• Introduction•History and Development
• Types of Advertising• Benefits of Advertising
• Costs of Advertising•Future Trends
What is advertising ?
In the result companies has become more popular
Companies get a lot of money
Money spent on advertising has increased in recent years
Advertising is the way that companies tell us about the
products and brands
Old Fashioned Adverts
Adverts at Present Time
Types of advertisement
Benefits of advertisements
Increase in employment Change in the living habits
Acceptance of new products
Effect in shopping–Habit of consumer
Costs of Advertisements Radio Advertising-25 seconds
can be around £250 - £1000 per week TV advertising-tens of thousands of pounds Magazine advertising-start at around £1000 per colour page and go above £10,000 Outdoor Advertising-on vehicles £7-8000 per month for large billboard advertising
Future Trends Screens everywhere
More advertising
People being pushed to buy everywhere
So ,maybe more unhappy people???
What do you mean by advertising ?
1. Attempts to persuade potential customers to buy products
2. Attempts to persuade potential customers to not buy products
3. Books
4. Movies
Which medium is used for advertising?
1. Internet
2. TV
3. Radio
4. All of above
Commercial advertising media can
include:1. Wall paintings 2. Billboards 3. Web banners
4. All of above
An ad slogan set to a memorable melody is
called a: 1. Trademark
2. Tagline
3. Jingle
4. I don’t know)