
Materials Instructors notes
Entrepreneur profile BBK Pictures of entrepreneur and experiential educators
Make sure to ask participant to use the worksheet to record their ideas
Mission Statements Creative writing Examples of mission statements
Frontload the initiative with Outward Bound mission statement
How to start your own program
Jigsaw Caribbean semester brochure
Divide the group into subgroups of 6 participants
Business plan 1. Questioning, inferring, new knowledge2. Read out loud
All 4 chapters of Aire Libre’s business plan
Divide the current group by business plan chapters into four groups
Business plan Gallery Newsprint Give them 5 minutes to have a silent gallery and then discuss the new business by having each group present their business
Cheers,José
Now it's your turn to start your own experiential education
business!