Date post: | 18-Jul-2015 |
Category: |
Business |
Upload: | gmbudafonyhu |
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Advertise Online with Google Adwords
• 1# Understand the Demand• 2# Define your strategy• 3# Adapt your website• 4# Create your Campaign • 5# Wrong ad example
2# Define your strategy
• What Product? Cat produts: General? Specialized?
• Can I adapt ? Cat tree? Cat bed?
• Who are my competitors? Local ? International?
• Competitive advantageFree shipping ? 24h delivery?
• First page : Is there a chance to get there?
3# Adapt your website
• Optimized Organic SEO same keywords in your website than the ones in your campaign!
• Optimized Landing page–Highlight your competitive advantages– Create « call to action »– Simplify the buying process
4# Create your Campaign
• Select your campaign type and name• geographic location • Choose your “bid strategy” • set your daily budget• Create your first ad group• write your first ad
4# Create your Campaign
• Insert your keywords into the keyword field in your account :Exact, large, modified broad, broad
• Review everything• Enter your billing information• Try different adds• Check the stats !