Advertisement Agency

Project work submitted in partial fulfillment of the requirements for the award of the degree of M.Sc Information Technology

By

Baskar K

Enrolment no:1390800107

Project Guide

R.K.Indumathy

2008-2010

ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

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ANNAMALAI UNIVERSITY

DIRECTORATE OF DISTANCE EDUCATION

BONAFIDE CERTIFICATE

Name of the Student : Baskar K

Enrolment No : 1390800107

Register No :

Title : ADVERTISEMENT AGENCY

This is to certify that the project work entitled ADVERTISEMENT AGENCY

is to bonafide work done by Name: K. BASKAR REGNO:

is partial fulfillment of the requirements for the M.Sc Information Technology during the

academic year 2009-2010 is the original work of the candidate.

GUIDE

INTERNAL EXAMINER EXTERNAL EXAMINER

Place : Chennai

Date :

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ACKNOWLEDGMENT

I express my sincere thanks to Dr. S.B. NAGASHWARA RAO, the Director, Directorate of

Distance Education, Annamalai University who has given me the opportunity to pursue my M.Sc

Information Technology. I also express my thanks to Mr. M. LETCHUMANAN, Co-ordinator of the

Training Center.

I would like to thank my Guide Ms. R.K. INDUMATHY for the encouragement and guidance,

which helped me in completing the project.

Finally I would like to thank my colleagues and friends who helped me in completing the project

successfully.

Student Signature

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ABSTRACT

Advertisement Agency

The project entitled “Advertisement Agency” the main aim of the project is to provide live

advertisements with the users selected images and content. Users are allowed to give their company info

and navigation links to make available on the main website home page that is linked over the Internet.

Though which we can increase the number of users to catching the domain for their transaction. The

main theme is to provide advertisement in form of text, images, story, animations, Banners and all for the

kids as well as for the company’s.

Customers can choose the media types for the advertisements to be registered.

1. Television

2. News paper

3. Magazines

4. Billboard (Banners) with location map.

5. Radio

6. Internet

The process of making the advertisement is little because we are going to provide the execution

environment for the end users to select the available templates in which the users can easily create their

advertisement based on the Media Types (News Paper, Radio, Television, Banners etc).

This project deals with the multi level ad generating and content linking of the specific

company’s and their overall products demonstration. In this project we are going to provide the

administration capability’s like web monitoring which helps the website management to control the

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amount of space need for the each users for the purpose of story animations and distributed

advertisements generation.

The process of animations can be done with the help of flash, ad rotator, content linker

component. These animated files can be stored as a template in the user web space. All the story content

is arranged in the temporary buffer area and they are transferred to the user login.

In User level uploading and downloading service for the story files, each user is allowed to

upload the contents from their local machine to the server machine with the help of the uploading block

service which is usually named as FTP operation. Downloading option are enabled to use the log reports

and transaction key information in from of encoded xml format.

Dynamic advertisement generations services for generating the advertisement based on the user

selected template for displaying their content on the home page based on the scheduling polices.

The administration capabilities to the website management with the Enhancive support of

previewing the overall users and their web space and controlling the security by changing their web

space folder attributes.

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TABLE OF CONTENTS

Chapter No Description Page

I List of Tables 7

II List of Figures 8

III List of Abbreviations 9

1 Introduction 10

2Need of Online Advertisement Agency 12

3 System Analysis 15

4 System Design 19

5 Output Design 27

6 Conclusion 41

7 Bibliography 42

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LIST OF TABLES

NO DESCRIPTION PAGE

1 Login

2 Banner

3 Internet

4 Magazine

5 Newspaper

6 Radio

7 Television

8 AdminBanner

9 AdminInternet

10 AdminMagazine

11 AdminNewsPaper

12 AdminRadio

13 AdminTelevision

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LIST OF FIGURES

NO DESCRIPTION PAGE

1 Data Flow Diagram

2 Entity Relationship Diagram

3 System Flow Chart

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LIST OF ABBREVIATIONS

Variable Prefix:

Data Type Prefix

Boolean Bln

Integer(without decimal) Int

Numeric(with decimal) Num

String Str

Date and/ or time Dtd

Dataset Ds

Command Cmd

Data column Dc

Data Row Dw

Collections Cln

Control Prefix:

Object Type Prefix

Combo Box Cbo

Button Btn

Grid Grd

Label Lbl

List Box Lst

Option Button Opt

Text Box Txt

CheckBoxList Chk

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INTRODUCTION

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INTRODUCTION

Chapter I : Need of Online Advertisement Agency

This chapter describes why the Web based Advertisement agency needed.

Chapter II : System Analysis

This chapter contains about the System Description with each individual process in detail.

Also it contains the Data Flow Diagram (DFD) of the system which explains a pictorial

representation of the data input and data output which flows end to end system.

Chapter III : System Design

This chapter contains the data structure of the system with their field name, data type,

size, constraints attached to the table in detail. It also explains a graphical representation of

the data structure with the relationship to other data structure of the system as Entity

Relationship Diagram(ER Diagram). Also the data input/output has been discussed here.

Chapter IV : File Structure

The List of Files and description and the detailed explanations of each file are

given in this chapter. The source of input and output is also described in this chapter.

Chapter V : Output Design

This chapter explains about the complete system flow in detail. It also contains the menu

navigation, individual data entry screens and reports are listed here.

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NEED OF ONLINE ADVERTISEMENT AGENCY

CHAPTER - II

Advertisement Agency

An advertising agency or ad agency is a service business dedicated to creating, planning and

handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is

independent from the client and provides an outside point of view to the effort of selling the client's

products or services. An agency can also handle overall marketing and branding strategies and sales

promotions for its clients.

Typical ad agency clients include businesses and corporations, non-profit organizations and

government agencies. Agencies may be hired to produce an advertising campaign.

Offline vs. Online Advertising Agency

If you are a marketer you may want to consider the differences between online vs offline

advertising. The main reason for this is that we are so conditioned by offline advertising for example

television, radio, newspapers, magazines and flyers. Also with big companies launching their internet

businesses they usually use offline media on a very big scale. So it is hard to believe one can run a

successful internet business using only online advertising. Well this is exactly what I do. I have been

running my internet business using only free methods of online advertising and earning a full time

income for many years. Let me go through the differences between online and offline advertising.

There are many different methods of online advertising to produce good quality leads. However, I

have found that since there is nothing physical associated with your advert people are a lot more likely to

forget about it soon after. I have found the three methods of online advertising that produces the highest

quality lead to be the following. Ezine advertising in targeted ezines related to your product or service.

Search engine traffic related to keywords which represent your product or service. The last of these

methods is article marketing where you write articles related to your niche and create the credibility of an

expert.

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Offline advertising works very well because there is something physical attached to your advert.

People remember it very well and it usually produces a high quality lead. I have found the following

offline advertising methods to work very well. You can advertise in a large amount of newspapers at the

same time. Usually you receive a significant discount. If you look around on the internet you will find a

lot of these deals where you can advertise in 100 newspapers at the same time. The key being to

advertise consistently. Advertising in a magazine related to your niche also works very well. You can

also use sizzle cards with an enticing marketing message and leave them wherever you go. Flyers also

work well and is very low cost, but the disadvantage is that you need to physically hand them out.

Having a balanced mix of advertising is very good for your business. If for some reason Google

goes through a major algorithm change and you lose a lot of rankings you will still be attracting visitors

from your offline methods. So when deciding between online vs offline advertising it is always good to

spread your methods to even out your risk

Advantages of Online Advertisment Agency

Cheaper - If you weigh up the difference between offline and online advertising, online advertising is

usually much cheaper than offline advertising. A decent cost per click budget or website advert is

generally much cheaper than a series or run of offline or newspaper advertising and is often much more

targeted and rewarding. This is not always the case, especially if you get deals for long term advertising

offline, but on the whole you normally find that online advertising works out to be more cost effective

and controllable in the long run.

Target Audience - A major advantage of online advertising is that you can target your audience much

more efficiently. For example, if you advertise in a newspaper, although you can choose the newspaper

that you consider being nearer your perfect audience, you will still have many more people who do not

fit your criteria. With online advertising you can select who your advert is seen by, by niche, age,

location and many other factors, especially when using cost per click or other social media types of

advertising.

More Options - When you consider the types of offline advertising there is, you will normally be able to

name the top three, which are newspaper advertising, flyers and television. But when you look at online

advertising the options seem to be much more, with cost per click, banner advertising, email marketing,

site sponsorship, directory advertising and many more. Online advertising also has more flexibility using

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these options, as they can easily be turned on and off, changed or re-written and republished to take

advantage of any related news that might be relevant to the advert.

Quicker - One of the biggest advantages of advertising online is how quick it can be. From the second

you publish your new advert, news story or pay per click advert, it will be live on the internet and have

the potential to be viewed by thousands of people. With offline advertising, especially newspaper

adverts, you could be waiting up to a week for your advert to go to press and then be delivered to all of

the possible readers, meaning you have to plan well in advance to capture time critical or seasonal

advertising opportunities.

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SYSTEM ANALYSIS

CHAPTER - III

V. System Description:

The following process have been involved in the Web Based Processing System.

Login

Registration

About us

Contact us

Carrier

Media Selection

Newspaper

Magazine

Television

Banner

Radio

Internet

Admin Login

Newspaper Ad-report

Magazine Ad-report

Television Ad-report

Banner Ad-report

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Radio Ad-report

Internet Ad-report

Login Process:In is the process by which individual access to a computer system is controlled by identification

of the user using credentials provided by the user

A user can log in to a system to post new advertisement request and can then log out or log off

(perform a logout / logoff) when the access is no longer needed.

User Login Validation:If the Administrator uses the valid user id and password, he can access the data.

RegistrationIn this module the new user will submit their personal details and login details all the details will

be stored in database.

About usThis module the deals about the advertisement agency

Contact usIn this module the address of the advertisement agency will be displayed and Admin login option

will be displayed

CarrierThis is used to display the vacancies in the agency

Media SelectionIn which the user can select what type to advertisement to be submit that is Newspaper,

Magazine, Television, Banner, Radio, Internet

NewspaperWhich is used to submit the newspaper adds, that is name of the paper, pages, size etc

MagazineThis is used to submit the Magazine adds, that is name of the magazine, pages, issue 6+etc

TelevisionWhich is used to submit the Television adds, by choosing tv name and timings

BannerIt is used to submit the Banner adds on which place, size, color etc.

RadioWhich is used to submit the Radio adds on which FM, pogram, and time

InternetThis is used to submit the Internet adds, on which site, positions, and price

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Data Flow Diagram

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StartLogin Page

ValidationLoad project main page

Exit from Web page

Show media selection screen

Banner Ad Magazin AdTV Ad Radio AdInternet Ad

Post Advertisements

Admin Rights

All Media Ad Reports

Entity Relationship Diagram

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namename

advpage

issue

price

upcontent

website

price

magazine

price

BannerInternet magazine

Newspaper

username

password

email

address

Login Table

uid

Belongs to

locationuid

uid uid

Belongs to

Belongs to

radio

uid

program

time

station

price

Belongs to

issue

price

page

papername

uid

Television

program

price

time

Tv name

uid

Belongs to

SYSTEM FLOW CHART

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Start

User Enter

Already Registered

B

Login Correct?

Media Selection

Banner Internet Radio Television

Banner Ad Details

Internet Ad Details

Radio Ad Details

Television Ad Details

Banner Ad Details

A

NoYes

No Yes

Magazine

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A

Admin Login

Login Correct?

View Posted Add Reports

No

Yes

B

Regis. Form

All Details are correct

Media Selection Page

Store Profile

No

Yes

SYSTEM DESIGN

CHAPTER - IV

VII. Data Base Design:

Table No: 1.1

Table Name: Login

Field Name Data Type Size Constraintuid varchar 10 PRIMARY KEY

username varchar 20

password varchar 20

email varchar 40

name varchar 20

addr varchar 50

mobile numeric 12

phone numeric 20

designation varchar 20

Table No: 1.2

Table Name: Banner

Field Name Data Type Size Constraint

cid varchar 50 PRIMARY KEY

name varchar 50

state varchar 50

location varchar 50

place varchar 50 Not Null

dfrom varchar 50

dto varchar 50

btype varchar 50

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bsize varchar 50

price varchar 50

content Image 2147483647

uploadcontent varchar 50

Table No: 1.3

Table Name: Internet

Field Name Data Type Size Constraintcid varchar 50 PRIMARY KEY

name varchar 50

website varchar 50 Not Null

dfrom varchar 50

dto varchar 50

adsize varchar 50

pattern varchar 50

price varchar 50

content Image 2147483647

uploadcontent varchar 50

Table No: 1.4

Table Name: Magazine

Field Name Data Type Size Constraintcid varchar 50 PRIMARY KEY

name varchar 50

magazinename varchar 50 Not Null

dfrom varchar 50

dto varchar 50

advertisingpage varchar 50

adsize varchar 50

issues varchar 50

pattern varchar 50

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price varchar 50

content Image 2147483647

uploadcontent varchar 50

Table No: 1.5

Table Name: NewsPaper

Field Name Data Type Size Constraintcid varchar 50 PRIMARY KEY

name varchar 50

papername varchar 50 Not Null

dfrom varchar 50

dto varchar 50

advertisingpage varchar 50

edition varchar 50

adsize varchar 50

issues varchar 50

pattern varchar 50

price varchar 50

content varchar 2147483647

uploadcontent varchar 50

Table No: 1.6

Table Name: Radio

Field Name Data Type Size Constraintcid varchar 50 PRIMARY KEY

name varchar 50

station varchar 50 Not Null

dfrom varchar 50

dto varchar 50

program varchar 50

btime varchar 50

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bduration varchar 50

adduration varchar 50

repeat varchar 50

price varchar 50

content Image 2147483647

uploadcontent varchar 50

Table No: 1.7

Table Name: Television

Field Name Data Type Size Constraintcid varchar 50 PRIMARY KEY

name varchar 50

station varchar 50 Not Null

dfrom varchar 50

dto varchar 50

program varchar 50

btime varchar 50

bduration varchar 50

adduration varchar 50

repeat varchar 50

price varchar 50

content Image 2147483647

uploadcontent varchar 50

Table No: 1.8

Table Name: adminBanner

Field Name Data Type Size Constraintstate Varchar 50

Location Varchar 50

place Varchar 50

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Table No: 1.9

Table Name: adminInternet

Field Name Data Type Size ConstraintWebsite varchar 50

Table No: 1.10

Table Name: adminmagazine

Field Name Data Type Size Constraintmagazine varchar 50

Table No: 1.11

Table Name: adminnewspaper

Field Name Data Type Size Constraintnewspaper Varchar 50

Table No: 1.12

Table Name: adminradio

Field Name Data Type Size ConstraintStation Varchar 50

program varchar 50

ptime datetime 16

pduration varchar 50

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Table No: 1.13

Table Name: admintv

Field Name Data Type Size ConstraintStation Varchar 50

program varchar 50

ptime datetime 16

pduration varchar 50

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FILE STRUCTURE

1. Source of Input:

Once the registered user login in to the site he can submit his advertisements on different medias and their inputs will be stored in the respective database table as given below

Login Table:

The inputs of the login table is Username, password, email, name of the user, address, phone number, and designation of the user these are the primary inputs given by the user at the registration stage.

Banner Table:

This is one of the media type to advertise by the user. In this the user will give their advertisement details like name of add, state and location and place of the advertisement to be placed, and how log it should be displayed that is date from and to, size of the advertisement and the content of the advertisement.

Internet Table:

In this the input will be, name of the advertisement, on which website it should be displayed, duration to display the advertisement, size of the advertisement, and content of the advertisement.

Magazine Table:

This is also like internet table the input will be, name of the advertisement, on which magazine it should be displayed, on which page it should placed and duration to display the advertisement, size of the advertisement, and content of the advertisement.

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Newspaper Table:

This is very similar to magazine table the input will be, name of the advertisement, on which Paper like thinamalar, thinathanthi, Hindu etc, it should be displayed, on which page it should placed, size of the advertisement, and content of the advertisement.

Radio Table:

In this table the input will be, on which station it should relayed and duration and on which program it should displayed number of repeats, and content of the advertisement

Television Table:

This is very similar to Radio table the input will be, on which station it should relayed and duration and on which program it should displayed number of repeats, and content of the advertisement

Adminbanner, adminInternet, adminnewspaper, adminmagazine, adminradio, admintv Tables

These are the tables used by the administrator to view the advertisement given by the user in different Medias. This is just like a report and control of the advertisements by the administrator.

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OUTPUT DESIGN

CHAPTER -V

Home/Login page

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Registration Page

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Media Selection page

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Newspaper Advertisement page

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Magazine Advertisement page

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Television Advertisement page

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Banner Advertisement page

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Radio Advertisement page

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Internet Advertisement page

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Admin Login

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Admin Report Views

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Contact us

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CONCLUSION

CHAPTER - VI

Based on the usage of the application, need for enhancements may occur which the application

should support and should have the easy up gradation. The application should be easy to use and

should very soon replace the existing manual system without any difficulty or data loss. The

management should have enough and accurate information from the system to analyze. The accuracy

of the system should be dependable and reduce and down time of the system.

An advertising agency or ad agency is a service business dedicated to creating, planning and

handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is

independent from the client and provides an outside point of view to the effort of selling the client's

products or services. An agency can also handle overall marketing and branding strategies and sales

promotions for its clients.

Typical ad agency clients include businesses and corporations, non-profit organizations and

government agencies. Agencies may be hired to produce an advertising campaign.

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BIBLIOGRAPHY

CHAPTER - VII

O'Reilly publication ASP.NET , C#, SQL SERVER

Wrox publication ASP.NET

http://www.msdn.com/official Microsoft site

www.codehaven.com

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